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10 Strategic Ways to Optimize Your Pinterest Page – Infographic

In September this year, ComScore reported that Pinterest had penetrated the top 50 list of most visited sites in the USA. Not bad for a new social network that is barely 3 years old. The same study highlights Pinterest’s explosive growth, which now equates to over 25 million unique monthly users.10 Ways to Optimize a Pinterest Page

Given this fast-growing user base, Pinterest is a solid choice for attracting more traffic, leads and customers to your business. But if your new Pinterest business page is missing a few critical ingredients, then you could be going nowhere fast.

Did you know that the way you set up your page – the photo you use to promote your business, the description you add to the About section, the boards you create and where you actually place them on the page – can influence your Pinterest marketing efforts?

Your “About” Section Is Key

Let’s start by taking a look at the “About” section. This is the first thing casual browsers on Pinterest will see when they land on your page so it is essential that you use this opportunity wisely. Don’t leave it blank or waste this valuable space by being flippant or smart. Craft it carefully.

Tell people clearly and succinctly about the value you offer and how you can serve them in no more than 200 characters. Be sure to include your top SEO keywords because this section gets indexed by the search engines and is what will appear on Google when people search for you, your products or your services.

10 Ways to Optimize your Pinterest Page

Should I Use A Personal Photo or Logo?

When creating (or converting) a business page, Pinterest allows you to upload an image via the settings menu. Whatever you do, do not leave it set to the default red pin icon! At best this signifies a new user, but at worst a “bot” or spammer.

The first thing you need to decide is whether you are going to use your company logo or a personal photo. So what’s best? The truth is – it really depends.

On the whole, people tend to engage better with a brand when they know the face and name behind it. For service-based businesses, bloggers and personal brands in particular, a professional headshot of the founder can be a very powerful way of connecting with your audience.

In some instances though, a logo is better. It can help increase brand awareness, give a more corporate feel to your page as well as reassure pinners that they are engaging with the official brand.

Ultimately, your decision should boil down to how you want to be perceived by your audience.

Experiment with both and see what converts best for you. You may be surprised!

Why Is Board Placement So Important?

A revealing eye tracking study conducted for Mashable shows that unlike on Facebook, when people browse your Pinterest page their eyes move from the top down the middle of the page.

This means that the boards you place at the top and center of the page get seen by the greatest number of viewers.

10 Strategic Ways to Optimise your Pinterest Page

It is therefore critical that you place your best, most popular and relevant content in this precious Pinterest real estate i.e. the top two rows.

Many Focused Boards Work Best

Newcomers to Pinterest often make the mistake of quickly throwing together a few disparate boards with one or two pins on them. This gives your page a lack of cohesion and makes each board seem incomplete, which will not help you attract followers. In fact, it may damage your brand image.

A more effective approach is to build lots of focused boards that showcase the lifestyle around your brand. If you need some inspiration, think about your ideal customer and build boards that address their interests and frequently asked questions.

Pinterest Focused boards work best

As you grow your page, aim for at least 20-25 boards to give you several complete rows without any gaps and add a minimum of 8-10 pins to each board so they are worth following.

Make each board theme-specific and use a catchy title that clearly indicates what it’s about. By all means be creative but remember that by including some keywords in the board description you can enhance your searchability on Pinterest and get your content in front of more eyeballs.

Include Non-Industry Topics

Another tip is to add a few boards that focus on non-industry topics such as Food, Education, Cars, Home, Travel, all of which are popular niches on Pinterest. This will enable you to attract a broader audience and give people an insight into the other aspects of your personality and brand.

Remember also to take advantage of trending topics by creating special themed boards relating to these events or occasions and give them preference at the appropriate time of year by moving your boards around.

Setting up your Pinterest page in this manner will not only attract a surge of new followers but also help your pins go viral. Take a look at this infographic for more ideas on how to optimize your Pinterest account and capitalize on this hot new social network.

10 Ways To Optimize Your Pinterest Profile

The key takeaway I want to leave you with is to use Pinterest as it was intended: a form of visual storytelling that inspires others.

By curating content from other industry-related boards alongside sharing your own images and videos you will not only strengthen your relationship with your audience in the long term but transform your page into a destination that attracts followers and repins by the thousands.

What do you think?

How has Pinterest been working for your business? What tips would you add? Leave your questions and comments in the box below.

Guest Author: Tehmina is an entrepreneur, business strategist and Pinterest marketing expert. She is the creator of Creating Pinfluence, a step-by-step Pinterest training course for businesses.



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Jeffbullas's Blog


  • Thanks for the tips, just added my # to my keywords. I think being consistent on Pinterest is important too as well as social with others via comments. Since I’ve been doing more of that I’ve noticed a difference.

