Twitter is reinventing itself into a much more visual platform. It has to.
The competition demanded it. Instagram, Pinterest and other emerging visual social apps made it clear where the web was going. Mobile and visual
It added Vine the looping 6 second video app in January 2013. It then continued its visual evolution with images appearing in the Twitter stream.
But it’s latest acquisition was a live video streaming company “Periscope” that allows people to share live video and stories as they happen. This is a direct competitor to Meerkat that hit public consciousness in March at SXSW 2015.
It will be interesting to see how this catches on. But back to the visual Twitter.
So why should you be a visual tweeter?
The simple answer is that you get a lot more engagement. According to research the use of images results in the following:
Engagement is defined as, “The total number of times a user has interacted with a tweet. This includes any clicks anywhere on the tweet. These include hashtags, links, username and Tweet expansion. Retweets, replies, follows and favorites”.
Average engagement for tweets without images: 31
Average engagement for tweets with images: 211
Increased percentage for “engagement” of a tweet with image over a tweet without is a staggering 581%
Twitter is the social web’s news breaker
The US Airways crash in New York City’s Hudson River in January 2009 heralded Twitter as the prominent news breaking social media network. This has continued through to today and it is now woven into many mainstream television programs.
Research also shows that Twitter is the perfect companion for the TV viewer with 3 out of 5 TV viewers use Twitter while watching television.
The following facts provide some insight into the evolution of Twitter into what it has become today on the social web in 2015.
Twitter facts and statistics
The hashtag (#) first proposed by the user Chris Messina debuted in August, 2007. The common wisdom at the time was that it would be “too techy” to catch on. Chris now has over 75,000 followers.
The US Airways crash in New York City’s Hudson River in January 2009 heralded Twitter as becoming the prominent news breaking social media network
In 2010 Twitter started monetizing its platform with promoted tweets, trends and accounts, 4 years after it launched in March 2006
In 2011 it teamed up with Apple and Twitter was integrated into Apple’s mobile operating system IOS 5. This provided a huge surge in user acquisition
Timeline views for the last 3 months touched 182 billion
Revenue at Twitter is approaching an annualised rate of $2 billion a year. The latest quarter revenue results were $432 million which was a 97 percent increase.
Monthly active users (MAU) sit currently at 288 million
There are 3,600 employees
50% of the employees are engineers
80% of Twitter active users are on mobile
Vine (the looping video app) has 40 million users
500 million tweets are sent per day
Three of the five richest people in the world have a verified Twitter account. Bill Gates, Warren Buffett and Larry Ellison have a combined $206.2 billion, according to Forbes, and are all sending 140-character messages.
The most retweeted tweet ever came from Ellen DeGeneres in March 2014. The star-studded selfie tweet at the Oscars produced 3.4 million retweets.
The first user to hit 1 million followers was Ashton Kutcher, beating out CNN in a race that was broadcast in a live stream from Kutcher’s home.
Seven of the 10 most followed accounts belong to singers.
Twitter won’t allow you to follow more than 2,000 people unless you have 2,000 followers.
Twitter only added 4 million users in the last 3 months
There are 391 million Twitter accounts with no followers
Twitter’s technology can handle 18 quintillion followers
Estimated number of Twitter users un the USA by 2018 – 66 million
When you figure in the time it takes to pull together your free offer, the cost of the hosting software, and even the physical amount of money you shell out for marketing services, your cost can be pretty hefty.
In addition, you are not even guaranteed that your leads are highly targeted – you are just happy that there is a name to call.
What if I told you that this process could become simpler and wouldn’t cost you a dime?
Access decision makers
The key to success in any marketing strategy is defining a specific target market, and LinkedIn gives you a great opportunity to generate these leads on a consistent basis. Think about it, where else would you have access to over 332 million decision-makers for free?
LinkedIn is the ONLY online tool that provides access to their decision-maker database at the Basic membership level, and they do this through their advanced search function.
Interested in how to get started?
Read further while I explain this LinkedIn marketing tip in more detail and how this lead generation strategy works.
