Time is of the essence when it comes to life, the web and even content curation and content marketing. It’s a fast moving web and content should be in the right place at the right time.
Content curation is an important part of a content marketing strategy. It’s one solution to creating meaningful content that resonates with your target audience on a regular basis.
As most of you know, it’s no easy task to produce quality content on a regular basis, which is why you need to implement content curation into your content strategy. It’s the perfect gap filler between those times when you’re creating and promoting your own original content.
But it’s not just simply adding content curation into your strategy that’s important. Timeliness is a crucial part. If you are not timely with certain pieces of content then you could be missing out on valuable traffic to your site, but more importantly leads and revenue.
Content should be curated quickly
When I say quickly, I don’t mean be lazy in your curation efforts. The lazy way of curating content is quickly throwing a few subpar content pieces together without adding much insight. This could not only be harmful to your SEO efforts, but it provides little to no value to users that visit your site.
Correct content curation should have the following components:
Unique content that includes your personal insights that supplements the content you are referencing. You want to help readers understand why the information you’re citing is valuable and relevant to them.
Curate content that is actually newsworthy and high quality. If you are going to be curating content make sure you share information from credible sources. This not only adds to your credibility but helps your content performance in search engine results.
Add value to your readers by being a timely and relevant source of information for your audience, which you can be if you have the right kind of content for your audience.
How do you curate content fast?
It is essential that you know your audience’s informational needs. You need to know the content types they like to see, you need to know where they go to get their information and you need to know when they spend time online most frequently. All of these components can drive your content curation strategy.
But it’s not just knowing your audience. It’s also listening to your audience. You must listen to your audience because they will tell you what they want to hear and when they want to hear it. A good example of a company that did this is Yale Appliance, a kitchen appliance company. The owner, Steve Sheinkopf, has trained his staff members to carefully listen to their customer’s questions as potential blog posts. In doing so, they’ve been able to lead the race in the information their customers want by answering customer questions on their blog before their competitors and instead of letting other review sites produce this information.
So what were the results of this fast and timely approach? Yale Appliance’s site visitors nearly tripled in a year, and they garnered some of the top spots in Google search results for several keywords.
Fast curation doesn’t mean you don’t spend the necessary time and thought to gather, organize and provide news and information that relates to your audience with your added voice and unique insights included. It means you want to be the first source to put this information online. Being the first makes you a powerful source within your industry, a thought leader, and means your audience (and sometimes others) continually come to your site when they have questions. It’s also good for you from an SEO standpoint because as shown in the Yale Appliance example above, they were able to achieve top ranking for several keywords.
Curate with a purpose
Another way marketers take this the wrong way is thinking they must quickly jump into a trending topic or breaking news story and force their way into the topic. Don’t jump in too quickly or you’ll most likely get your facts wrong, and don’t shove your way into every breaking or trending topic because your company can’t and doesn’t need to be involved with every one of these topics. It makes you look bad; it makes you look like a desperate news vulture.
Tools to help you find the right content
You can’t curate content on your own.
To give each piece of content you curate the attention it deserves, you need a little help. This help comes in the form of widely available content tools. Today, numerous tools are available at your disposal to ensure you quickly and effectively curate content that’s fashioned to your audience.
The tool you need depends on your audience, the types and amount of resources you want to scan and the publishing platforms you use. Some of the tools I use regularly include:
1. Right Intel
With Right Intel, you find content that’s valuable to you and your audience. After finding said content, you then add in your own insights with the Intel It! function. You publish your content and insights internally for your team to see, but you also have the capability to publish this content externally through stories, social media, emails, etc., helping you create credibility and thought leadership with your target audience. Right Intel also keeps your curated information organized in your own knowledge dashboard.
With this content discovery tool, you personalize your content needs by setting up “traps” based on the type of content you’re looking for, and you set as many as you want. Trapit learns your content preferences as you give a thumbs up to content you like or a thumbs down to content you don’t like. You have the option to add commentary to the content this tool finds for you and then share it to your audience via the online channels you wish to use.
