Global social media facts are often so large they are hard to wrap our neurons around. One billion today and 10 billion next year.
Facebook doesn’t disappoint.
It turned in another strong quarter with some surprising statistics, such as a 247% increase in ad prices, hints at Facebook groups spinning out into their own app and no desire to build their own payments platform.
Keep reading for a quick summary of the most important parts of the earnings call including my own analysis and what the future of Facebook marketing looks like for businesses.
Facebook facts and statistics everyone will be talking about
Here are 22 top facts and figures that make interesting reading. The growing role of mobile is the standout!
$3.2b in total revenue over the 3 months
Advertising revenue grew 64% year on year
1 billion video views a day in September
8,300 employees, which is up 40% since last year
1.5 million total advertisers on Facebook
$766 million in free cash flow in the third quarter
64% of monthly active users log on every day
1.35 billion people log into Facebook each month
703m use Facebook mobile each day (40% growth for the year)
700 million people use Facebook groups every month
“Whatsapp” has 600m monthly active users, on track for 1 billion
3 billion links have been created through Facebook applink
Price per Facebook ad increased 247% due to higher quality
Total advertising impressions declined 56% over the year
Payment volume from games decreased 2% year over year
Instagram has 200m users with a goal to get to 1 billion in the short term
Average Instagram user spends 21 minutes per day on the app
1.12 billion use Facebook mobile each month, which is up 250 million since last year
Mobile is 66% of ad revenue up from 49% during the same time last year
Users respond 20% faster on FB messenger app versus native FB messenger
864 million daily active users up from 829 million in the second quarter of 2014
1 billion engagements every week between public figures and their Facebook fanpage fans
What these stats mean for you
1. Create relevant quality content
First, business will die if they automate content creation and post generic content not highly relevant to their followers. As tools help both consumers and businesses create content faster, competition for exposure in the Facebook newsfeed will only increase. Remember, the world cup generated 10b interactions just by itself and public figures averaged 1b interactions per day in September. The businesses that continue to get high engagement will be the ones that invest in telling personalized stories and creating deep experiences for fans. If you’re looking for creative engagement ideas, click here and click the “show me more ideas” button in the bottom right.
2. You will need to make your Facebook ads more effective
Second, ad prices increased 247%! This means businesses will need to get more clear on who their ideal customer is if they want to generate a positive ROI using Facebook ads. A simple but highly effective strategy is to capture the email addresses of your Facebook fans and then retarget them by uploading their emails into Facebook’s advertising platform. Use a Facebook contest platform like the one Jeff uses which is averaging a 17.5% conversion rate from fan to email address over the last 2,000 campaigns launched. If you haven’t organically grown your page to at least 500 fans, this strategy will not work. I recommend you focus on getting engagement first using a free tool like timeline contest creator and remember that 456m users are only using Facebook on their mobile each day. Make content easy to engage from on a mobile device.
1. Facebook will spin groups out into their own app within the next year
Mark specifically said that the mobile app ecosystem likes apps that are very good at doing one thing really well. He also stated that in Facebook’s effort to connect the world, reaching 1b users per app is a critical milestone to begin monetization.
2. Facebook will not build its own payments platform
Speculation around Facebook creating it’s own payments platform post-poaching of Paypal’s CEO is unfounded. Facebook will take a partnership approach to creating a seamless payment experience on the platform versus building something themselves. This is good news for Paypal, Stripe, and other major players in the online payments space.
3. Facebook’s mission is to connect the world
Facebook will focus on connecting and understanding the digital world and building the next generation computing platform over the next 3-10 years. In the short term (3 years) they’ll grow and serve the existing community of 864m daily Facebook users and 700m daily users of Facebook groups as an example. To date, Facebook users viewed video 1b times per day in September and spent 21 minutes per day on Instagram. In the mid term (5 years) they’ll focus on making Messenger, Whatsapp, search, and Instagram into their own business behemoths by helping them reach 1b users. Whatsapp is at 600m users and well on the path to reach 1b in mid term. Over the long term (10 years) Facebook will focus on getting more of the worlds population internet via internet.org and on creating the next great computing platform via Oculus rift. Mark believes Oculus is well placed to shape the long term of computing. He says:
“Virtual and augmented reality will be part of future of computing over next 10-15 years“.
Tell me in the comments
Do you think Facebook will make Facebook Groups a separate mobile application? Do you like the separate Facebook messenger app?
