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10 Creative Ways to Market on Pinterest

Marketing used to be simple.10 Creative Ways to Market on Pinterest

You placed an advertisement in a magazine, the yellow pages or the local newspaper and people picked up the phone and called you or dropped into your place of business.

Now you have dozens of marketing channels you can use and the media is not just print, television and telemarketing.

The age of multimedia and multiple social networks is providing many choices and options.

Now, having freedom of choice is good but sifting through the options today for the average business owner is a marketing minefield.

Should it be email marketing, a Facebook campaign or a paid online campaign using Google Adwords.

Is investing in optimizing my website for search engines the right thing to do?

The digital economy is a challenge for all business owners who want to be noticed and remembered by their prospects and customers.

It’s a Crowded Web

The web is a very crowded place and with 550 million plus websites on the planet today you need to be innovative and do things a little differently to obtain that valuable attention.

Pinterest is a fast emerging visually oriented social network that provides a platform that can bring out the creative marketer.

Online stores are discovering that it is even driving more sales than Facebook, which I covered in a recent blog article about Boticca a boutique eCommerce company.

Retail, Fashion and other B2C (Business to Consumer) business are often touted as the environments for creative marketing spirits to soar.

Creativity though is not limited to the fashionistas, designers and B2C marketers .

So how does a B2B business get creative on Pinterest?

Here are some ideas that almost any business, including B2B and B2C can apply.

10 Creative Ideas to Market on Pinterest

Here are some simple but easily applied ideas to get your creative neurons pumping .

1. Pin your Videos

You’re maybe a company that has machinery or products that uses online videos to market your products and services. It could even be a “How To” educational video.

Typically companies are now starting to upload all their videos to YouTube as a matter of course as well as having them on their website.

These videos in the past could only be pinned directly from YouTube to Pinterest.

Pinterest has just announced that it  now provides the facility to pin a Vimeo video.

pinterest video board

2. Create a “Behind the Scenes” Board

Hubspot personalize their company by revealing behind the scenes activities at Hubspot.

Employees can and will generally share on their boards, photos of themselves and friends (most people like getting noticed in this attention economy).

This tactic further spreads the sharing of the Hubspot brand online.

Nothing like a bit of employee sourced marketing leverage!

Behind the Scenes Board at Hubspot on Pinterest

3. Implement an “Events” Pinboard

If you run an event for your business whether it is annual, regular or a “one off” then create a board to highlight attendees and speakers and so therefore crowd source your marketing.

The attendees I guarantee you will will repin and share their photos (as long as you let them know with a follow up email after the event or a “Tweet” linking to the site)

This in turn promotes your events and adds to the virality of your content and brand.

4. Highlight Other Businesses on Pinterest

Behance is a network that promotes its members creative talents. It uses Pinterest to showcase their work.

This approach assists Behance and it also markets it members.

Behance Pinterest Marketing

5. Create a Book Cover Pinterest Board

Many savvy marketers have discovered the power of an ebook whether you are selling to the B2C or B2B market categories.

Don’t forget to upload images of the front page of your eBook (or book) to Pinterest.

Pins could also be linked to the Amazon store by pinning from the Amazon Kindle page.

If you are promoting and allowing downloads to your eBook from your website or blog you could pin the image from that web page.

Here is an example of marketing eBooks on Pinterest from “Writing with Style

ebooks on Pinterest

6. Share Visuals from your Blog Posts

The images you use in your blog articles should be pinned to Pinterest. Compelling and engaging images will make people curious about the post content on Pinterest and makes it easy to click through to your article.

It is all about spreading the links.

Visuals from Blog articles

7. Tap into the Visual Viral Power of Infographics

Infographics are “hot” and almost any industry or business segment has infographics that have been created.

In certain industries, especially technical and data rich categories of business Infographics are very popular.

Its about taking images that are relevant and using them to your advantage. I currently have 97 Infographics pinned on Pinterest, which I have found to drive significant traffic and on some days it has nearly matched Facebook.