Feedly is an app that lets you browse through, read and then share content from your favorite blogs, feeds and news sites using RSS feeds. It’s tailored to you because you choose what to follow, and to get even more detailed, you can break down your feeds into separate folders for a better and easier overview of select niche markets. It brings together all the sites you like into one place.
Pinterest isn’t just for sharing inspiring quotes, delicious recipes and ways to decorate your home for the holidays. It’s a visual content discovery tool that lets you collect ideas for different projects or topics by creating your own interactive boards. You make your own boards and choose other boards to follow to help you find new ideas and receive inspiration from others that have the same interests as your target audience.
Using social platforms as curation resources
Besides Pinterest, Twitter, Facebook and LinkedIn are other social media platforms that make for good resources to use with content curation. These platforms are not just places to find content worth curating, they’re where you quickly send out curated content. Search hashtags on Twitter and Facebook for particular topics relating to your audience. Search for topics in LinkedIn’s search bar. Follow people and organizations on each platform that share your values and interests and provide information relating to your audience’s needs and wants.
Social can be fast
Sharing information through social platforms is also a fast and easy way to curate. But don’t just retweet or share a piece of content without adding your own opinions. Doing this doesn’t do you any good. It doesn’t set you apart or make you a thought leader within your industry. Anyone can retweet or share content. A real thought leader — someone who understands what it takes to correctly curate content — knows that without providing your own insight and voice to the content, the content you send out adds no real value to your audience.
Content curation is a crucial part of your content marketing strategy, and it’s crucial to your brand. Your target audience craves interesting and informative content that solves their problems every day. Curating content — and timing your curation efforts right — is how you can provide useful information to your audience on a regular basis and how you maintain and grow a loyal customer base.
Author: TJ Welsh works as a Director of Marketing for Stryde.com, a content marketing agency dedicated to helping companies grow their online presence.
Learn how to generate leads and sales with LinkedIn
If you want to learn more about how to use LinkedIn effectively, we are running a FREE webinar to show you how to tap into the power of LinkedIn.
You will find out how to generate more leads in one month than most competitors do in one year!
LinkedIn is “the” professionals social network. Recent reports reveal that there are over 332 million users and one in three professionals are members.
The question isn’t whether you should be on it but “how” you should use it.
When I first started learning about social media I spent the first 12 months investing a lot of my time and money to really discover which platform would work best for our business and give me the return on investment I was looking for.
Here are 3 big reasons why I use LinkedIn as my key platform.
Gaining media exposure on a consistent basis is a powerful way to boost your credibility in the marketplace, get your message in front of thousands of people and position you as an authority figure within the industry. This will ultimately drive the bottom line if effectively used.
But for far too long the traditional methods of getting media coverage have either been too expensive or time consuming. But thanks to LinkedIn you can now start connecting and building relationships with hundreds of journalists and editors from around the world.
According to the Arketi Media Group over 94.2% journalist and editors are now on LinkedIn. Now if that’s not exciting enough in its self, let me share with you two reasons why journalist are absolutely dying to get in touch with you.
Having dealt with hundreds of journalist over the past few years I’ve come to realize that they constantly face two main challenges:
Sick and tired of going through press releases
And they don’t having access to key experts at their fingertips
I remember when I first read the report from Arteki media group; I got really excited. At the time I was really looking to build my personal brand as a business mentor.
That week I made a list of the publications I wanted to get featured in and shortly after I started connecting with journalist and editors. What started off as a connection here and there quickly escalated to a network of 250 contacts in the space of a few months.
Over the past few years this network has helped me and the companies I’ve been involved in get free media exposure across 50+ media publications including: Forbes, Inc, Entrepreneur, NBC News, Huffington Post and many others.
#2. Lead Generation
With over 332 million members across 110 different industries and 200 countries it’s never been easier to search, find and connect with thousands of potential clients without burning a hole in your marketing budget.