    • Thanks Lisa for joining the conversation! You’re absolutely right, consistency is key and regular pinning really does pay off in terms of engagement and traffic.

  • Craig Frazier

    Excellent post – extremely helpful info for businesses using Pinterest.

    • Thank you Craig, delighted you found the tips useful 🙂 Tehmina

  • Dear Jeff, I wish all of your Infographics were pinnable with your own social share plugin, especially if they re about Pinterest itself, like in this article…hit the Pin It button on the left

    • Thank you for pointing out the issue with the Pin It button. Jeff is looking into this.

  • Jeff, thank you for this inspiring article! I quite a few months ago with Pinterest since it was getting boring. But with the tips you gave me, I’m going to try it out again and making the best of it 🙂

    Prolly it will be a online marketing / social media content curation page 🙂

  • thanks Jeff. I abandoned my pinterest account for some time now. These are good to tips to help me revitalize that account

  • This is extremely helpful and insightful post. It has the potential of helping a lot of businesses with their marketing strategy on Pinterest. Thanks for writing this up.

  • Rob Tellier

    Excellent tips, thanks. Just got verified which is great, but didn’t know how important re-pinning and commenting was. Thanks again!

    • Hi Rob, thank you for the feedback and I’m pleased you found the tips useful. With regards to commenting, I recommend you keep that to no more than say 3-5 a day to avoid spam complaints.

  • I never put that much concentration on pinterest marketing like I’m doing for Facebook and twitter.But after reading this post I think its time to optimize my pinterest profile and time to gain some exposure through pinterest too to see if it really works.A great thanks for writing the article in such a great style and step by step.Really thumbs up:)

    • Thank you Shuvo – great to hear that this post has inspired you to give Pinterest a go! Good luck with everything and we appreciate the positive feedback 🙂

  • Absolutely Aleshia! Done right, Pinterest can send quality, targeted traffic to your website that converts very well once it arrives. It has been a top referrer of traffic to my sites for a good few months now.

  • That’s great to hear, travel and property are a potent combination for Pinterest marketing 🙂

  • Excellent tips. Thank you.

    • You are most welcome Nora 🙂

  • Awesome – I pinned it! Something I’m having trouble with is that when someone comments on a pin, it triggers an email, but if you miss the email, you’re not going to see it in recent activity. Makes it hard to keep up. Do you have any suggestions?

    • Hi Alisa, I would check your email settings in the edit profile page. Normally, Pinterest sends you alerts that go straight to your inbox. You could also try a tool like Pinalerts. Hope that helps! Tehmina

  • Great tips, thank you.

    • My pleasure, I’m delighted you found it helpful!

  • Love this and have shared on Pinterest! 🙂 Thanks Jeff!

    • Thanks for your kind words and for sharing it Andrea 🙂

  • More then welcome Tehmina! 🙂

  • Well, I went to leave a comment and ended up buying your book on Amazon!
    Thanks for the infographic and tips, I have been meaning to look at this for a while 🙂

    • That’s awesome, thank you Serena 🙂

  • Great post thanks

    • Thank you for the feedback!

  • Good luck and yes, a strong About section is key 🙂

  • Great Post! The worst thing is I have become addicted to pinning & my blog has been neglected! But I kinda want to build up a really useful Pinterest resource & then concentrate on my blog. I didn’t know putting keywords in each boards description was useful – so I need to do that tip. Do I need to put a # before each one?

  • Thanks Mike, yes pinning daily throughout the day is the best way to use Pinterest but not always possible Have you tried Pingraphy? It’s a free scheduling tool I wrote about for Jeff previously. Here’s the link: http://www.jeffbullas.com/2012/09/24/how-to-schedule-your-pins-on-pinterest/

  • Chap, when you say ‘in September of this year,’ would you be so kind as to tell us which year? I frequently come across apparently outdated information on your posts but it is rather difficult to know for sure because there are never any dates on them. Is this best practice of some sort? I find it infuriating, and unbecoming to a supposed expert.

    • The date of the posts on Jeff’s blog can all be found in the URL, so “in September…” would now refer to last year i.e. 2012. Hope that helps!

      • It helps, but I do wish I’d known this before. Is there any reason the year is listed so obscurely? It is unlikely any decent social media advice would retain its value beyond a year. Why bother obscuring the date of publication?

  • I’m delighted that you found this post helpful Andy!

  • Very informative.Found some great tips and will try incorperating these on my site.

    • Awesome! Thanks for the feedback Chuck 🙂

  • Great tips thanks

  • Thank you so much! I just used several of these tips to improve my Pinterest presence. The “About” area now allows just 160 characters, which was somewhat challenging to work with.

  • Thank you for the sharing. Very Useful tips! ; )