You can create an infographic containing information from your one of your blog posts – or start from scratch.
The choice is yours.
#3: Include a call-to-action in the pin description
Want more people to go straight to your blog from your pin?
Tell them to click on the image.
By including a call-to-action you will increase the number of clicks your image gets, and as a result, send more people to your blog.
At the end of my pin descriptions, I include a short call-to-action that asks people to click on the image.
Including the call-to-action has led to an increase in clicks and comments from other users, and it barely takes up any space in my pin’s description.
All you have to do in your call-to-action is tell people to click on the image above and the benefit (for mine, the benefit is to learn how to can write 10,000 words every day).
#4: Schedule your pins with ViralWoot
One reason why businesses prefer to use Facebook and Twitter is because of the available tools – such as Hootsuite and SocialOomph.
Pinterest was a different story – until ViralWoot emerged.
ViralWoot makes it easy to schedule pins in advance and provides you with multiple options for more efficient scheduling, such as;
Free bookmarklet—go to any website and click on this bookmarklet. You get to choose which picture you put in the pin. When clicked on, the picture will lead people to the website you were on when you used the Pin Scheduler bookmarklet.
Upload files from your computer or Facebook – if have a unique image that you took and want to put it on Pinterest this feature makes it possible.
Google Image Search—this feature makes it easy for you to get images from Google and schedule them. You don’t have to upload a Google image to your computer and then upload the file to ViralWoot, it skips that step for you.
After you choose the image, you will come to the ViralWoot dashboard where you can schedule your pin.
The final step is to choose the date and time that the pin will be published and then click “Schedule Now.”
ViralWoot lets you schedule up to 100 pins for free every month, if you want more you’ll have to pay.
Scheduling pins at different times gives you the power to promote your blog posts on Pinterest even when you’re not at your computer.
As you build your audience on Pinterest, you should start to schedule 10-15 pins per day so you can reach your audience more often.
#5: Grow a targeted audience
Your audience is the most important determinant of whether Pinterest drives traffic to your blog or not.
If your audience appreciates your content, they will visit your boards and engage with your pins regularly.
All of this engagement will lead to more exposure for your blog.
The secret to building an engaged audience on Pinterest is to target people who are active in your niche.
There are two main ways to build a targeted audience on Pinterest;
Look for successful people and brands in your niche and follow their followers
Look for successful boards related to your niche and follow their followers
For example, I look for successful Pinterest accounts in digital marketing with a high number of followers but also a good amount of engagement for their pins.
For instance, I would follow some of Social Media Today’s followers – with over 80,000 followers and lots of engagement.
If I wanted to get more specific, I could look for their top boards about digital marketing and exclusively follow the people who follow those boards.
Following the followers of ideal accounts and boards is a key part of growing a targeted audience on Pinterest.
What do you think?
What tactics have you used to drive traffic to your blog from Pinterest?
What tactic is your favorite?
Please share your thoughts and advice in the comments below.
Author: “Marc Guberti is a teenager entrepreneur, digital marketing expert, and author. He is the co-founder of Teenager Entrepreneur a movement that educates and empowers teens worldwide with the knowledge they need to become successful entrepreneurs.
Guest Author: The blog has been penned by Ashni Sharma (@ashniapps) , an application developer working with AppsChopper. Blog writing is one of her hobbies and she makes it a point to share her knowledge and insight on the latest technological innovations, on-going trends, programming skills and much more. Her experience and expertise is evident in her writing which has inspired many budding developers.
Although Vine is owned by Twitter, you can still share your content from the site to other social networks. In fact, the platform just recently announced a new share screen that contains a handful of updates to their sharing functionality, like the ability to send Vines directly to Tumblr.
7. Text updates
You don’t always need to share photos, videos or links with your audience.
Sometimes regular text updates will yield better engagement.
One example of a brand with great text updates is Denny’s Diner. The brand often garners incredible engagement on posts that are strictly text.
Guest Author: Michael Patterson is a digital marketing specialist at Sprout Social, a social media management platform for business. He enjoys writing about social media and how users can optimize their efforts for long-term success.
For learning…networking or the chance to expand your mind and find some inspiration?
Maybe you want to escape the office cubicle for a couple of days or find some company after working from the home office for weeks on end.
These conferences can be large, medium or small.
We have all been to those big events. 10,000 people, booths where sales people are desperate to have that conversation with you about the features and benefits.
Others have the cubicle stocked with stunning models for hire that fake sincerity….usually very well.
Some events disappoint, others amaze and some are just worth attending because of the location. I don’t know if Las Vegas ticks that box. I went there recently…it reminded me of a shopping centre on steroids with slot machines as the main show.
For me it is the the people that you meet, and the ideas and insights that you share.
Weak ties to strong connections
It takes those weak social media connections and turns them into strong ties. The ones that turn into lifetime friends. The others that become a major business opportunity.
Getting out of your comfort zone, being open to change and challenging your thinking can connect some exciting digital dots.
Events that gather creative thought leaders, influencers and the geeks into one time bubble are to be treasured. It’s like reading a good book except…. the good bits are amplified and explained. That was the experience at the Teradata Marketing Festival I had the pleasure to attend.
On Twitter it was known as #ONEfest
Oh…I forgot to mention.