Infographics Pinterest

8. Create a Staff Board

Take photos of staff members and share their bio’s. Firstly it will highlight the skills and expertise of your team and also further humanize the business.

9. Highlight your Products and Services with Pinterest Boards

Any businesses or organisations that have products and services have images that they use to represent them. It could even include charts, graphs or icons.

Think about images that represent those products and publish them to Pinterest. A printing company could provide examples of each of its categories it provides as services and use images to link to landing pages for placing orders, inquiries or calls to action.

A web design company could put up its portfolio of web designs and logos.

Web design products and services on Pinterest

10. Create Slideshare Presentations Boards

Many B2B and professional services companies in the information industries have Powerpoint presentations that should be:

  1. Uploaded to Slideshare
  2. Included in a Blog article and embedded
  3. Promoted on Twitter, Facebook and LinkedIn
  4. Pinned to Pinterest

I do this as a a matter of habit and it places my content and links onto social networks where millions of people are searching daily using keywords.

To give you an idea of how powerful this is, my Slideshare presentations have been viewed nearly 120,000 times by making it easy for people to discover and share on the networks they use.

Give your business the best chance of being “discovered” on the web.

How About You?

How are you using Pinterest? Is it working for you?

Are you a B2C company or a B2B company.

Do you think Pinterest is a waste of time for a business that markets to other businesses

I look forward to hearing your stories.

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Jeffbullas's Blog


  • Great post Jeff!

    We @WiseStamp use our Pinterest to also feature some of our creative user’s signatures: 
    And even recruit new employees while sharing our fun moments in the office 
    You can check out our other boards as well (Buzz, product samples etc..)

    Btw – Using our Pinterest Email App you will be able to also promote your Pinterest profile out of the boundaries of the site – in every email you send! 

    • Thanks Tzvika for that insight into even more creative ways WiseStamp is using Pinterest!

  • I’m not a company per se, but as a content marketing specialist, I use Pinterest to save infographics about social media, SEO, PPC, content marketing, and others. I think it’s a great way to increase your knowledge base and become more aware of what’s happening in the industry. 

    It’s a huge time saver for me! I no longer have to spend time scouring the web for information, I can simply log on to my Pinterest board and cull information from it!

  • Isandkuhler

    I’m involved with so much social media to promote what I do (teach jewelry making) that my head is spinning. Some days its overwhelming, or distracting, or comforting. I’m on Facebook (wish they’d leave the format alone), Instagram (my favorite), Twitter (when I remember to), Pinterest (almost an addiction), Tumblr (love the visuals of it) and now I’m thinking about starting a blog on Word Press. What on earth do I have left to write/share??  🙂 Iris Sandkuhler

    • Thanks for dropping in and contributing to the conversation and I look forward to hearing about your blog :).

  • As usual, great article, Jeff! Everyday, it seems as though something new comes along that we must learn and implement or you fall behind. Have shared on our Echo and FB pages as even I didn’t know about all these ways to utilize Pinterest!

    • Thanks for the comment and glad you found it useful.
      I just checked my stats on a Article with an In Infographic and it had been pinned 300 times (more than Facebook likes).
      We are all still learning to use a very visual and social web. Just have to get creative!

  • Pinterest has become a very important referral tool in a short time. It is now the third biggest  right after Twitter and LinkedIn. Great post Jeff! 

  • Great tips! I use Pinterest to drive traffic and sales, but mainly for branding purposes.

    A few additional ways I do this:
    1. Testimonials or other way to build credibility with pictures of others endorsing my brand (but content is on my site also driving traffic):
    2. Opening up some of the boards for multiple users so the boards will show also on their profiles and they will contribute as experts on my boards. For example I have boards focused on several different places around the world (NYC, LA, Hamptons, Sweden, Italy etc.) and I have experts who I know are experts in lifestyle of a specific city/country.
    For example:
    This way my own content is mixed within “expert content” and instantly gets more credibility, and my brand looks bigger and more credible with multiple contributors.

    • Thanks Katija for those additional tips. I am sure that some people will want to implement those ideas on the their Pinterest accounts.