Did any of these figures surprise you?
Author bio: Nathan Latka is the CEO and Founder of Heyo. He’s worked with over 200,000 small businesses and entrepreneurs on launching social campaigns that capture emails and drive sales. You can find Nathan on Twitter.
Writers of fiction and indeed all artists are creative but most importantly, they are natural born leaders. If they were not leaders, they would not start creating in the first place. The mark of a great artist is that he or she continuously improves and gains vitality with each new creation.
A true artist never stops exploring new ground with their art.
Artists are open to feedback (and feedback is often negative), are resilient in the face of adversity and use all that happens in their lives to improve their self-expression. They balance the challenges of staying true to their vision with commercial viability.
If you’ve been working in social media for a while, chances are, you relate to the plight of artists. Like great artists, the best social media marketers are creative and are natural born leaders. Inspired artists express themselves without the presence of a manager or any sort of supervisor. They just simply do what comes naturally.
Be willing to experiment
You probably jumped on social media marketing without any manager or boss telling you to use social media as a marketing channel. As a marketer, you have the innate curiosity to find out how you can shape the new social media channels and like all great artists, you’re not afraid to experiment. You don’t allow trolls to deter you and you keep pushing for your vision for your business or career.
Maybe you’re already inspired by a mentor, a manager or a business person and are seeking to become more like him or her. You have a vision for the life you’d like to create for yourself. You are focused on self-actualization and insist on delivering the best of your abilities no matter what you do. You are in a way, an artist.
So what are the seven habits of artists who end up enjoying success in their careers? By the way, success can have different meaning to different people. It does not always mean fame, fortune, you know the trappings. It could be the mastery of a particular style, a mentorship or acceptance by a group of people whom one respects highly.
1. Be inspired
Follow those who inspire you. Observe what they’re doing. Imitation is the sincerest form of flattery. For beginners, visionaries like Steve Jobs, Sir Richard Branson and Arianna Huffington all have biographies that you can read. Once you’ve started there, find out the people they worked with and start following them on social media. Observe very carefully what they talk about, what they share, read, read and read.
2. Connect with others
As you go on reading about those who’ve made a huge impact on our lives, you’ll also observe some of the people they’re inspired by and some people they collaborate with. By all means, connect with these people on social media. Make an attempt to find out what they’re working on. At this stage, start forming a strong idea of how your strengths (you know your personality type, your strengths, skills, weaknesses and what you love to do) can contribute to projects that you’re finding yourself getting excited about.
3. Get Personal
You will get rejected and you will have good and bad interactions with others in your pursuit of strengthening your personal or business brand on social media. Let all of these interactions be a lesson to you. Do not be afraid to be vulnerable. Reveal any weaknesses you felt and how you could improve for next time. Think and express these thoughts on social media in a way that can help others express themselves and objectives better.
4. Get over yourself
I love to throw in the random Prince reference. If you haven’t seen Purple Rain, check it out ASAP. In the movie, Prince is a real dickhead. He bullies his band mates and refuses to look at the songs they write (even though they’ve just written Purple Rain). He strokes his own ego by literally jerking off on stage with his guitar. Don’t be that guy. Write stuff that will be meaningful to others and that also brings me to my next point.
5. Seek collaboration
There are people out there who are possibly doing a better job than you are. Acknowledge and seek collaboration opportunities with them. You will learn so much by working within a team. Yeah, yeah, creating and being an artist is a solitary profession, but consider this, David Bowie is known to have brought out the best in the musician he’s worked with, so seek people who have a knack for bringing out the best in you, and do great work together.
6. Accept that sometimes your less inspired work will be rewarded
I will throw in another David Bowie reference here, my apologies. I’m somewhat obsessed with his career. You will also find that sometimes your most inspired work will not be the one that gets the most amount of attention or attracts the most funding. Ziggy Stardust was truly inspired stuff, as was Thin White Duke, but when we talk about David Bowie’s commercial success, that peaked with Let’s Dance, an album that David Bowie does not consider to be his most inspired work. Such is life.
7. Never stop exploring
No matter how many goals you’ve kicked, how many followers you’ve got, who you know, etc… there’s always got to be something you’re striving for, otherwise you might be on your way out. Find some way to always have something to look forward to. You can.
