Social media sharing and subscribing buttons are often done badly and it leads to little or no sharing. On a social web that is a traffic disaster waiting to happen.
Why does this happen?
The designer wants it to look good. So they will place the social buttons in strange places with often obscure designs. It looks good but it doesn’t work.
People think that design is just about how it looks, but as stated by Steve (that Apple guy). “Design is not just about how it looks. It goes much deeper than that. It’s how it works“.
If your site visitors love the content and want to share it then don’t make it hard for them.
Make your digital brand social
It’s a common practice to divide marketing campaign into two channels – onsite and social media. The latest surveys reveal that more people are using social media accounts to experience the brand. The corporate website is no longer the center of the digital marketing universe anymore.
Customers use brand’s social accounts to gather info about new products or services, to follow the latest offers from the company. Brands in turn run social media accounts to establish brand awareness, provide important surveys, gather feedback and increase audience.
However, it’s a two-way street where each channel serves to support and enhance the other.
Here are seven questions you need to ask when adding social media buttons.
1. What social networks?
First, you should decide which social media networks relate to your website. Carefully examine your existing social media accounts and separate the ones that are the most vital for you.
It’s not necessary to use all social networks.
It is much better to create and promote a few social accounts that will offer the latest news from your brand often rather than have multiple accounts where you only post once a year.
2. What type of social media buttons?
You should choose carefully what are the most important social media buttons that need to appear on your website. There are a few kinds of social buttons that could be integrated to the website.
You should definitely have buttons or widgets that allow your users to follow your social media account. But don’t mess up a button and a widget.
Social media button that’s connected to the website will only draw your user to your Facebook or Twitter account while social media widget allows to “follow” your page right from the website, without leaving it. If you create your site with a website builder like MotoCMS.com, Webflow.com or Moonfruit.com it’s easy to add such widgets to your site as well.
Next are “Like” and “Share” buttons for separate pages. It’s especially helpful if you run a blog on your website and offer your readers to share the useful info to their social accounts. It can also be helpful for online stores that allow users sharing the products to social media.
3. Should I have use custom or standard buttons?
It’s a real dilemma today when there are many cool social button designs.
But there a few pros and cons on using custom social media buttons over standard ones.
Pros: Custom buttons are easier to introduce to the website design. Actually, you can ask your web designer to draw you absolutely unique buttons that will appear only on your website and perfectly match its style and look;
Cons: Custom social media buttons can become “invisible” for ordinary users. Most people are used to a certain icons of social media. And sometimes attempts to create a unique “Like”, “Tweet” or “Share” icon can lead to people won’t understand that it’s a social button they see.
This is the sharing buttons on a website that will do your head in. Don’t make it this hard!
Being this smart is sometimes very dumb.
The answer should be easy: Use standard buttons that work!
4. Where should I place the social media buttons?
Your social buttons should be visible on your site. This means you have to double-check their place on a page as well as their size, color and message. It’s a common practice to place social buttons on top of the page, in a footer or in a sidebar. Consider putting those buttons on a “Contacts” page.
It’s good if your social buttons are fixed in the footer or on the top, and display on every page. This makes them more prominent. Here is how Dimospizza.com places its social buttons.
It’s also wise to arrange social sharing buttons “above the fold” to prevent users from long scrolling.
In most cases blogs have their social sharing buttons placed in the beginning of the post or arranged next to it in a form of a special “social sharing bar”. In case you post long articles, it may be wise to also put social sharing buttons below the post to encourage people sharing after they read the text.
Make sure the buttons are large enough and prominent on the website. But it doesn’t mean you should add huge buttons just to make them visible. The misconception about the social buttons sizes comes out of their similarity to call-to-action buttons.
Calls-to-action draw more attention if they are large and bright. In social media buttons it’s more important to find the right balance between the size of the button and its place.
5. Is it worth displaying my social feed?
It’s a cool practice to showcase your social media news feed on your website. It allows your customers to get the latest news and info on your company. It’s especially helpful for stores and other business that have regular updates of products or services. This feed also allows informing your website visitors about upcoming events, discounts and sales.
You can use content of your social media posts for your website. E.g. Instagram photos can be used to illustrate company’s news, products and services, present the team to customers. Videos from your company’s YouTube channel can also be posted to the website.
6. Is a social media log-in worth contemplating?
Allowing social logging is beneficial for the website and increases its UX.
It saves people time on typing in email address, verifying account and later sign-up is also performed in mere seconds. The new user doesn’t need to remember another login and password. Social login makes sure users’ mail won’t be filled with spammy letters and the same is for you, because social media accounts are run mostly by real people.