Conferences should also be about fun. Disclaimer: Pam Moore, Kim Garst and I were involved as influencers to move the digital dial. Not for our sunglasses.
In digital the future is so bright you just have to wear shades and pout!
Insights on digital marketing
The digital discussion we have had for decades has become a raging global conversation that is touching every part of our personal lives and our business fabric. But it’s not about the technology. That is just the vehicle.
“Digital disruption is less about technology and more about transforming business models” – Ray Wang
Trends in digital cannot be ignored. If you do they will bite you. Maybe not this year or next year but they will.
Trends that are changing our marketing and business world include:
Paid digital advertising
The conference touched on the top trends in digital marketing. There were some great speakers.
In one blog post I am going to try and sum up and distill the conversations, the insights and the takeaways from some of the worlds top digital marketing experts.
Many conferences will chase that headline keynote speaker. For many it has become “that” Hollywood actor. You know the one that tries to be relevant but ends up looking like they don’t get it.
Ashton doesn’t fit into that embarrassing role.
His resume in tech is like a star role in Silicon Valley. He has invested in successful start-ups. These include Skype, Foursquare, AirBNB and Path. His own venture A Plus which has pivoted to become a social media content platform focused on publishing upbeat stories (positive journalism). This platform is ranked in the top 50 websites in the USA with 27.5 million unique views.
Oh yes…he has 16.9 million followers on Twitter. He is also very real, transparent and passionate.
Here are his insights as captured on Twitter under the hashtag #ONEfest and shared by the audience.
The approach to the digital world. You can’t outperform or predict better than the data.
Being real and transparent
You have to go get dirty. You have to get down into the trenches. Passion for your work is the KEY!
It’s not about what you own, it’s about what you share! @aplusk
Take everything you know about marketing and assume it’s wrong!
Whenever you do a thing, act as if all the world were watching.
We’re tumbling toward mass transparency.
True innovation is scary as hell.
If it feels dangerous, that’s interesting. Scary is disruptive
“As a marketer you have to be the inspiration from inside the company”
Transparency and vulnerability allow a collaborative achievement to success
“Get busy being the best you”
We’re living in an experiential world. It doesn’t matter what you have, it matters what you can share
Build a culture that stands up and shouts “I WORK HERE!
In marketing you have to be willing to fail, admit it and pivot quickly
“Be ruthless with your curiosity & your willingness to learn every step of the way”
Your social media is an extension of you. Inspire, connect, entertain or educate.
Steve Vice President of Global Partnerships for Facebook had some insights on “Personalized Marketing at Scale” and other takeaways that were worth noting.
Here are some snippets from his presentation.
When marketing via mobile, you are competing with family and friends. So be smart and targeted.
Facebook is getting 4 BILLION video views per day!
The average person checks Facebook on their phone 14 times a day.
On Facebook you are competing with everything… babies, cats so targeting is key!
1.44B people have been on @facebook in the past 30 days.
Smartphones have more computing power than the computer that sent a man to the moon
Smartphones aren’t merely phones – where we previously needed 15 devices, now we need only one
Mobile is the driver of digital today
It was great to catch up again with Jay who is a good friend of mine. He is known for those great suits (which apparently are especially custom made for him by his tailor), but even greater marketing insights.
Love this tweet which emerged during his keynote “I think he buys golf clubs”. Jay knows how to stand out in the online clutter.
Wear loud suits offline!
One tweet also mentioned “Fashion courage”, which just highlighted his capability to stand out from the rest of the presentations.
He also knows how to create memorable” tweetable” quotes and here are some of his best.
Be the best solution not just a solution
Relationships are created with information first, people second.
You sell more by selling less
Youtility is the fire. Social media is the gasoline
Ask yourself this ONE question every morning… “How can I help?
All marketers tell themselves the same lie….our customers are too busy. If they say that, you’re not being relevant enough
Don’t change the message. Change the messenger
The difference between HELP and HYPE is just one letter. Stop being amazing, start being useful
The second screen is now our first screen
Brian has been in the digital game for a while and it was great to hear his keynote
Here is the stream of consciousness that is Brian’s brain on Twitter during the presentation.
What if you could act like a start-up? Starting from scratch gives you the ability to see new possibilities
The true source of innovation is passion
67% of customer journey is now digital
Surprise and delight is the new wave of innovation. How can you cater to the digital and physical customer today?
@Starbucks has merged marketing and IT to connect with the digital customer
What the spirit of failure means is that you’re trying something new”
The biggest mistake business is making today is thinking we’re profitable and doing great
Today’s businesses must compete for the customer of the future but they move too slow”
Digital Darwinism isn’t a myth; it’s result of missed opportunity
Digital transformation and the change it requires of organizations turns analysts into therapists.
The Braun brothers Scooter and Adam were interviewed together during the conference.
Scott Samuel “Scooter” Braun is an American talent manager and businessman. He owns two record labels: School Boy Records and Raymond-Braun Media Group.
His big claim to fame is identifying Justin Biebers talent and the rest is history.
Adam Braun is an American businessman, author, and philanthropist. He is the Founder & CEO of Pencils of Promise, a non-profit organization that builds schools and increases access to education for children in the developing world.