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20 Captivating Content Marketing Facts in 2014

20 Captivating Content Marketing Facts in 2014

Content marketing has flipped the traditional marketing models from the push paradigm to pull. It’s about the law of attraction. It’s also inbound marketing (that has been with us for over half a decade) by a different name.

It is an art and a science that rewards creative content creators. It’s images,text, videos and podcasts.

The craft of content marketing is also many moving parts. It includes the disciplines of search engine marketing, email marketing and social media. You need to understand that making it work is about earned and paid marketing tactics that need to run in parallel if you want to be visible online.

Is the social web the death of good writing?

The social web has been seen by some as the facilitator of the death of intelligent writing as cat videos and selfies seem to dominate popular opinion and media consciousness.

My journey around the web has me convinced me otherwise.

The evolving digital world as we know it is allowing writers we didn’t know existed to become visible and reveal their genius. It is providing a platform for writers to grow their skills and also receive feedback that makes them better artists. Attention on the web is more about learning and feedback than narcissism.

Content creation can involve bland blog posts and content that puts you to sleep. But there is much to be read that delights, surprises and entertains.

Content marketing facts in 2014

Here are some of the stats that is the moving feast of facts that is content marketing.

  1. $135 billion will be spent on new digital marketing collateral (content) in 2014
  2. 78% of CMO’s think custom content is the future of marketing
  3. Internet advertising will make up 25% of the entire ad spend by 2015
  4. Social media marketing budgets will double over the next 5 years
  5. Email with social sharing buttons increase click through rates by 158%
  6. Nearly 50% of companies have content marketing strategies
  7. 33% of traffic from Google’s organic search engine results go to the first item listed
  8. 67% of B2B content marketers consider event marketing essential
  9. 73% of reporters think press releases should contain images
  10. 72% of “Pay per Click” marketers plan to increase their budget in 2014
  11. 52% of all marketers have found a customer via Facebook in 2013
  12. B2B companies that blog generate 67% more leads
  13. 43% of all marketers found a customer via LinkedIn
  14. 55% of marketers worldwide increased  digital marketing budgets in 2013
  15. Customer testimonials have the highest effectiveness for content marketers at 89%
  16. Videos on landing pages increase conversions by 86%
  17. 65% of your audience are visual learners
  18. Marketers will use dynamic content to deliver highly personalized experiences to the right audiences at the right time
  19. Inbound marketing delivers 54% more leads than traditional outbound marketing
  20. Visual data is processed 60,000 times faster by the brain than text.

 20 Captivating Content Marketing Facts and Figures in 2014

Infographic source: WebDAM 

What about you?

What facts surprised you? Are there any stats that you have heard of that need to be added?

Look forward to your feedback and insights in the comments below.

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  • These are interesting facts Jeff. 135 billion dollars? That’s crazy!

  • Hi Jeff,

    Thanks for this encouraging read. I’m an independent content creator and sometimes not knowing where the industry is going can be intimidating. I think today’s internet users make marketers to be on spins and needles. They like their content fresh from the oven bake and they want it fast. And 65% of my audience are visual learners? Interesting!

  • Networking & events

    B2B companies that blog generate 67% more leads: That’s amazing!

  • Cool, Mind-Blowing Facts! Thanks for Sharing 🙂

  • Joy

    Thanks for this informative article. Just finished reading a blog http://inbound.weareneesh.com/neeshblog and i found both helpful in my inbound marketing study.

  • “allowing writers we didn’t know existed to become visible and reveal their genius”. Completely agree. Great post.

  • Fascinating facts – “78% of CMOs think custom content is the future of marketing.” Wow!

  • Create the best content you can and build the biggest distribution network (social and email) that time, passion and resources allow and persist!

    • Herb Silverman

      The cornucopia of ideas; I appreciate your input!

      • Jon

        Jeff is right about creating good content. However, start small would be my advice. If you are struggling to work out what to write about then ask your potential customers what their issues are, if you don’t know any just google customer xxxx top issues and then write about those and how. People want advice and help, you can be that person but only if you listen to what they say and answer their issue or pain.

        Also it is important to have clear objectives.
        What are you actually trying to achieve – sales / thought leadership / other? make it measurable.

  • Medium size companies are eagerly looking for the consultants who can, at initial stage helps in optimizing the budgets. No doubt online marketing mix channels yields ROI but for most of the B2C companies there exists the struggle to lower down the CPAs.

  • Jon

    These are very compelling facts. I noticed that they are all about what organisations are doing not what customers want. It is best to talk to your target market in the media or vehicle that they want not the one that is seen as the next big thing. All segments are different and so a good mix and strategy is key. For example you don’t get 67% more leads by having a blog.

    Understanding and addressing your audience in a personalised way and actually listening to them helps create those companies. Plus of course a kick ass product/service/solution.

    Just my thoughts