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10 Insights on How to Attract More Traffic with Distinctive Writing

Attract an Audience by Writing with Your Own Style

Attracting an audience and readers to your blog, website or your social media profile is more about retaining viewers than actually gaining new ones. Keeping the readers you already have is more effective than trying to get new people to read what you have written. If you write with your own style and voice, you will find that you gain a loyal readership and are also more likely to attract new people to your writing.

It’s about being memorable.

Here are some insights into how to attract more traffic to your blog by being distinctive with your writing.

1. A distinctive style may get you more repeat visitors

If you have a distinctive writing style that makes it easy to spot your writing compared to other peoples writing, then you are one-step closer to having more visitors and repeat visitors. Again, it is repeat visitors that matter. If you get enough regular traffic then at least a small part of your publicity budget may be cancelled because your regular viewers are spreading the good word about your writing.

2. Repeat visitors may write about you or tell others

It does not seem obvious or likely, but the fact is that regular viewers will write about your services and your writing on other websites and social media. Regular viewers will most likely write good things, and some new viewers may write bad things.

The point is that a distinctive style and working on developing some great writing attributes gets you more repeat viewers, and it is those people that write positive things about your writing. Those are the ones that spread the good word and help you get more visitors with what is essentially free advertising and publicity.

Reward your loyal and repeat viewers by giving them what they signed up for. It means not selling out by advising the products of other people with your posts, and it means not recommending things that you claim to like. If people keep visiting because they like your distinctive writing style, then keep giving them your style. Put your loyal viewers first because they are the true lifeblood of your blog, website or social media profile.

3. Repeat and loyal visitors will defend you

This happens when you gain a following and people start to visit your content on a regular basis. They become emotionally invested in what you write and the content you produce. They will start to defend you because of that, and you gain this repeat readership by having your own writing style and voice.

4. Repeat visitors are the lifeblood of any website or blog

The new visitors are not what power a business, website or blog; it is the people that come back again. They are the ones that make up the traffic numbers, which means you should concentrate less on getting new readers and concentrate more on keeping the ones that visit.

Your own style helps to keep people coming back because it separates you from all the other websites and blogs they have read.

5. Your own style makes you distinctive and memorable

Distinctive is memorable in most cases, and you can control if you are memorable for a good reason or a bad reason. Being distinctive will get more people to visit your content, and it also gives people a reason to recommend your content to others. It gives them something to focus on when they are recommending you to other people.

6. Generic and pop-centered content works

This is the point that few people understand, and it is that popular and generic text will attract more viewers than distinctive text and a great writing style, but fewer people will return the week after. Writing generic and pop-centered content is okay, but it is not going to keep people coming back the same way that writing with your own style will.

In the end, you have to work harder if you are pumping out generic content to please the masses, and there is more competition if you do not create your own style.

7. It is more fun to write with your own style

Adding your own flavor to your text and styling your writing your own way is more fun. It allows you to express yourself a little easier and you will often find that the content flows from you a lot more freely. Maybe it is because when you write in your own tailored style you are writing the way you think and talk, or maybe it is just because writing in your own style is simply easier and therefore more fun.

8. It’s not all about the social media response

The success of your new writing style should not be judged by your social media response. You may get no response at all, or you may get a bad response. Both of these circumstances may lead you to think that your style needs changing, but your social media response is not the key indicator in this area.

How much traffic you gain and how much you retain is a clear indicator of how successful your new writing style is. It will also take a few weeks for the results to become clear, as there are always anomalies when it comes to traffic tracking.

9. Commenters aren’t everything

If you get three thousand hits per week, do you get three thousand comments? Not in this life you don’t, what you get is a batch of comments from what amounts to 3-5% of you actual audience. Yet, when writers see their comments, they often react to them. They see that commenters have said things and they adapt their writing and their style according to the comments.

What they fail to realize is that the commenters do not speak for the silent majority–they speak for the outspoken minority. The comments you receive should not be used to judge the success of your writing style. Your traffic numbers and repeat traffic numbers are what you should use to measure your success.

10. Unimaginative is often tied with formulaic writing

Formulaic writing is not writing with style. It is the same generic tripe that was mentioned earlier in this article, and even though it can win you some traffic it will not keep them coming back every week, a distinctive writing style will keep them coming back.

About the author: Veronica May is a freelance writer, editor and blogger at Allcorrect blog. She also works with students to improve their writing skills.

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  • Hi Veronica,

    5 vibes so much with me. Being me, helps me stand out from the crowd and hones my writing voice. Super insight here.

    I love it when people read my guest posts and know instantly that I published them, before they see my name. Many of my buddies note this through comments on blogs or social networks.

    I’m hammering out my writing voice, become distinctive, because that’s the quickest way to make an impact as a blogger. People need you to be you, to grow to know, like and trust you. You can’t be shy, and you can’t be afraid to write if you want to find your voice.

    8 is a great point too. My fiancee Kelli runs a neat blog in her own right and she noted how her Facebook shares were dropping but her traffic count was rising, as was her subscriber base. She’s seen this as she’s honed her writing voice. Greater clarity, and more authenticity, brings more successful results.

    Thanks Veronica, I enjoyed this read.


  • Great post Veronica. You should have a distinctive writing style. People should read your voice and not the clone of someone else. That’s how you differentiate yourself from everyone talking about the same things.

  • Great stuff

  • Hi Veronica,

    Here at elokenz we cannot agree more. We really have the same opinion about repeat visitors : they are more likely to share your blog around, to buy your product, to comment.

    We developed a small set of tools to track your readers on social networks : if you use the authorsip tag we will list automatically your blog posts and start tracking mentions published about them on Twitter or Goolgle+. Like this you can engage with your readers, create a stronger relationship with them, and they will realize that they count for you. That’s a really important actionnable strategy for repeat visitors.

  • I’ve created several blogs over the years, some of which are still going. And what I’ve found is the ones that are the most distinctive and personal are the most fun to write. Ironically, these are the ones that have made very little or no money at all.

    I’ve also found that readers of those blogs are more loyal than the others. Some of them have kept returning and commenting for years now.

  • Great article, I completely agree. If you’re into blogging not only for making money with formula writing and scraped content, what sense does it make and what fun is it not to write with your own style and expression? Hopefully you are also right about being more effective, at least for the medium to long term. I think you are.

  • This article sounds really interesting. All points provided were really great. Thanks for it.

  • John Allred

    All very effective ways. I wouldn’t exacly say “Instant” but they sure do work after sometime.