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10 Ways To Drive Traffic To Your Blog From A Top Social Media Channel

The major social media channels I participate in are Blogs, Facebook, Twitter, YouTube and LinkedIn and I do have some presence on some other social media sites such as Flickr, Slideshare, Digg, Stumbleupon, Reddit, Technorati and a few 10 Ways To Drive Traffic To Your Blog Using A Social Media Channelothers.

So when I come across ways to optimize either of these social media channels to improve my social media marketing my eyes dilate.

LinkedIn is often overlooked in the Facebook frenzy so here is my favourite post of the week with some tips on how to optimize your LinkedIn account (it has 60 million active members with an average wage of over $100,000 a year).

Also I have included 3 other resources I discovered in the past week that may provide some food for thought including an online video and a slideshare presentation on social media.

1. 10 WaysTo  Use LinkedIn To Drive Traffic To Your Blog

I came across this double post on John Chow’s Blog by guest bloggers Steve and  Hani from ‘Blogging For Coaches‘ which has some great tips for bloggers.

The first post  ‘5 Ways to drive Traffic to Your Blog With LinkedIn‘ had one tip with the headline ‘Get More Eye Balls on Your Profilethat caught my eye

There are a few ways to do this. The first way is to join LinkedIn Groups. This is similar to online forums. Once you join a group, you want to participate in the Group Discussions. Each time you comment in a group, a link to your profile pops up so that other users can click back to your profile and check you out. Participating in groups is a great way to network and get more eyeballs on your profile”.

.. read  more

The second posts ‘5 More Ways to Drive Traffic to Your Blog From LinkedIn highlight is number 3 Add More “High Profile” Connectionswhere they make this suggestion

To increase your Connections and your 2nd and 3rd Tier Connections make a point of connecting to people who have a high profile. These could be other blog owners or anyone who is a person of influence in your industry and has a lot of followers.

They might not know you from a hole in the ground so here’s an easy way to Connect with them on LinkedIn. It’s always a good idea to include an introduction message so that these high profile connections know who you are.

Let’s say you want to connect with John Chow. You could do that by introducing yourself and saying, ” Hey John, I’ve been an avid reader of your blog and Newsletter for over a year. I’d like to add you to my professional network on LinkedIn. Your name.”

This is much more effective than just using the default message because now John has an idea of how I came to find his profile on LinkedIn.” ..

…check out the other four

2. How Much Does it Cost To Reach A Facebook User

It is more cost effective to use Facebook to advertise than Google so this interesting post by Kim-Mai Cutler at Venturebeat.com provides some insight into the costs and how they vary if you are considering active sponsored marketing on Facebook to target your market demographic.. read more

3. Partnering In A Social World

This slideshare presentation provides some food for thought on how some of the major brands are using social media as well as some revealing numbers on the growth of mobile internet users.

4.How the Internet Enables Intimacy

I often have conversations at dinner parties where the discussion quite often turns to how  Social media and technology can reduce real face to face communications and minimize meaningful relationships, whereas my experience has shown to me that this is not the case.

Stefana Broadbent’s says  that “We worry that IM, texting, Facebook are spoiling human intimacy, but Stefana Broadbent’s research shows how communication tech is capable of cultivating deeper relationships, bringing love across barriers like distance and workplace rules“. view her online Video presentation.. by clicking here or on the image below.

Ted Talk Video and Social Networks and Intimacy

How are social networks impacting your real life socializing and networks?

Jeffbullas's Blog


  • Helpful post Jeff. I also recommend StumbleUpon’s ad program which is cheap at 5-cents per view, can be nicely targeted and a good addition to a promotional program.

  • Thanks for sharing Jeff! LinkedIn is a great tool when used properly, especially for work-related content. And I read they actually have 70 million users as of today according to TechCrunch.

  • Great post! I agree with Jorgen, Linkedin is a fantastic network, when used properly. Some additional ways to use LinkedIn to Drive Traffic to Your Blog: http://www.wellplannedweb.com/2010/04/how-to-promote-a-blog-linkedin/

  • Im glad you pointed out LinkedIN. I have an account but don’t use it. Your explanation is making me rethink using my account. That makes perfect sense to get people to look at your site. Thank you for such an informative post!

  • Thanks for a great post. I am on Linked In, but now realize I’m not using it to its full potential. I’m going to get involved in Groups, and join several discussions. Thanks for the tangible tips.

  • Thanks for this, but I have to say that sometimes when I read about all of this I just want to curl up and suck my thumb and make it go away. I truly feel overwhelmed by it all and just had to draw the line with FB and Twitter. I’ve got a business to run and a life…maybe I will see my businesses demise because of my limit, but at least I’ll be poor with brain cells intact and there for my kids.

    • Carolyn:

      I’ve had the same thoughts myself at times. How frustrating and overwhelming for you!

      I have a solution that you could consider – while you run the business and do the strategic planning, why don’t you me handle the “non-money” making tasks? I’m a virtual assistant who specializes in social media, ie: Twitter, Facebook, and LinkedIn. I use a software program that is similar to a spreadsheet to keep track of all my client’s social media sites, your posts and your customer’s replies. How FANTASTIC can that be? You’d save most if not all of your brain cells for yourself and your kids.

      I’d be willing to offer you a FREE trial….just so you could test the waters. Let me know if you would be interested. ~

  • It has been about 4 months since my wife has introduced me to a Twitter. Somehow Jeff Bullas was one of the first guys to follow me. Don’t know why, but I ma glad it happened. I had no idea or any basic knowledge what this Social Media is all about at all. I only had abandoned LinkedIn account, static website, and my business email account as tools for communication with the rest of the world.
    I began reading your posts one by one, without realizing the impact it will have on my brain cell activity. As I dived deeper into your blog posts, I have realized that I have fallen too far behind in technological advancements in the internet technology. I will be honest with you – I got hooked. My mind was converting each of your posts into an ideal Social Network Machine for my business. My new business site is active and is in its final stages of being complete.
    Today’s post allowed me to convert my profile on LinkedIN from 75% complete to 85% complete and have also started my own group – Ask Dr. Burt a Question.
    Thank you very much and keep your great Posts coming.
    Dr. B

  • Another great post, with insightful succint advice – many thanks Jeff.

  • Great info, certainly a treasure for a newbie..thanks for sharing this 🙂

  • The other day I listened to a teleconference where the panelists where describing the use of Linked In and the discussion groups. It was also very interesting ot learn that the media also taps those resources for subject matter experts as well. Good stuff!

  • I agree, great information, but so much to know! I’ve just started my blog. I feel like the little engine that could…very slowly but surely trying to crack the “code.” Thanks Jeff!

  • Great post, Jeff; I love subscribing to LinkedIn Groups; it is a wonderful way to share and read incredible information and hear wonderful stories as well as current events!

  • Of course social networks are very helpful source to bring visitors to your site. Both facebook and twitter are the top two sources for me!

  • hey Jeff. Thanks for sharing. I agree with the part that social media can in fact bring people close, not necessarily reduce human intimacy. It boils down to the individual.

  • I am definitely a strong proponent of LinkedIn. I’m not a big fan of open networking, but I did like your idea of establishing some “relationship” with a user by being a blog reader. It’s all about building trust, so I also encourage users to flesh out that LinkedIn profile including requesting references from your connections. Nowadays, you can also include the WordPress app, so users can even more easily get to your own blog.

  • Great post though pretty standard stuff

  • Great post though pretty standard stuff

  • Kesi Speaks

    I like this! I am still new to the LinkedIn platform. Thanks for sharing!