Take these tips, apply them liberally and see where it takes you. I look forward to connecting.
Guest Author: Eda Utku is a writer who believes that every fiction writer is an entrepreneur. Eda shares inspirational thoughts and her writing projects on her website, NeedHelpWriteNow.com
You know your stuff. You’re an expert. How do you turn that into revenue?
There is a huge demand for tutorials on how to do anything on almost any subject. From learning digital art techniques taught by industry pros to learning to play a musical instrument like the double bass. Just look at the success of Udemy or the number of “how to videos” on YouTube. Many Udemy instructors have made substantial 6 or 7 figure incomes from courses.
But now many are waking up to the benefits of selling courses and video tutorials from their own blog.
This post will show the steps involved in getting started with creating and selling tutorials from your blog and how to turn your blogging passion into profits.
Step 1. Consider the 3 ‘Ps’ of selling your content
I’ve got a simple process that I use when selling anything from my blog. It’s a process that keeps me in check and ensures I stay on the right track.
The process is:
Sure I may have completely made them up, but I can guarantee that they work.
Is where you get everything down on paper. Without a solid plan to build upon, you’re going on guess work. Plan out what your tutorial is going to be about and what will be included. Work out the process for creating your product and how you’re going to promote it and sell it.
Is the process of actually making your tutorial and other support material. In our case we’re creating a tutorial, therefore you need to film it, edit it and add the finishing touches such as PDFs and handouts for people buying it.
Is where you start building a buzz around your tutorial. At this point you’ll be utilizing the power of Social Media, your email list, affiliates of your products and many other methods I’ll touch upon later.
Step 2. Find the best tools to create your tutorial
The subject and style of your tutorial will determine the format it will come in. Let’s say for example, that you’re demonstrating how to build a landing page. For something like this your best choice might be a video of your screen with you talking through the process as you go along.
There’s a multitude of tools around to create videos like this, so here’s a few to get you started
Camtasia – Probably the most popular screencasting software around, Camtasia offers everything you need to record, edit and publish your tutorials. You can record on-screen, customize to your heart’s content and even share your videos on Social Networks.
Jing – If you’re not ready to upgrade to a pricey package like Camtasia, you might want to consider Jing by the same company. Jing is similar in that it allows you to capture your screen and audio, however its free version is limited to only 5 minutes of recording time.
TinyTake – This is a lightweight and completely free screen capture tool for Windows and one that’s been recommended to me. Similar to Jing, TinyTake can record videos and capture your screen. However with TinyTake you’re not limited by time and further features such as annotation and uploading makes this a great free alternative.
Step 3. Decide how you’ll sell your tutorial
Selling your video is going to be one of the more important things to do. You might not be that familiar with what’s involved and the resources that are out there for you to use.
Try not to worry – we all start from this position at some point. It’s a learning curve like anything else and today I’ll point you in the right direction.
Selling your tutorial from your blog makes sense for a number of reasons:
You don’t have to give away a huge chunk of profit to pay fees for selling through platforms like Udemy.
You have the benefit of keeping your audience right there on your website.
Which will help people stick around to read your content and find out what else you offer.
You might think that setting this up would be a headache. But it doesn’t have to be. Here’s a few ways you can do it.
a. Use WooCommerce to set up an eCommerce store on your blog.
WooCommerce is one of the more popular ways to sell physical products online for WordPress users. You install the plugin, add your products and set up your payment system so people can purchase from your website. You can use WooCommerce for digital files, however it doesn’t have a few important features that are useful for tutorials like streaming or multiple file downloads.
If planning on using WooCommerce, remember to check your hosting plan for any limits on storage or bandwidth that might be affected by selling tutorials. And check that it won’t conflict with your current Theme.
b. Sell directly from PayPal with its native Purchase button.
PayPal has long been the popular option for selling individual products from an existing blog. You send the customer the item as a link via email once they’ve purchased. You can use PayPal for Digital Goods. This allows buyers to download your tutorial from your website. It is more complex to setup, and isn’t an option if you don’t have a friendly developer or some developer skills yourself.
c. Setup an eCommerce store in minutes with Selz.
Selz is relative new comer to the eCommerce market. However, it’s already popular with creators wanting to sell their tutorials because it combines an easy to use interface with lots of features for selling downloads. Selz handles the payments as well as PayPal, automated file downloads, plus you can give customer’s video trailers or choice of streaming your tutorial.