  • Thanks Matthew for your comment and contribution to the conversation. I will have to check your company’s site out.

  • These are great tips! Some of the first boards I created for the company I work for used many of these and the best boards results-wise have been those that showcase company culture. Another great one has been a board of other blogs related to what we blog about, because once those blogs/companies made Pinterest accounts, it created a relationship with them!

    I have also seen a lot of blogs pinning graphics with quotes from blog posts instead of the pictures used in the posts. I love that because it gives you a better sense of what the pin links to without having to read the pin’s description!

  • Thanks for sharing your story about Pinterest here. I am sure other people will want to try some of your tactics.

  • We’ve heard that Pinterest is beneficial for those who visually market their products and services (like home remodeling companies), but the pinning your videos tip seems good for almost any industry. Would you say anyone could use Pinterest for effective marketing?

  • I once read an article in which the guy claimed that using Pinterest drove server-blowing traffic to his website! I am not sure what he was talking about, but that definitely wasn’t the case when I tried out Pinterest myself. Traffic from Pinterest was not more than what I received from other sources. In fact, it performed really bad. I got barely any traffic from it. My other sources did well. 

    So I really think it’s all about what you are pinning, what readers have in mind at the moment they see your pin and what they are really seeking. For me, it didn’t really do much, so I gave it up. There’s already too much going on with Facebook, Twitter, Google Plus one, ughhh..!!!  The list is endless but I am going to stick to just these three of them!

    If you have any tips on how to succeed with marketing on Pinterest, please share.

    Thank you.

  • Awesome points Jeff!  I always enjoy your content.

    Have you seen both of my pinterest accounts?  Love to get your feedback and opinion on what I could do better. 🙂

    Darrin Caldwell

    • Thanks Darrin for your kind compliment. What are your Pinterest accounts URL’s?

  • Bob Weisenberg

    Great ideas, Jeff.  We’re using Pinterest to create what I’m calling an “on-line coffee table book” for our online magazine, because it’s “big, colorful, and fun to browse.  See  http://bit.ly/HMWbG9.

    Bob W. Associate Publisher
    elephant journal

  • Thanks for the heads up on this Luke.

  • Thanks for that insight into how you are using Pinterest. I am sure some readers will want to check out your boards

  • TheMerryBird Designs

    I’m not sure what NOT to do… lol It’s almost like my real focus is being scattered by all of the marketing online! I do appreciate your list though… keeps my head spinning… where she stops no one knows!

  • Nice, I could use this list.

  • Our company is loving Pinterest so far. One of our strategies has been to pin our products, which are pretty visually appealing, on our custom flash drives board, but also pin other types of cool personalized flash drives that we find so that we’re providing value (interesting images) and not selling too hard.

  • Susan Bachelder

    I love this post. You have provided great value. I have been avoiding pinterest for lack of confidence in the “how”. This is helpful, thank you 🙂

  • Social Babies

    Social Babies loves this article. Especially the opening line: “Marketing used to be simple.” As a company in the trenches with small business I can tell you mentioning the word Pinterest sends some business owners into a Exorcist-type head spin. It can be scary. I cannot stress how important it is to keep it simple. Crazy industry types like Jeff, Social babies and everyone else on this site understand how this Pinterest thing works for business. Problem is the business don’t know how it works.

    I just wrote a blog tonight about Pinterest. We have learned using real life analogies always paints a clearer picture. Read the blog: http://www.social-babies.com/social-media/Blog/Hey-Pinterest-You-Think-Your-Better-Than-Me.htm

    I am new to this site so please forgive me Jeff if posting our own blog is inappropriate. If you don’t give a crap then please give it a read. I would love your feedback.

  • DebbyBruck

    Wonderful top ten list. For those who are overwhelmed, select and focus on just one of these ideas; or apply the same suggestions on other social media.

  • tina

    how to target the mass market ?? any tips for that ??

  • disqus_qto6DgRX5A

    Very useful. Great seeing the potential for Integrating online activities and profiles.

  • your each and every post is informative, I liked ’em all thoroughly_thanks.