How to use the “Advanced Search” feature to generate leads
The first step in the process is to conduct a highly targeted “Advanced Search“. With a free account, you can search for prospects using keywords, filtering your relationship level, identifying your prospects location, and choosing up to one group.
Use this opportunity to drill down your ideal customer as much as you can. Your goal is to find the people whom you are most likely to do business. Once you type in your parameters, you can generate a search by selecting the search icon at the bottom.
LinkedIn Tip: Make sure to specify searching only those whom you have 2nd, Group or 3rd connections. This way, you can generate a prospect list that is outside your first connection network.
Depending on your list results, you can figure out if you need to go back and make a few adjustments in the advanced search section. Once you have a list of names that meets the criteria of your target market, click on the “save search” button in the upper right hand corner.
LinkedIn also takes it one step further by offering Boolean search technology to generate highly targeted results. For those of you who are unfamiliar with Boolean Search technology, through the use of “AND”, “OR” and “NOT,” it allows you to generate a more targeted search result.
For example, if you are looking for web designers OR graphic artists who reside within 100 miles of your zip code, LinkedIn can generate a list of the people who meet the web designer criteria or who meet the graphic designer criteria.
If you wanted to narrow your search to finding web designers who were also graphic artists, then you would type in web designer AND graphic artist in order to find your list.
LinkedIn Tip: When using the Boolean search logic, make sure to use quotations around the keywords and phrases you are searching. This way, you will get a search result with the entire keyword or phrase.
Bonus Pro tip: Save up to 3 saved searches
Now that you have identified your target market, and understand how to drill down using the Boolean search method, you can rinse and repeat your search process for a total of three times.
With the basic account, you can save three searches, so make sure to choose keywords and phrases that are specific to your best and most profitable client!
The good news is that you can always go back and tweak your keywords and search parameters. So, if you have saved a search that simply is not generating the results you need, then you can keep trying until you find a search combination that is a winner.
Also, in order to save a specific search, you have to click on the green arrow that appears next to the drop-down box.
Once you click on the green arrow, a pencil will appear and you will then be able to edit your searches from the saved searches screen going forward.
Get ready to receive 100’s of free leads every week!
Once you save your searches, get ready to receive a weekly update from LinkedIn! These updates include any new LinkedIn members that meet your designated criteria, as well as any LinkedIn member who has updated their profile.
This way, you can stay on top of new connection and prospect possibilities without having to constantly repeat your search efforts. The great news is that you only have to do the work once, and LinkedIn will send you a fresh list of new leads, for FREE, every week.
Guest Author: Alex Pirouz is an entrepreneur and founder of Linkfluencer, the world’s leading online community for LinkedIn training. He loves playing basketball, travelling and covering the latest stories on entrepreneurship. Connect with him on LinkedIn and Facebook
Learn the 3-step system our members have used to generate over $3.2 million in revenue, 70K leads and over $100K in free PR exposure. Register for our FREE LinkedIn Webinar and discover how you too can generate more leads in one month than most competitors would in one year! Click here to register
Marketers are constantly frustrated with the return on investment from Facebook.
General Motors was one of the first large brands to vent their annoyance when they cut their Facebook advertising spend back in 2012. If you work for a large company, increasing your brand presence can justify the time, money and effort spent on Facebook.
Unfortunately, smaller businesses don’t have the luxury of spending money to simply increase their exposure and move brand perception.
Smaller businesses need clear-cut results to justify a return on investment from each advertising dollar coming out of their bank account and going towards Facebook.
How exactly can you increase revenue from this social network?
I’m going to list a 4-step process on how you can increase your leads by more than 108% on Facebook.
Don’t leave your car parked in the garage like GM if you have not had a successful advertising campaign on Facebook. Rev up your engine and get ready to double the amount of leads you generate from the largest social networking website.
1. Create a stunning landing page
When I analyze a Facebook advertising campaign, it is shocking how many businesses will have a stellar advertisement but a crappy landing page where they send the user.
“55% of visitors spend fewer than 15 seconds on your website!”
Imagine having only 15-seconds to impress your dream girl on a first date. Are you going to tell them about the sacked lunch you brought to the office on Thursday or the skydiving endeavour from last year?