Here an example of how IronKlad use a 40 second video trailer to help sell their digital art tutorial.
You can embed a buy button, widget or basic online store in any site with a quick copy and paste of a few lines of code. Alternatively, you can create a online store for your tutorials as a website. It’s a great option if you don’t want to mess around with code, and you can get started for free.
Step 4. Inject your passion into your promotion
Remember that feeling in the pit of your stomach when you came up with the idea of selling your tutorials? What about the first time you hit the publish button on one of your posts?
Hold on to that feeling!
That’s the feeling of passion. It’s what drove you to start this whole process and it will see you through to other side with gusto. Utilize your passion while you product your tutorials and during your promotion stage. It makes you look and sound genuine, your passion is authentic and so this will shine through when you talk about the benefits of your product.
You can see from his Facebook page that he loves Double Bass instruments, and so do his followers. This an example of how Geoff Chalmers successfully promotes his tutorials on his Facebook page.
These tools will help you to reach your audience effectively and transmit that enthusiasm you have:
Hootsuite – Use this to schedule your promotional Tweets across multiple Social Networks, monitor responses and get detailed analytics on how you’re doing.
FollowerWonk- Can help you determine when your audience is online and the best times to schedule your Tweets for the most visibility.
LeadPages – Use this great tool to create visually stunning landing pages to promote your product to blog visitors.
Step 5. Check how you’ve done
So you’ve made your tutorial, promoted it in every way you can think of, you’ve successfully made a lot of sales and things are starting to die down.
What do you do now?
Now you look back at everything you did and pick it apart. Analyze the data you’ve collected such as social shares, volume of sales, how much profit you’ve made, how many people ended up on your email list etc and identify any stumbling blocks.
More importantly with this information you can pin-point ways to improve the next time round, making even more profit from your passion.
Everybody has some expertise or knowledge that someone else would be willing to pay for and tutorials are a fantastic way to earn money from a blog. This post shows how you can package and promote your tutorials in a way that can earn you money. Remember, you’ve got the same opportunity to earn a six or seven figure income from your tutorials as those instructors on Udemy. The next step is up to you.
Guest Author: Geoff is one of the team at Selz, the simple to use eCommerce platform. He is passionate about helping people turn their passion into a online business. Follow him on Twitter or find more from Geoff on the Selz blog.
Do you sometimes feel like you’re trying to do too much?
Often we tend to try doing many things at a time without getting the expected results. Even though we’re 100% sure that everything is going as planned, time passes and our expectations are not fulfilled.
Do you also sometimes feel that nothing is progressing? Maybe you’re doing your best, but there is something that seems to be stopping you making headway?
I’m asking these questions because I’ve experienced many of those doubts. I realized that very often I forget that things are simple and I should keep them that way.
I know that it seems easier to start over with a new marketing plan when things don’t seem to work as planned or desired. But there is often no need to re-write the marketing plan, redesign the blog or website or to change the way you write. The value is often already there. You just need to optimize it or make a few changes
Ask yourself these questions
If you think your content is working, I encourage you do a simple exercise: Ask yourself these questions.
Do you enjoy writing?
Does it help with achieving your career goals?
Do you do it just for the sake of it?
Here are some other questions to consider:
What’s the purpose of the website? How does it support my online business? What am I trying to achieve?
So I would recommend you stop reading this post right now and spend 5 minutes answering those questions.
Once you’re done with this simple exercise, come back to take a look at the these three key hacks to improve your websites key assets and grow blog subscribers. These will make a big difference in converting casual visitors into loyal subscribers.
1. Quality content
Just imagine you are a beginner blogger in your area of passion and experience that you’re just starting to create content about. Where would you start?
The first topic area would be your collection of experiences and knowledge.
The second for content inspiration would be asking your readers about their biggest struggles. Survey tools allow you to set up a one-question survey that doesn’t interrupt their journey on your website. Another method is to send a simple, plain text email to your existing subscribers and ask them about their struggle concerning a specific topic.
The third source of inspiration maybe social media. I’m using Feedly to organize the content that’s going live from the industry’s most authoritative blogs. Also, Twitter is great to find ideas about what’s trending. Quora, TED and Brain Pickings are another three sites that I regularly visit to learn or to get inspired.