Here are some interesting stats you may not know about LinkedIn:
More then 61% of people use it as their primary professional network
It generates more leads for B2B companies than any other social network
It is the biggest professional networking site growing by 2 new members per secondIn my opinion this makes LinkedIn the most powerful marketing tool of the 21st century. And here’s why? I believe that regardless of industry, size or location we are all in the business of marketing.
And when marketing our business I believe its 10% what we say and 90% how we say it that makes all the difference.
So if you’re out there marketing your business like everyone else is, its vey hard to standout from the crowd. Plus traditional forms of marketing is somewhat outdated and expensive if you don’t have a huge marketing spend.
And if you really think about it, what’s the real reason why we all market our business in the first place? It’s to get our message in front of decision makers right?
This is why LinkedIn makes so much sense, why spend all this time and money on traditional forms of advertising when you can connect with thousands of potential clients through LinkedIn.
#3. Joint Venture Partnerships
If you study the corporate strategy of some of the biggest brands in the world over the past few decades, you will see one thing they all have in common: the implementation of joint venture partnerships with key industry players.
This is the process of finding complimentary businesses that your clients are currently using before, during and after your service/product and partnering with those businesses to get your message in front of their clients, database or community.
Rather than getting your message in front of 1 potential client, using this strategy you can broadcast your message in front of hundreds if not thousands of targeted contacts that have already built trust with the business or person you are partnering with.
Given that 49% of LinkedIn members are key decision makers, you will never have to cold call or run telemarketing campaigns again in order to reach out and connect with key potential partners!
Let me share with you a personal example of how powerful this strategy can be when executed properly.
I remember a few years back sitting down with my mentor brainstorming new ways to grow my business, which at the time was the business advisory firm.
He threw a lot of great ideas out but none were as profound as his suggestion to partner with Accountants. An obvious choice given they deal with a lot of businesses throughout the year.
Over the course of the next month or so I connected with over 500 accounting firms, I then proceeded to build a relationship with them over time which in turn helped me secure partnerships in 16 accounting firms nationwide, helping us increase the revenue of our business by over 328% not to mention the money we saved on marketing and advertising.
Author: Alex is a Sydney based entrepreneur and founder of Linkfluencer, the world’s leading online community for LinkedIn training. He loves playing basketball, travelling and covering the latest stories on entrepreneurship. Connect with him on LinkedIn and Facebook
Do you have some questions on how to leverage LinkedIn for business success?
A few months back I held a webinar with Alex where he shared the 3-steps to LinkedIn mastery and how he’s used this system to achieve the results mentioned above. The feedback pouring in ever since has been nothing less than incredible.
Unfortunately a lot of people were not able to make it to the webinar due to time zone differences. So we’ve decided to hold another session.
If you want to learn more about how to leverage LinkedIn effectively, Alex and I are running another FREE webinar next week.
Facebook is now your pay to play channel and Twitter is your stream of consciousness.
Also, how you use Twitter and Facebook should be different as they are not the same beast. Tweets don’t have the same longevity as a Facebook post and so Twitter requires more feeding to engage with your user.
On the revenue creation side you might not sell directly from a tweet but it sure can increase your chances of brand discovery and awareness. Then the conversation will center around whether the first click or the last click should be attributed with the revenue result.
But being discovered is where it all starts.
Whether it’s a tweet in your stream or a search on Google. If they haven’t found you then you can’t start the engagement, the conversation or close a sale.
Simply Measured and Interbrand have just released a study on how the top 100 brands use Twitter. It reveals 8 insights on what works for them and how they are playing in the Twitter torrent.
#1. Brand adoption
Almost every one of the top brands has a Twitter account and since the study started in 2012 that has not changed.
What is changing is how many followers they have, how they use it and how often. The biggest change is in the number of followers with 70% of the top 100 brands now with 100.000 followers which is up from only 48% since 2013.