Think of the landing page experience as the short timespan that you will have to impress a date. You need to tell a captivating story and instantly grab their attention.
Each advertising campaign should have a customized landing page that follows this criterion:
Messaging perfectly aligns with your advertisement
Clear call-to-action right when the user lands on the page
Contact form located above the fold on the lander
Responsive lander across all devices with a site load speed time of 2 seconds or less
By implementing a killer landing page, Sbarro Pizza has been able to drastically increase the amount of people filling out a contact form who are interested in owning a Sbarro franchise. It is amazing the difference a landing page can make when it aligns with the advertisement.
2. Create a quiz or downloadable PDF
There is no better way to capture someone’s contact information through Facebook than by leaving them curious for an answer.
Have you ever received a text message from a random number and couldn’t wait to find out that the person was on the other end? This is the equivalent of creating a quiz or a downloadable .PDF. You will have the user salivating to enter their contact information because they are eager to learn more!
Below is an example of a Facebook advertisement that I ran for our agency. By creating a quiz that would provide Facebook users with useful information (their SEO quiz score) I was able to generate leads at the lowest cost per acquisition from any medium.
Granted, there was development work that had to go into this campaign to automatically generate quiz results and an email automation process. Still, the campaign sent the user to a customized landing page and followed the criteria listed out from step one of this article.
Put on your creativity hats and come up with a quiz or answer related to your industry where you will be able to capture email addresses at a rapid pace.
3. Pinpoint targeting
Over the years, if you have been targeting towards your exact demographic to “Like” your Facebook page, this can be extremely beneficial. If you run an advertising campaign through Facebook, you will have the option to target people who like your company and friends of people who are connected to your company. This can generate an extremely high relevance score and a low cost per acquisition. If someone already “Likes” your page, you will have a stronger likelihood of capturing his or her contact information.
Below are additional advertising campaigns you should run on Facebook that will
result in more leads and a low CPA:
Facebook Retargeting – Serve your advertisements through Facebook’s advertising portal to people who have already visited your website
Lookalike Audience – Upload a list of all of your customer email addresses to Facebook’s advertising portal so you can target an eerily similar list to that of your existing customers
Conversion Optimizer – Optimize your budget and ad delivery to get more conversions
CPA. With advanced targeting and optimization techniques, you will be amazed how
Much more accurate your Facebook ad campaigns can become.
4. Compelling content
WARNING: If you are an online advertiser, these shocking stats might keep
you up at night.
You are more likely to complete NAVY SEAL training than click a banner.
You are more likely to get a full house while playing poker than click on a banner ad
Marketers forget that the majority of people WILL NOT click on your advertisements, let alone convert. This is the exact reason why you need to create unforgettable content that will capture the attention of the Facebook user when they scroll through their busy newsfeed.
Make sure to create at least three different combinations of ad copy with three different sets of photographs to see which one is your top performer. OptimizeSmart.com states that strong advertising copy can lead to an increased click-through rate and a lower cost per acquisition.
Your messaging on the Facebook advertisements should constantly be tweaked, so it does not get stale and your goal should always be trying to improve on your top performers.
Wrapping it up
Capturing someone’s contact information is one of the main goals when creating a Facebook advertising campaign. It is crucial though to have a follow-up process in place before you launch your campaign.
If you want the email addresses or phone number captured to turn into a paying customer, it will require a creative follow-up method from your sales team. You cannot hope that by simply capturing an email address and putting it into your e-marketing database, that this will turn into a customer.
If your Facebook targeting is on-point and you have a killer-landing page along with a clever quiz, your business will be able to increase the amount of leads from Facebook by 108%. Don’t forget to test your advertising copy and imagery to pick the most compelling messaging, as this is a key component that is often overlooked.
The lingering question that still exists is how to increase your success rate on first dates by 108%. Stay tuned.
Guest Author: Jason Parks is the owner of The Media Captain, an SEO, web design and digital video company based in Columbus.
In 1995, authors, experts and influencers sold $10 million worth of eBooks through Amazon. 18 years later that number has grown to $1.6 billion.