As far as expanding your area of knowledge day by day, one of the best tactics is to maintain a persistent reading habit. To come up with new ideas, try getting out of your comfort zone by reading different books, hanging around different people or even escaping the office to a local cafe.
2. Call to actions
The second most obvious asset that we as bloggers often forget about, is the website’s design concerning the call-to-actions. Best practice makes it mandatory to use the sidebar to let people know that they can subscribe with their email address to your RSS, newsletter or blog posts.
Another way to encourage people to subscribe is using incentives. If you have a ebook to offer, make sure to optimize it before using it as a hook to subscribe. Optimizing an ebook would involve:
Well structured content organized with bullets, highlighted subtitles and real world examples
This takes time. But it is worth investing the hours optimizing your book and then use it to encourage people to subscribe.
The last tip on using an effective “Call to Action” is placing them at the end of all posts. Insert a one line CTA at the end of the post.
Dedicating a page to drive the blog’s visitors to their destination doesn’t have to be complicated. You do it once and then test it to increase its conversion rate.
There are simple to use landing page builders, such as Unbounce or LeadPages. Then link them to your email service provider such as Mailchimp or Aweber. Using a double opt-in process helps with making sure that you build a healthy email list of subscribers.
Any subscribing landing page should include these 5 elements:
The value of subscribing. The content should answer the well known question, “What’s in it for me?”
The option to choose the frfrequencyf the emails
What’s important is to ensure that email marketing supports your content marketing efforts. It’s one of the the smartest ways to keep in contact with your subscribers and followers.
Make sure that you align your tone of voice, style and promises with the website’s content. If people change their perceptions when they open the emails from you, they might get confused and, become suspicious. Trust is not hard to get. You just have to be honest and never stop learning.
Author: Elena Dobre is learning about digital marketing, business and life at Marketizator.com, the complete conversion rate optimization tool. She plays the role of the content strategist, but she’s also experiencing with CRO and lead generation. She enjoys discovering new online tools, hacks, brilliant minds and beautiful souls. Follow her on Twitter @HDobre.
Social media marketing is in essence just two things. Distribution (social networks) and content (media).
Get them right and the rest follows. Increased traffic, brand awareness and sales.
But creating the content is one thing but making it move is another. That is why growing your social networks is so important. It puts the power in your hands. That is what excited me when I saw the potential of social for the first time. Access to a global market in real time at high speed.
Beyonce and her marketing gurus got it right when in December 2013, she bypassed mass media to launched her new album on her own social networks. There wasn’t one TV show or mass media channel to be seen.
We now have many social network choices. They are global and still can be “earned” and built directly with your own audience. It takes time but the application of persistent effort is rewarded with your own content delivery networks. Bigger is better.
It’s a long-term game.
You will also have to choose which networks you want to focus on. One is not enough and it also risky because as the social networks evolve they keep changing the game and their algorithms. It’s all your eggs in one basket thing. For many that is the Facebook bucket.
Let’s look at four. Facebook, Twitter, Linkedin and Instagram. There are many more but let’s focus on some of the majors!
Here are the key tips and tactics to grow your social networks without begging for permission.
Facebook has moved on from being a social network that allowed you to build followers and fans that received your updates in their timelines for free. It is now evolving to being more a “pay to play” platform. It means that to reach most of your fans you will need to pay for advertising.
This should not stop you from growing your Facebook distribution network but it just means you will have to be creative. Let’s look at some specific tactics to build fans and followers on Facebook.
Add a popup that appears after you have finished watching a video that politely inquires whether you want hang out with you on Facebook. This produced 419% more likes!
Add a hover banner that asks you to “like” your Facebook page. For Upworthy this added an increase in likes of 620%!
Twitter plays by its own rules.
It has kept its 140 character limit despite the jokes, the pressure to change by many of its followers and the demands to be more like Facebook or Google+.
It is misunderstood by many people who throw stones at it from the sidelines. Despite the knockers it has kept true to its initial design and constraints that don’t seem to fit it into an online world that is about bigger being better.
This succinct reporting has made it the channel of choice for breaking news. Twitter is now often seen popping up on the television screen as viewers interact with a show. The character limitation it demands lends itself to one liners that are often humorous, pithy and sharp.
Twitter has enhanced the art of comedy and the throw away quip.
Why should you bother increasing your Twitter followers?
Increasing your Twitter followers does have some distinct benefits for business and brands. Here are three worth mentioning
It increases brand awareness. What business doesn’t want that.
