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10 Vital Tips To Keeping Focused With Social Media Marketing

Social media is a cyber place where where you can enter to play or work and just disappear. There is so much noise and distraction that we can log on and just forget what we were doing.10 Vital Tips To Keeping Your Social Media Marketing Focused

Social media marketing can be so compelling and addictive that if you are not careful that an hour is gone and you haven’t done a thing. Friends and colleagues often make the observation that there is so much valuable information  and tempting headlines that compel us to read and view that like the temptations of the mythoglical Greek Ulysses ‘Sirens’ who lured away ancient mariners we too can be turned from away from our destination.

So how do we keep on track so that the ‘Sirens’ of Ulysses don’t distract us to destruction and ensure we meet our goals?

1. Check your Goals

Why did you set up your social media marketing channels in the first place? Is what you are currently doing on social media moving you towards those goals. Some goals may be quite specific such as to to increase inquiries by 20%. It may be a more general goal such as to connect, engage and communicate or create more brand awareness. It may be to write one blog post a day.

2. Get Focused

You have now checked back to your original goals and now you need to refine and continue to determine what are the most important and prioritize them. For me one major goal is to write my blog post for others it may be recording their Video blog such as Gary Vaynerchuk.

3. Set a Schedule & A Routine

Providing yourself with a schedule and a deadline can ensure.. mostly… that the activity is done and then you can move on to the next task. For me it is getting up at 4.30 am to write  my blog so I can hit the publish button at 8 am.

4. Planning , Creating and Developing Content

To ensure that we have information to place on the social media channels that we are using we need to be constantly brainstorming and keeping an eye out for content to  post that provides value to your clients and answers their questions and helps solve their problems. This could be a presentation we did on powerpoint that we could convert onto slideshare to embed on Facebook or your blog.

5. Optimizing your Channels

So you now  have the content on your social media platforms….are they set up to ensure that people will find them online and when they get there they will find it easy to view and read. A blog may need some search engine optimisation tweaking and with the changes to Google’s search with the recently announced ‘Google Caffeine’ having more recent content on your web presence is more important than ever. Do you have your LinkedIn profile public and do you have your website, blog and facebook pages entered in the page?

6. Promoting Your Brand on Social Media

A lot of people think that once they have published their blog or posted that the online world is just going to turn up… they won’t .. so you need to tell the world. Tweet it (a few times). Place your content on as many channels as time, money and resources allow. Take your eNewsletter and embed social media buttons at the top and the bottom of the email and also place buttons and links to your blog.. email can be integrated into your whole social media activities.

7. Measuring and Monitoring

Set up measuring and monitoring tools and use them as these can provide the feedback on what is working and what isn’t,

8. Analyze and Adjust your Activities

You now have the numbers on your different activities…. use this tweak and fine tune your activities to ensure that they are producing the best result for the least effort.

9. Communicate and Engage with your Social Media Tribe

Ok .. so you have had your head down and tail up, pumping out great content and doing fantastic things  but you haven’t had time to listen and engage. You need to ensure that you are not just doing but also connecting otherwise one day you will look up and the tribe has dissappeared

10. Help Someone in your Social Media Community

Take time to promote and help someone in your online community achieve their goals and you will be find that reciprocation is often forthcoming and your efforts will be paid back in spades.

How do you keep focused?

Jeffbullas's Blog


  • Thank you, thank you, thank you! Try as I might, I find it impossible to remain focussed when there is so much to learn and so much to absorb.

    I know that I should focus. I know that I should set specific goals, but like much else in life, planning sometimes gets lost in action.

    Great points and great advice as usual.

  • I love your posts! It is like taking a mid-term and passing it with flying colors! It is nice to know I am doing something right! 😉

  • Thanks Jeff, I think as well as having goals you need to know why you are doing it, as often it is part of a greater plan, and you can lose focus on that.

  • Jeff,

    These are some great tips. Staying focused has definitely been an issue for me. I’m constantly brainstorming and coming up with new ideas and better ways to do something. However, I find myself suffering from information overload or a loss of focus.

    When I review these tips, I really can’t find one tip that’s more important than the others. You can’t apply five or six tips, only, and expect to accomplish great social media marketing results — it just won’t happen.

    I appreciate this very concise list of tips. I can apply them to other areas that need fixing, too.

  • Martin Gribbon


    great as usual! I’m grateful of your rising at 4.30am to provide these blogs!

    I find part of my ‘keeping focused’ routine is to fit in time to read (and sometimes re-read) some of your blogs. They are are a great help in re-aligning my thoughts and helping me to use social media effectively.

    thanks again

  • This is SO timely, are you looking over my shoulder? Setting goals and a routine are critical and I use a kitchen timer to keep me on task. Works like a dream, as long as I listen to it, ha!

    Social Media is a gold mine when operated correctly, and a time sucker otherwise.

    EXPECT Success!

    Jackie Ulmer

  • Nice topic and interesting article

  • Howard Forton

    Absolutely beautiful music in a room otherwise mostly full of white noise and millions of voices shouting.

  • Faris Khalifeh

    Thank you, Jeff! Very useful tips.

  • The Willow Agency

     Fantastic article. Clear and precise … love it

  • Heathercobbs

    Good thing I read this before another 30 minutes disappeared, Jeff. I believe David Allen calls it ‘chasing butterflies’. Content often looks good, but can distract you from truly meaningful, profitable tasks.

  • Heathercobbs

    Good thing I read this before another 30 minutes disappeared, Jeff. I believe David Allen calls it ‘chasing butterflies’. Content often looks good, but can distract you from truly meaningful, profitable tasks.

  • Heathercobbs

    Good thing I read this before another 30 minutes disappeared, Jeff. I believe David Allen calls it ‘chasing butterflies’. Content often looks good, but can distract you from truly meaningful, profitable tasks.

  • Wow! great tips Jeff! I’ve yet been consumed whole morning to this information overload until I read your article. You just pinched me to stay focused. Thanks buddy

  • Maggie

    Great content! I fall into the “Sirens of Ulysses” trap all to often. One piece of advice I can’t help but share: Proofread. There are a few typos in your post. Would hate to see folks dis-credit due to something so avoidable.

  • Cecilia

    Great article! I believe it is very important to post alway fresh and relevant content on the Social Media platforms. Social is about building relationships and demonstrating thought leadership! 80% of the content firms share should be about others, not yourself. There’s a great tool that can help come up with that 80% of content that is not yours but is still specific to your niche.
    It’s called ZootRock.

    Check it out! 🙂

  • Excellent article. I find that far too often I hop onto Facebook to share a piece of content, and then hours just fly past. Browsing through friends pictures etc. Or, more often replying to friends comments on my pictures about the epic stuff I’m doing, that’s why I made my blog, to share that epic stuff, and inspire others to do it also and Facebook sometimes seems like the enemy of doing more epic stuff.

  • This is great! Thank you Jeff. I work independently and get overwhelmed at times. It’s hard to stay focused with so much information to take in and manage. i use Hootsuite and curate content and as you know, very engaging. Challenging at times to stay structured. It helps having support. :)) Happy New Year! esta