Despite the growth, something is changing…
As sales volume grew, authors began looking for new ways to sell their content without relying on the iron fist of Amazon as evidenced by the Hatchett vs. Amazon feud of 2014.
Influencers, experts and authors are becoming more savvy with online marketing and have built their own email lists, Facebook fan pages and Twitter accounts. They felt they needed to get more control.
This provides the online distribution that gives you the control without just relying on Amazon or other paid media and platforms. But the biggest challenge for marketers is not just building a tribe on social networks and growing an email list but converting that traffic and attention into real revenue that is measurable.
Want to sell your products on Facebook?
There is now a new tool that helps you gain more control by turning your comments into sales using Facebook. You can sell or presell your digital products such as ebooks by using a new tool.
Heyo Cart allows authors, experts and influencers to sell to their Facebook fans by asking their fans to simply comment “buy” to purchase.
How are some of the experts using this Facebook tool?
Best selling authors like Kim Garst, influencers like Cindy Ratzlaff and experts like Carrie Wilkerson are converting Facebook fans to buyers using Heyo Cart.
In a recent A/B test conducted by author and info-marketer Sue Zimmerman, Amazon and Heyo Cart were both put to the test. Sue posted her latest eBook for sale on Amazon and also to her Facebook page using Heyo Cart to see which would drive more sales.
On Amazon, Sue sold 15 copies, earning her $106.76 over the first 10 days.
Using Heyo Cart, Sue posted on Facebook and sold 95 copies, earning her $591.05 in the first 10 days.
“The reason Sue saw such success with using Heyo Cart as opposed to Amazon is simple – her fans commented buy and she made money,” said Nathan Latka, CEO of Heyo Cart. “With Heyo Cart the traditional sales funnel is eliminated. Buyers don’t have to click any external links.”
Sue was also able to capture her new buyers’ information through the Heyo Cart reporting dashboard.
“An additional benefit we gained from using Heyo Cart was that it gave us the ability to collect the email addresses and names of our buyers. This made it easy to put them into our CRM like HubSpot, InfusionSoft or OntraPort for future up-selling and content marketing,” said Zimmerman…Amazon doesn’t do that.“
What’s the best price point?
According to internal data from heyocart.com gathered in Q1 of 2015, the best price point for authors and influencers to sell eBooks and other digital content on Facebook is $9.00. This was based on a sample size of product prices shown to one million people who are fans of authors’ and experts’ Facebook pages.
“There is an enormous opportunity for authors, experts and influencers to sell digital products to their consumers inside of Facebook,” said Latka. “This is where consumers spend their time and it’s where they’ll buy.”
As authors and experts look for ways to share their content, make more money and gain popularity, Latka anticipates this trend toward social commerce to grow exponentially. “Total transaction volume done on social media networks on both mobile and desktop will surpass $40 billion by 2025,”
If he’s right, Heyo Cart (heyocart.com) might be the next Amazon for authors, experts and influencers.
If you’re a reader of my blog, click here to try it for free.
It is rumoured that Facebook was going to call the like button “awesome”. But they didn’t.
That is a good thing because the word awesome is over used already. It is often trotted out to try and make the ordinary a little more extraordinary. You may also have noticed I used it in the “headline”. But I couldn’t help myself.
That is maybe one time too many. Sorry.
So back to Facebook. Facebook was the first social media network I joined in 2008 and at the time there were about 50 million users but growing rapidly. This seeming fad at the time was not seen as anything but a passing phase.
How wrong were those dinner party discussions.
The Facebook global numbers
Today there are nearly 1.4 billion users that are spread all around the world. It connects different cultures and allows us to share with family and friends in real time.
The USA and Canada is now just a sub-set of the Facebook global family.
Asia Pacific is the largest at 449 million
Europe has another 301 million.
The Facebook ecosystem
In the Facebook ecosystem there are apps and apps. From messaging apps including WhatsApp and Messenger, to visual apps like Instagram and even Occulus. Occulus is the virtual reality technology that Facebook bought for $2 billion just over 12 months ago.