Distributes your content wider and faster. This can improve link building to your website and hence improving your organic SEO
Drive traffic to your blog or website. This can lead to more lead generation and sales.
So how do you double your Twitter followers?
The average Twitter account has a 126 followers and has tweeted 307 times. Doubling that number isn’t hard if you implement some of the following tips. And you can do much better than that if you apply a little focus and discipline.
Make sure your profile and “Bio” (which is limited to 160 characters) is to the point and attracts followers in your niche.
Tweet more often. Those with 15,000 plus tweets have between 100,000 to 1 million followers
Use hashtags. This will expand your tweet visibility
LinkedIn is the boring brother of Facebook and Twitter.
Sometimes you feel like shaking him and asking if if he knows what it’s like to have a little bit of fun. Comparisons continue to be made including the ones between Facebook and Linkedin. One I have heard that sums it up well is….”Facebook is like hanging out at a barbeque with friends while LinkedIn is the cocktail party“.
Compared to Twitter, the social media rock star that attracts the media spotlight and streams across the bottom of the television, LinkedIn is a bit buttoned up. It’s suit and tie versus jeans and t-shirt. Sometimes you feel like you should be prodding it with a stick.
But despite the comparisons, the jokes and the snide remarks, LinkedIn is not to be underestimated. It can connect you to powerful influencers, provide a focused ecosystem to share your content and be a B2B marketers best friend.
So what are some simple tips to be more effective on LinkedIn and make use of its global network of movers and shakers?
11 tips to double your LinkedIn connections
Sometimes the simplest tactics are forgotten that can make a big difference over time. With the majority of users having less than 500 connections these tips will provide the guidelines to take it beyond the 1,000 barrier.
Update your status daily. This could include posting your latest blog post, sharing an interesting Slideshare presentation or an article that is of value to your industry and niche
Participate in (or start) a LinkedIn group discussion weekly
Follow influencers and ask or answer questions on their posts
Join relevant LinkedIn groups and focus on 3-5 of these and stay active on each one
Send 5-10 new invites daily and personalize it. Don’t use the standard default invite request
Prominently display your contact information so you make it easy for people to contact you
Endorse people you know for their skills with no expectation of reciprocation
Promote your LinkedIn profile. Include it on your card, place it in your email signature and on your website/blog
Tweet your LinkedIn updates to Twitter.
Include links to your blog and website in your LinkedIn profile. This will help you build credibility by displaying your full online presence
Publish on LinkedIn’s publishing platform. This will increase your visibility and credibility and accelerates organic views and connections
Take the three addictive elements of photography, mobile and social and mix them together in one “App”. Then make it so easy to use that a frog with fingers could use it. Set it free and watch the creativity explode.
That is Instagram.
The social web is providing us with free publishing tools that allow us to create tempting 140 character text headlines and then micro blog on Twitter, record and upload an online video to YouTube and watch it go viral. Snap a photo on your smartphone that uploads to Instagram without thinking and it is visible on the web in seconds from Siberia to Oman.
We are all now publishers and creators of content. No longer waiting for the photo shop to develop the film. Now you can now shoot and publish online to the social network of your choice in less than 60 seconds.
That is why Kodak is disappearing.
Working out how to use that technology and tool to communicate and spread your brand message that engages and connects with prospects and customers is the creative bit.
Increasing your instagram followers
Now the same principles that you apply to Twitter, Facebook and Linkedin apply to Instagram.
Engagement with your audience
Apply the law of reciprocation
Great images (content)
But what are some ways to increase your Instagram followers that we haven’t covered before. How do we build that important independent digital distribution on Instagram?
1. Use a tool
There is a great tool Instagram manangement tool called Iconosquare suggested by an Irish friend of mine (Ian Cleary of Razorsocial.com), for managing Instagram that will allow you to respond easily and quickly to comments and allow faster interaction.
This will create and accelerate the acquisition of more loyal followers.
2. Connect Facebook and Twitter
You have created the content on Instagram and make sure that you then connect your social networks to distribute your content. This drives the building of a loyal following.
The top two are Facebook and Twitter but there are also 6 other options.
3. Run contests outside of Instagram
One way is to use the Gleam app for doing this. It will allow you to create the contest for Instagram, increases engagement, build followers and capture insights on your users including influencers.