This gives brands some free distribution to reach their followers. This is a major difference between Facebook and Twitter at this stage of the social media platform evolution.
#2. Posting frequency
Posting frequency on Twitter and Facebook is sometimes treated by companies in the same way. It shouldn’t. Twitter will tolerate much more frequent posting than Facebook. In fact some studies show that a tweet every 15 minutes receives higher engagement than every 30 minutes.
The study results showed that tweeting every fifteen minutes instead of thirty led to the following:
Increased traffic by 31%
Engagement was up by 89%
Twitter should be seen as a stream and not an inbox.
What is interesting to see is that more brands are tweeting more frequently. Even though nearly 50% are only tweeting 1-5 times a day the number that are posting 25+ times has increased, though this is more about interacting with users.
#3. Tweeting habits
Sometimes it is said that our habits reveal who we are. For brands the study revealed the following about “Tweeting habits”.
Tweets have increased by 22% in the last year
@Replies to users are up from 61% to 70%
90% of brands replied to users at least once in Q3 2014
What is obvious with the study is that engagement on Twitter is up. This is happening partly because of the increase in the number of followers which has had an increase of 27% overall.
Here are the numbers on engagement.
Engagement with brand tweets is up by 83% since 2013
The number of ReTweets of brand Tweets has increased by 89% in the same period
Favourites account for 59% of user engagement with brands, which is up from 49% a year ago
The takeaway is that users are more willing in 2014 to endorse branded content.
#5. The rise of visual tweets
Twitter has increased its image sharing visibility (with tweets now displaying images in the stream ) with tweaks to its platform over the last 12 months. What is is interesting to see with this study is to see the engagement level that this is creating.
Photos made up 45% of sent Tweets, but accounted for 51% of all engagement.
Links accounted for 37% of sent Tweets, but were only responsible for 26% of @replies and Retweets.
The takeaway is that the top brands are taking advantage of this new “visual” Twitter and posting more photos and hence receiving greater engagement.
#6. The top link types
The study discovered that 59,870 of the brand tweets included a link of the studies 136,834 tweets by the top 100 brands . This reveals that 43.75% of all tweets contain a link.
What was the most popular type of link?
Pic.twitter.com links were the most popular with 14,581 Tweets which is 14% of all the links
The results for engagement were as follows:
Tumblr.com links saw the highest engagement per Tweet, with 1,522 @replies and Retweets per Tweet, but accounted for only 51 of the sent links.
Vine.co links, which display as embedded videos, accounted for 329 brand posts and saw the second highest engagement at 1,194 @replies and Retweets per Tweet.
#7. Hashtag use is exploding
Hashtags were considered a very geeky activity 2-3 years ago but now with its universal adoption by most social networks their use has exploded.
95,825 Tweets included hashtags in Q3 2014. This was up significantly from Q4 2013, when only 52,741 Tweets included hashtags. That is an increase of nearly 82% in just 12 months!
Hashtags increase user engagement by 24% over a tweet with no hashtags. But don’t overuse them. Rule of thumb is around 2-3.
#8. The top industries using Twitter
Twitter has been working hard over the last year or two on making mass media integrate and work better with social media. That is why you have seen the rise of hashtgas and twitter handles on TV shows and media companies.
The result is that Media brands have by far the largest engagement by users over any other industry on Twitter. It is double the next closest industry which is retail.
The study also unveiled that restaurants engaged better than any other industry with their users at nearly 400% more than any other category.
What about you?
How do you use Twitter. Are you posting photos? How is your engagement with your users? Are you increasing your Twitter followers?
“Relevance is a search engine’s holy grail. People want results that are closely connected to their queries.”
This quote is from Marc Ostrofsky, an American entrepreneur, venture capitalist and New York Times Best Selling Author. When it comes to online marketing, whether it be SEO, social media or paid advertising, being relevant is absolutely essential.