7. How should I use analytics to measure my social media pulse?
Use Google analytics to track your social media pulse. You can see how many people join you in social networks, use your social buttons and see the overall trend in sharing your content. If you notice that such activity is too low and only a few people like and share your content, maybe it’s time to rethink your social media strategy. Or it means you just have your social buttons in a wrong place. In any case, you will know it’s time to change something.
There are also various analytic tools inside social media and additional software you can use for tracking users’ activity on your accounts and watch latest social media trends. Always compare your website and social analytics, and you will know where you need to improve and what goals you can achieve.
Guest Author: Julia Blake is an experienced writer of many articles related to web design and development, usability, trends, inspiration, etc. She likes learning and sharing her knowledge with others. Follow her on Twitter.
A digital marketer is like a conductor. Many players, a lot of shiny noisy instruments and a big audience.
It means understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates.
It raises questions. How different should my Facebook post be to my Twitter or Instagram tactics. What priority should I put on email marketing? How does my content marketing help build my search engine optimization?
But first let’s take a closer look at what are some of the challenges facing digital marketing executives and professionals and the skills they need to master and understand.
The high velocity of digital change
One big challenge is keeping up with the high velocity of change.
One fast moving target is Facebook. How much budget should I apply to Facebook advertising since free organic Facebook reach plummeted? The options within Facebook advertising are also in constant flux and just getting your head and mind space around that ecosystem requires a Facebook specialist on the team or an external partner.
Mobile marketing has gone from an afterthought to a must do, as people use their phones to interact with brands and publishers in the aftermath of mass media dominance. Mobile advertising, social and real time global engagement tactics need to be included.
So what are the skills a digital marketing manager needs to succeed on this fast evolving web?
1. Data analysis
The term “big data” is tossed around like confetti and vodka glasses at a Russian wedding.
But it is not about big data but what you “do” with the data. That is the work of the analyst. The analytical scientist is invading the art of marketing, with access to technology tools and platforms.
It makes many digital marketers eyes glaze over, break into a sweat and start shaking and weeping uncontrollably. It requires a new breed of team member, a numbers man (the data analyst). The digital disruption has happened so fast that they are a rare breed and hard to find. But that is what the new marketing paradigm requires.
The days of marketing being left to the “Marketing Madmen” of Wall Street are over. The creative marketer needs a new partner.
One example of the need and power of good data analysis is with Teradata’s tools that have been applied by the International airline Qantas to it’s Loyalty program.
10 million members
$1.3 billion in revenue
$800 million in awards every year
By analyzing data well and optimizing through the insights gained they have been able to increase profitability significantly to $300 million a year.
2. Paid social media advertising
What social media promised when it started to be used, as a marketing tool was free global earned reach. Then Facebook changed the game. The Facebook “likes’ gold rush was over. Now it’s time to pay the Piper who has collected your data and now wants to sell it back to you.
To put some perspective on how that looks it is predicted that by 2016 there will be $25 billion spent on social advertising in 2016, with Facebook earning the majority of that pie.
But despite early cynicism, Facebook advertising done well can be very effective. So what are some of the topics and skills you will need to start to get a grip on?
How to use Facebook’s analytics tool “Facebook Insights”
Use “Power Editor” well
What can be done with “Look a like” audiences
The granular targeting of “Custom audiences”
What is oCPM bidding and how to do it well
How to experiment and test creative images
And that is just the tip of the iceberg.
3. Email marketing
Email was simple in the past and now it is about niche targeting, analyzing bounce, open rates and conversions. It’s power as a marketing tool is often underestimated.
Even the big end of town hasn’t been doing it well. A recent report released by the New York Times, revealed that despite it having over 6 million emails in their database they didn’t even have a proper email marketing platform. The email list had to be manually pulled from their other systems.
Social is great for brand awareness but your most loyal and committed prospects, customers and advocates will want to keep in close touch via email. Many top performing marketing campaigns and sales results happen from your email list.
4. Search engine marketing
There are two parts to the equation here.
Optimizing your content, website and blog for organic earned search.
Paying for clicks using Google’s AdWords. Paid search engine marketing sometimes called “SEM”
Building earned authority to rank high on search engines takes time and it is no quick fix. But don’t neglect doing this as it end up driving the majority of your traffic over time. It will take years of content creation and constant tactical activity.
5. Develop skills with technology tools and platforms
The marketer’s job in the past was often about managing the advertising agency. But now they need to understand technology. What do some of these look like?