Online marketers want their Facebook posts to get hundreds if not thousands of comments, their tweets to get retweeted for the world to see and their search engine queries to catapult towards the top of Google.
Nobody wants to be standing in the corner at a New Year’s Eve party without having someone to kiss at midnight. The same can be said for digital marketers. They crave attention and in this competitive industry, having your content and website remaining relevant is a must if you want to succeed.
If you follow the 6 crucial steps to stay relevant in the digital marketing landscape in 2015, online marketers will be seeking your expertise on how you gained so much ground on the competition.
1. Promoted Facebook posts
The Wall Street Journal recent ran an article saying that brands are wasting money on Facebook and Twitter. They state that less than 0.1% of fans and followers actually interact with each post on average from a brand.
Facebook announced last week that another tweak to its news feed algorithm will soon make it even less likely brands’ unpaid posts will be actually be seen by users.
Don’t try and fight Facebook’s algorithm. Even though it is extremely frustrating for marketers who produce compelling content, if you can’t beat them, join them! If brands want to stay relevant, they will need to pay money to promote a post. Even boosting your post for $5 can make a big difference in regards to the overall interaction!
2. Social media brand advocates
If a consumer loves your brand, reach out to this person to see if they will help promote your company! A dental practice in Dayton encouraged its patients to make a post on their own Facebook page about their experience. The message that they were trying to convey was that the dental practice provided its customers with a caring experience.
This instantly generated referrals to the practice from friends of friends seeing these Facebook posts! Reaching out to brand advocates to see if they will help promote your brand is a no-brainer for 2015.
3. Google+ reviews
In a similar fashion to reaching out to brand advocates to promote content, the same strategy can be formulated to obtain positive reviews. Reviews are a source of truth that will live on the web indefinitely. It is amazing how many companies don’t even get reviews for their Google+ page, which is the first search result that will appear when people type in a branded search query.
Reach out to your customers to see if they will leave a review on your Google+ page.
An attorney in Tampa implemented a review strategy and within 3-months, they generated 17 Google reviews and have the most Google+ reviews in the Tampa area! If you focus on reviews in 2015, it will benefit your website and brand for many years to come.
4. Digital PR
There should be someone on your staff dedicating 5-10 hours per week on digital PR outreach in 2015. What exactly is Digital PR? It is reaching out to industry specific websites and making a pitch about your company with the hopes that these websites will do a write-up on your brand.
If these industry related websites end up linking back to your website, it will have huge SEO benefits. Additionally, the readership on industry related websites could help your business generate more leads! A pizza restaurant in Cincinnati constantly gets food blogs to write about the fresh new concept of creating your own pizza. This has resulted in great Digital PR in the perfect publications!
5. Mobile SEO
2015 is going to be a huge year for “Mobile SEO.” Google recently announced that they are experimenting with special ranking features for mobile-friendly sites. It is going to be critical for businesses to optimize their mobile site for SEO so they can rank well on this platform.
Making sure that your website is mobile friendly and optimized for SEO will have a huge impact on search results not only this year, but for many years down the road.
6. Digital marketing audit
Digital marketers tend to think that they are always right. Don’t be stubborn in 2015; if you are willing to listen to an outside source, it could open amazing opportunities.
We recently had a phone call with a digital marketing agency in San Diego. They are on the opposite side of the country so we are not in direct competition. We decided to conduct an audit on each of our websites and social media channels and then have a 1-hour follow-up phone call to discuss the findings.
It was absolutely amazing how much we were able to learn by having an outside expert interpret our various marketing channels. In 2015, have someone else conduct a deep dive into your digital marketing channels. This process will take 2-3 hours but you will gain invaluable insight!
Staying relevant on the digital frontier will require an open mind, digital outreach, brand advocates and some money behind your social media posts. Follow these steps and your brand will be extremely relevant in 2015.
In the introduction of this guide divided into five sections, I’ve talked about how blogging supports your business goals and why it should be a key component in driving revenue.