There are a vast arrange of free tools. Some of these include:
Many of these offer premium versions that add other features and functions.
These include digital marketing, email marketing and specialist social media marketing platforms that allow you to scale your marketing efforts.
There are hundreds of platforms but here are a few.
6. Social media marketing
Social media marketing is many moving parts.
It is complex and you need to understand the various social networks and social media marketing tools that allow you to leverage your efforts including automation.
Questions need to be asked such as which ones are you going to focus on? Then there is the range of tactics to achieve the right goals. Then you need to design the creative and the content for those.
7. Content marketing
Content is the foundation for all marketing. You need images, blog posts, infographics, free ebooks and the list goes on.
Content marketing’s benefits when done well are increased engagement, improved SEO and leads and sales.
8. Mobile marketing
The mobile explosion and the rise of smart phones has caught many marketers unprepared. Many brands have a website that is not mobile ready and have no apps that make it easy for customers to engage with you while out and about.
This marketing skill needs to be learnt fast!
9. Viral marketing
Getting content to move fast is something that the likes of Buzzfeeed, Upworthy and ViralNova have taken to a new level. It doesn’t mean that you should focus on it but getting the occasional Video, blog post or image to go viral is worth it just from a brand awareness perspective.
You should look at how those publishers do it and weave some of those tactics into your marketing campaigns.
10. Visual marketing
Most marketers know that you can get increased engagement and sharing if you use visuals. This is well understood on Facebook and a range of studies shows that up to 100% more engagement is driven by a visual post over text.
But this is not just a tactic that works on Facebook. With Twitter allowing visual in the stream the use of images is very effective. I did a little test on my Twitter stream and these were the results when I used visuals.
Impressions: The percentage increase in “impressions” of a tweet with an image over a tweet without is a substantial 197%.
Engagement: The increased percentage for “engagement” of a tweet with an image over a tweet without one is a staggering 581%
Engagement rate: Increased percentage for “engagement rate” of a tweet with image over a tweet without one is a significant 111%.
The visual marketing skill is worth mastering.
Want to be an awesome digital marketer?
Join me at the ONE: Teradata Marketing Festival to help you discover and learn the skills to continue to develop into the best digital marketing professional that you want to be.
So what marketing skills do you need to work on?
Disclosure: I’ve partnered with Teradata for this post in support of the ONE: Teradata Marketing Festival. As always, all thoughts and opinions are my own.
When it comes to visual content, your customers expect something very different compared to just a few years ago. It is now supercharged by mobiles and visual social media networks.
It used to be OK to have a static website gallery, post text to your social channels, and use corporate photos and videos online. Now, readers depend on visuals to figure out whether your content is worth their time.
Expectations of consumers have changed too. They no longer have time to click through to an image or link to see what your content is about. They make split-second decisions based on the visual content provided.
So whether your content is being consumed within social channels or on your website, visual content remains a powerful tool – but only if done correctly.
Below are 10 new rules of visual content marketing. Break them and you risk losing your customers.
1. The law of the recent
When we go online, most of the content we consume is from today, or at best yesterday.
Content from last week is practically unreachable unless you’re looking for something specific. And content from last year has become history so ancient, it might as well be obsolete.
Skeptical? Test it.
Go to your favourite social network. Open it up and take a look at your home feed. Can you find a post from last week in the first 25 updates?
Notice something else? The only way you can tell how recent a post is, is by the time stamp on them. Posts from today will either have the time they were published visible or tell you how long ago the post was made. E.g. an hour ago, five hours ago, yesterday.
In order for your content to be relevant, it has to be recent. The best way to do that is by time stamping your content or featuring topical events.
Honda has created a social hub on their website where they curate and display recent customer content.
2. The law of authenticity
People are more likely to trust a referral from a friend or relative than a company.
In fact, research has shown Millennials are even more likely to trust a complete stranger than a company. It’s why user-generated content is considered far more compelling than any content a brand produces.
Photos and videos from your customers tell the real story of your brand and are far more effective.
NZone is an extreme sport (skydiving) company. Customers who share personal pictures of their experience increase authenticity and can instil trust for anyone considering making a purchase.
3. The law of credibility
The law of credibility states that your customers must be willing to stand by your brand by publicly aligning themselves with it.
In layman terms, if your customers are posting images and sharing their experiences, they should be linking back to you or tagging you in their social media updates.
Think about it. What would you trust more? An image or video shared by a company showing how happy and satisfied their clients are? Or the same thing shared by one of their customers?