Before jumping into the first step of the process, let’s take an overview at what we have to do.
The process of generating leads with blogging starts with knowing the target audience. “I hear this everyday… could you skip it”
I could skip mentioning it in this post, but I like to learn from mistakes and telling other people how to avoid them. Honestly, I have written enough untargeted content in the early stages of my work at Marketizator and I must admit that it’s costly and frustrating.
You should also be sure that you attract good traffic to your website.
People who have an interest into solving a problem or exploring an opportunity with your product is good traffic. Bad traffic will affect your limited resources of time and energy – if it hasn’t already done it. Bad traffic means attracting the non-consumers of a product, the ones who have no interest in buying or using it ever.
3 simple tasks to blogging success
To see things more clear, here are the three tasks that you need to accomplish to start generating leads with business blogging.
Attract traffic to the website
Convince people to subscribe to an email list
Convince subscribers to convert into leads
And that’s all.
Only these three activities should concern you. Any other distraction has to dissappear from your way to be sure that you don’t consume energy and time on things that don’t matter.
Your efforts has to be targeted to moving the users from a stage to another.
The four stages presented above in the image correspond to your marketing efforts. As you see, people who come to your blog from various sources – social media, guest posting, search – are nothing else than strangers. They know nothing about the company, but somehow your content has attracted them to read more.
Once arrived on the company’s blog, strangers become visitors. You should know that Google Analytics is tracking visits, not visitors. A new visit is recorded each time the user is away from the website for at least 30 minutes or returns to the website using a different source than the previous one. For example, if someone arrives on your blog, read the content, leave and return after 30 minutes, you have two visits, but a single user who has made two visits.
The content marketers goal
The content marketer’s goal is to transform the visitor into a subscriber. The aim is getting the email address, being 100% sure that the user wants to give it in return for something valuable to him.
Finally, through various marketing tactics such as funnel optimization, email marketing and landing page optimization, the subscriber will become a qualified lead. That’s the final status that the content marketer has to “offer” to the user who once was just a stranger. Depending on the business model, a lead might mean something different for you: the user who is signing up for a free trial, a demo of the product, a series of paid courses, etc.
I would say that the first step into the process of generating leads for a business with blogging would be data analysis. But this guess is based on the fact that the marketer has already defined his goals and target audience. Otherwise, looking into data without knowing where you want to get is obsolete. Therefore, let’s be sure that you clearly defined goals for your blogging efforts.
1. Creating goals and conversion funnels in Google Analytics
When we’re talking about goals, we often refer to desirable things that we want to achieve. When our goals are not defined clearly, we cannot target our efforts efficiently because we don t know exactly where we want to get. The reason almost all of the career coaches encourage people to draw or write down their goals. Visualization helps us achieve goals.
In our case, we have to divide goals into three types:
Business goals: I will increase sales by 30%
Marketing goals: I will increase the number of paid accounts to 1,000
Website goals: I will generate 5,000 leads using inbound marketing tactics
This is just the first step into defining goals. In this article, I ll focus on the website’s goals, more exactly on creating goals for the blog. This is an easy task at the first sight, but you may have some trouble when Google Analytics is asking you to add a URL for each goal to be tracked or marked as “completed”. Let me show you.
Log in the Google Analytics account and then go to Admin, View, Goals, and CreateNew Goal.
I have chosen the “Sign Up Goal” only for the sake of the example. With this type of goal you can track the number of subscribers to the Blog’s Newsletter or any email list that has a free offer in the backside.
The last step is adding the URL of the destination. That would be the Thank You Page for subscribing to the Newsletter. You just have to copy the URL from your email service provider (Mailchimp, Aweber, etc.) and paste it in this section:
This is the procedure of creating goals for your blog. If you have multiple lead generation campaigns, you just have to create goals for each of them using the exact simple procedure.
Since you’re reading this blog post, I suppose that your ideal customers need to take a certain number of steps to give you money. Funnels help with seeing the process more clearly and knowing exactly what steps could cause confusion or anxiety to the customers on their path. Therefore, we could use Google Analytics to visualize our goals and track them to achieve positive results more easily. When you know where the problem is, you know where to act.
You can start creating a conversion funnel by enabling the “Funnel” option in the Goal description section when you create Goals.
2. Analyzing the current situation
Once you figured where what you wanted to achieve with your blog and visualized the goals, you can proceed to analyze the current situation. The outcome of analyzing data in Google Analytics has to show you where you have to improve, optimize, change something to achieve your goals. Data analysis starts with identifying the conversion rate of your blogging efforts.
More exactly, you need to figure:
How many blog visitors converted to subscribers
How many subscribers converted to leads
In this case, there are two possible situations.
You have already set up goals and funnels in Google Analytics. In this case, you’ll have to go to Behavior > Site Content > Landing Pages. Here, you have to look at Conversions > All Goals and analyze how many people completed the goal. Analyze the top pages that count for 80% of the traffic. These pages are the ones that include the keywords and phrases that generate the largest amount of traffic to the website.
You haven’t set up yet goals and funnel. If you’re doing it right after reading this post, you will have to wait until Google Analytics tracks visits and conversions.
Until now we have talked about the basic procedures that you need to follow in the early stages of generating leads with blogging. It is very common that marketers dive into more advanced tactics to get leads for their business without being sure that they have covered basic aspects such as goal tracking.
Once you have a clear idea about your goals and the way you’re going to achieve them, you have to be sure that you haven’t skipped something important on the way. The missed steps into the process of generating leads with blogging is making the keyword research and, then, the editorial calendar. Here are a few tips about these two planning activities:
Find a balance between the general words and the more specific ones. General keywords are costly, because your competitors cover them too. You have to place yourself in the ideal customer’s mind and think about what would you search for if you have to solve a problem or explore an opportunity.
Test your guesses using the Google’s search bar. Type the identified keywords and look at the first results, both organic and paid.
Test the performance of the chosen words with a Google AdWords Campaign
The role of the keyword research is to help with targeting your content better. Therefore, once you finished doing the research, you have to come up with the so called “long tail words” which are extensions of the target keywords. Let me give you an example from Marketizator. The primary target keyword is conversion rate optimization. Obviously, we couldn’t rely on this keyword because is overly competitive (costly). Therefore, we came up with a list of long tail keywords. One of them is the customer acquisition cost, which is included in the area of conversion rate optimization.
The keyword research has to be followed by creating the editorial calendar. Having a list of long tail words (I recommend using Excel sheets) you can start creating headlines for future blog posts. In our example, “customer acquisition cost” has become “How to lower the customer acquisition cost in # easy steps”. You can proceed with this tactic until you reach the end of the list.
Once you have a list of 20 headlines (they don’t have to be exact in this stage), use a WordPress plugin or other tool to schedule them for the next weeks.
You won’t have to worry anymore about what to write and not even confront the blank screen block that any blogger has faced at least once in their lifetime.
PRO Tip: Plugins may decrease the speed at which your website is loading. If you want to avoid it, use Google Calendar(it’s free) to schedule your posts.
Set up goals in Analytics
Create conversion funnels
Analyze how you do against the goals
Make a keywords research
Create an editorial calendar and stick to it
In the next post we’ll get in more advanced tactics that will help with generating leads for your business. I’ll cover one of my favorite topics in online marketing, studying the consumer’s behavior.
You’ll learn how to use surveys to get information that you couldn’t find out with other methods and how to use the insights to create targeted content and distribute it more efficiently.
Author: Elena Dobre is learning about digital marketing, business and life at Marketizator.com, the complete conversion rate optimization tool. She plays the role of the content strategist, but she’s also experiencing with CRO and lead generation. She enjoys discovering new online tools, hacks, brilliant minds and beautiful souls. Follow her on Twitter @HDobre.