Dole is an international brand which markets and distributes fruit including pineapples, bananas and paw paws. They often get their customers to share content from events or at home consuming the product.
4. The law of relevance
Visual content needs to be presented in context. It has to be relevant, informative and well organized.
So if you’re selling a product online, you need to provide corresponding visual content for it. Make sure you place relevant content in the right place.
For example if you are selling particular line of clothing not only do you need to place photos of that on the right web pages, you also need to place the correct user-generated photos on the right webpage, which in this case may involve your customers with those clothes in a real life situation.
Superette is an on-line retailer. They take care of this law by linking customer photos to their products.
5. The law of the caption
A picture may be worth a thousand words but a caption or headline can often bring it further to life.
There’s no denying that we process visual content faster than text-based content. But a simple caption is often required to tell a visual story more effectively.
A caption also helps you communicate your brand’s identity. For example if your brand focuses on making things easy and fun for your customers, then the caption can be humorous.
The Press, a daily newspaper, ran a photo competition and asked their readers to submit their best backyard cricket photos for a World Cup promotion. One user submitted the image below with a caption that made a photo infinitely more interesting.
Your customers expect to be able to interact with your visual content – whether it’s on your social channels or on your website.
Make it easy for them by providing them opportunities to comment on your content, share them easily on their preferred social networks, and even email the content to their friends if they want to.
The law of social doesn’t end here though. Your customers also expect you to acknowledge their efforts. If they’ve left a comment, reply to it. If they’ve shared on social media, thank them for it. Find a way to make it worth their while and they’ll continue giving your visual content the same attention.
Interislander – a ferry service ran a photo contest that asked their customers to share their favourite Interislander memory on their website or Instagram and tag them.
Needless to say, the competition was a huge hit!
7. The law of personality
For too long brands have been bland and boring. Think stock photos.
Thankfully, the recent developments in visual content make it easy to bring a brand to life.
The right visuals, including photos, videos, infographics, and e-books can add depth to your brand story and reinforce your culture.
One of the easiest ways to do so is to give your customers a “behind the scenes” look. Show them what goes into making or marketing your brand, post pictures from office events, maybe even how you brainstorm.
The more your customers know about the culture of your company, the more your brand’s personality will shine through.
The Queensland Opera does this brilliantly. From pictures of their costume designs, rehearsals, and makeup – they keep their fans and followers engaged.
8. The law of consistency
Apart from engaging customers, the role of visual content is to reinforce your brand. For that to happen, your content needs to have consistency.
This isn’t strictly a new law, but it’s worth reinforcing. We’re not referring to publishing visual content consistently. It’s more about elements in your visuals that tell your target market that the visual is from your company – even if you’re not linked or tagged in it.
You can do this by using the same:
Fonts and colours as your website
Images in your company’s social media accounts and profile page headers
Design element like a background, banner, or logo.
Customers should be able to recognize the content is from your brand at a glance.
All Blacks, New Zealand’s national rugby team, have their photos naturally branded. Whether their visuals are from their own team or from fans, they all include the All Blacks in one form or another.
9. The law of resilience
Content never sleeps and neither does your online presence.
Visual content is not a campaign that ends in a few days or weeks. It’s not a one-off thing. It’s an on-going strategy.
Make creating, publishing, and maintaining visual content a key part of your marketing strategy.
Jucy, one of tourism’s top content marketers, has created an on-going visual content, much of which is from their customers.
10. The law of quality
With cell phone cameras getting better and better by the day, customers have learned to take great photos and videos themselves.
And with the numerous filters available through Instagram and others, it’s possible to source high quality content from your customers
The good news is, you can use that content and combine it with your own in-house efforts to help with your marketing activities.
Dilmah, a renowned tea company, encourages its tea drinkers to share their best photos with them for a chance to win awesome prizes like a 10-day trip to New Zealand and Sri Lanka.
Visual content – a vital part of your content marketing strategy.
There’s no denying it. Visual content is a vital part of any marketing strategy.
The days of the old website photo gallery are far behind us. When done right, visual content can drive traffic to your site, increase page views, lower bounce rate, and convert website traffic into sales.
Use these new laws of visual content to up your marketing game and grow your business. Ignore them and you risk becoming obsolete.
How do your current visuals compare against these new laws? Are they giving you the results you want? Or are you struggling to create visuals that would interest your customers?
Blogging has moved from the tech geeks domain to “new media”. It is now cool and can be very lucrative. Before we dive in here are some interesting facts about some blogs that make serious money.
1. Pay per click advertising
Pay-Per-Click ads, also known as Cost Per Click or CPC, is one of the most common models of internet advertising. It simply means an advertiser will pay you once someone clicks on their ad.
Infolinks is one of the best ways to implement in-text advertising on your blog. It offers publishers a 70% revenue share and follows a PPC (pay-per-click) model. In-text ads are double-underlined words on a page that show up as ads when clicked.
Infolinks also offers other options such as insearch ads, intag ads and inframe ads. They pay you via Paypal, Wire Transfer, ACH, Payoneer, eCheck or Western Union once you reach the initial limit of $50 for Paypal or eCheck or $100 for Wire Transfer and WU, so it depends on the mode of payment you’ve chosen.
Media.net is another big alternative to Adsense and is powered by the Yahoo Bing Network. The ads featured are contextual focusing on relevant keywords and that takes some time before they are optimized for your site. As you keep using this network, soon the algorithm will determine the best keywords for your audience based on the clicks.
As opposed to Adsense, Media.net assigns a dedicated Account rep who can also suggest you ways to making more revenues from your ads. The money transfer options are wire transfer or Paypal. Minimum threshold for payouts is $100.
Chitika is another alternative that only serves contextual ads and offers a CPC program. You can customize your ads and use them along with, if not instead of, Google Adsense with no problems.
The best thing? They have a small minimum threshold of $10 if getting paid via Paypal. If you’re opting to get paid via check, the threshold is $50.
2. Sell ads on your blog
If you’re already getting a decent traffic, you may want to take things in your control and sell direct ads on your website. All you need is an “Advertise with us” page on your blog listing out the different formats of ads available and how much it costs per month. Make sure to mention your Alexa rank, Google PageRank, and other traffic stats for buyers to know.
But if you want to save yourself the hassle of selling, you can use the following third-party alternatives to sell ads on your blog:
BuySellAds is an online ad-marketplace where you can list your ads for others to buy. They don’t accept low traffic blogs so if you’re just starting out, you may want to wait for at least a few months before you start generating good traffic.
BuySellAds gives 75% of the total earnings to its publishers, which is pretty decent. There is no minimum threshold for payouts and you can remove money two times every month to your Paypal.
BlogAds works in a similar manner as BuySellAds. They keep 30% of all ad sales as their commission. If you refer new users, you can earn a cool 15% of the earnings also.
If you’re receiving money via Paypal, you need to have minimum funds of $75 and for Check or Wire Transfer, it’s $750.
3. Sell text links on your blog
If you get good organic traffic on your blog, you can try text-link ads where you link a piece of text on your site to another page on a different site.
Before you try these, make sure you use the Nofollow tag to combat any possible Google penalty.
LinkWorth is a popular text-link network where you’ll also find options to use rotating text ads, paid reviews etc.
Minimum threshold for payouts is $25 if you’re using Paypal, and $100 for Check, Wire Transfer and EFT.
4. “Cost per Click” ad networks
So far we’ve been looking at mostly CPC (Cost Per Click) model for ads. CPC means the advertiser pays you when someone clicks through their ads. An alternative to this is CPM (Cost per Thousand) where you are paid for every 1,000 ad impressions served.
With CPC, your income can vary hugely but that isn’t the case with CPM. If your CPM network sets your CPM at, let’s say, $5 per 100,000 impressions then you will make $500 in total when that number is reached.
PulsePoint is a popular CPM network where you can set your own CPM prices. In order to be accepted in their network your site needs to have good amount of original content. They mostly sell to a US-based traffic. When setting the price, set a higher price than you make on your backup (example Adsense). If they can’t beat that price, your backup is displayed.
You receive your earnings every 45 days via EFT, Paypal or check.
Granted, many advertisers and bloggers dislike popup ads but it’s still an option. You can display these ads as pop-ups or pop-unders
PopAds offers pop-under ads and works quite well with an English-speaking traffic. You set your own price and the popunder frequency for each visitor.
You can get paid via AlertPay, Paypal, and Wire Transfer, and you can withdraw payments any time. They also run a referral program at 10% of the earnings.
6. Paid reviews
You can make some good money by publishing reviews on various products and services that you trust. The best thing about this arrangement is you command a price per review. I’ve seen websites asking anywhere from $150 to $500 for reviews. Of course it depends on your rank and incoming traffic as well as your niche.
SponsoredReviews allows advertisers to build backlinks and bloggers to make money. It connects bloggers with Search Engine Optimizers, Marketers and Advertisers who want to build traffic.
You can offer writing paid posts on your blog to their network of hundreds of advertisers. Set your own price per piece. And you’re not expected to write positive reviews only – honest and in-depth posts are welcome.
Payments are made bi-weekly via Paypal.
PayU2Blog is another alternative for getting paid to write blog posts on your site. Not all blogs are taken in, so you may want to sign up and wait before you know.
PayU2Blog works a little differently in that they assign you a blog post topic in areas such as real estate, health, retail, etc. You don’t have to write glorious reviews or endorse anything if you don’t believe in a product or service.Personal experience, honest opinions are encouraged.
You get paid via Paypal every two weeks.
Over to you
There you go. Some of these are ad networks while others are sponsored posts and reviews that don’t use ads at all.
There are still other ways to make money, such as using affiliate networks such as Amazon Associates, so your options are wide open.
The secret is to continuously “diversify” your income streams. And the best part? Most of these options can still be used along with Google Adsense. Which ones are your favorites?
People had to give me their email address in order to learn what was the subject of my email to Rand.
Guess how many of my readers subscribed this way?
8% – not too shabby for such a simple trick.
But this was actually a somewhat creative use of content upgrades, which cannot be applied to every article you write.
So let me share with you a few types of content upgrades that you can easily replicate on your own blog:
1. A PDF version of your article
Not my personal favourite, but some folks say it works well enough to use it.
Here are a few reasons why people might want the PDF version of your article:
To print it
To read it later on their iPad
To save it on their hard drive for future reference
But the best part is that creating a PDF version of your article won’t take more than 5 minutes of your time.
Just copy and paste the article into Google Doc and go to “File” > “Download as” > “PDF”.
2. A checklist version of your article
This will require a little more effort, but in my opinion a checklist with a brief recap of your article is a much more enticing content upgrade than the PDF version.
People love reading long detailed articles of 3000+ words, but once they need to recall a few important things that they’ve learned from such article it’s a pain to find them.
So if you offer a brief checklist with the most important takeaways from your long and detailed article many people will be happy to grab it.
You can use Google Docs to create a short checklist and save it as PDF. But if you want to look more professional – I’d suggest hiring a freelancer at Odesk, and have him design a checklist that will look like this:
If you offer your readers a choice between reading an article and watching a video on the same topic I can guarantee that the vast majority of them will pick the latter.
So hit the video record button on your phone and talk for couple minutes about the same things that you share in your article. But make sure to go a little bit deeper and give a few extra examples.
Put that video into your article as a content upgrade and see how many of your readers will go for it.
Here are a few more ideas of using videos as your content upgrades:
Screencast – many people will appreciate it if you show them how you do the things that you’re talking about in your article. You can easily record screencasts with software like Camtasia or ScreenFlow;
Q&A – once you’ve finished writing your article I’m sure you can easily guess at least five different questions that people might ask after reading it. You can record a quick video of yourself answering all these questions and put that video as bonus content that people will have to opt for;
Interview – instead of making your interview recording publicly available, share just a few takeaways from it. This will tease your readers and motivate them to get the actual interview.
4. Templates / Scripts / Resources
Whenever you teach people something many of them would love to go deeper with you. And you end up getting a lot of questions like these:
“Can you show me the exact email that you sent him?”
“Can you give me the contacts of the guy, who designed this for you?”
“Can you share your list of social media tools?”
All these things could be perfect content upgrades.
Just go through your article and see if you can provide any additional information that can help your readers. Pack it and pitch it as a content upgrade for this article.
Ok. I’m sure you’re already excited about this new strategy and you want to try it on your blog.
Let’s talk the technical side of things.
(By the way. I could easily make this last part of the article my content upgrade and I’m sure most of you guys would immediately grab it)
How to setup content upgrades on your blog
Many pro bloggers use a premium service called LeadPages to create content upgrades within their articles.
But this thing costs $25 per month and many people just don’t have enough budget for that.
So I’m going to show you a free option, which is obviously a lot less powerful but still works like a charm.
Disclosure: I am the creator of that plugin and in case you have any questions about it, feel free to reach out.
Back to you
What do you think about this awesome new strategy? Are you keen to try it in your articles?
I know it takes a lot more effort than a simple sitewide popup, but I assure you that your you won’t regret spending your time on it!
Look forward to hearing your thoughts about this strategy in the comments section below.
Guest Author: Tim Soulo is a former professional DJ, who quit his career to study Content Marketing and principles of virality on Social Media. Check his Guide To Strategic Writing if you want to get more traffic and sales from your articles.