Social media takes time, and finding the head space to consistently do it well over and over again is challenging.
That’s why social media automation is so important.
The thing to remember with any type of social media marketing is that you will still have to spend some time on social media.
Whether you are replying to a customer or commenting on another person’s post, the human factor still has to be there.
With the social media world going mobile, interaction is always important.
But for those things you can automate, let’s have a look at some of the best social media automation tools available. These tools will help save you time and can do a few other things to make your life easier too.
Hootsuite is a dream for all of us social media lovers. There are so many actions that Hootsuite can help with that if you have not learned the full scope of this social media automation tool, then I recommend you start looking it over. If you are serious about social media… then Hootsuite it is.
Hootsuite gives you the ability to keep track of many social media channels at once. This is perfect for those who work in the social media world, because it truly does make life a lot easier. Not only does it allow you to have multiple channels, it also lets you know if your brand has been mentioned.
Knowing when your brand is mentioned allows you to know what consumers are saying in real time. If it is great news that is being mentioned, the information can be used to let your company know what is working for the consumer. If the news is not so great, the problem can be addressed swiftly.
Hootsuite works across many different platforms and allows scheduled posts. It will also help to determine the best times to be posting in order to garner the most attention.
Using Hootsuite Advanced Search
Another wonderful thing about Hootsuite is the fact that it allows you to search for many different things.
One of the little used tools in the advanced tools is searching by sentiment. People can find out what is being said about a company and brand, by clicking the Advanced Search and ticking the box that will show both positive and negative mentions.
Sure, we all like to read the good stuff, but the negative can also be a good thing. If there is a negative Tweet it gives the company time to address it quickly. Knowing what your customers are looking for and dislike can be a great advantage.
Buffer makes posting to social media a whizz. All you have to do is add your post to the queue and it will be posted for you. No need to even schedule a time that the post will be posted because Buffer will take care of that too.
Buffer is also known for providing great analytics. If you want to know what is working and not working, these analytics will let you know. Buffer is always adding more to the analytics so keep an eye on this application.
Want to keep track of a campaign link? Buffer now makes this available by making sure that each and every link is unique to each update or post. Be sure to use the web app and click on the settings, then go to “Campaign Tracking”. Yes, this makes all of us social media mavens happy because we are able to see the analytics and study them.
Compare: Buffer vs Hootsuite
Crowdfire works with both Twitter and Instagram. Want to know who unfollowed you? Crowdfire is the source to go to have your questions answered.
In both business and personal life, we want to know about those who are following us and those who have decided they do not like the posts we are putting put up. Crowdfire also allows you to find those Twitter users who are inactive and delete them if you want to.
This platform helps the user find others that are relevant with the “Copy Followers” feature. Checking the relationship between any two Instagram or Twitter accounts is possible with the Crowdfire platform.
With Instagram, Crowdfire has the ability to schedule posts, use viral hashtags and even suggest images. The clean, engage and grow technique cuts out a lot of the time that would be used to get the tasks completed without this application. A great way to keep Twitter and Instagram accounts under control and up-to-date.
CoSchedule is a writer’s dream. This management tool allows for articles to be scheduled, blog post management, scheduling for marketing projects and social media management.
CoSchedule allows for the organization that many writers and social media marketers yearn for. If you have given up on complex spreadsheets like some of us have, CoSchedule is a gift of organization.
CoSchedule allows for the scheduling of posts and will suggest the best time to send out your posts. Over 60 messages can be scheduled at a time. This number of post allowance frees up time in order to answer customers or to interact with others. You can also collaborate with your team.
Socialert automates your hashtag search and allows a user to analyze what is happening on Twitter for your twitter campaigns in realtime.
From digital marketers to established brands and media agencies, everyone can make the most out of their twitter campaigns with this hashtag tracking tool.
You can also use socialert to track event hashtags and monitor your brand as well.
If you are really interested in how your twitter marketing works for you than this is the application to be using.
BuzzSumo allows for many different tasks to be accomplished.
Here is a short list of just a few of the things that BuzzSumo helps with:
- BuzzSumo has an influencers search that cannot be beaten. It allows for searches being conducted by location, topic and area.
- You can also analyse influencers with the filter you can go by authority, reach, engagement and influence.
- It also has the ability to build lists and communicate with key influencers.
- Follow those influencers you choose to and add them to your Twitter lists.
Finding great quality content along with all of the statistics will allow you to be able to know what is working with the consumer and what is not.
Searching for viral content and the analytics to go with it has never been easier. Reaching out to a list of authors and establishing relationships with them is also worthwhile while using BuzzSumo.
Remember, influencers already have a following built up, so if you are able to gather information and share it with their audience it will amplify its reach. Building relationships with influencers always pays off in the end.
Scoop.it allows for content publishing in less time than any other social media automation application.
With Scoop.it content can be curated from other sources and shared with your opinion or angle. It also allows posts to be shared across social media platforms with the push of a button. Searching for content is easy with the use of the search bar for a particular topic.
Scoop.it is great for when you want to share something on a certain niche or topic. It also allows for freedom from writing all of your own content.
Looking for ideas on topics and what is getting traffic? Head over to Scoop.it and I bet you will be mildly surprised.
8. Post Planner
Post Planner is a helper when it comes to finding, planning and posting content that helps to increase followers and visibility on Twitter and Facebook. Finding content that works and will draw customers to your website is what post planner does best.
With Post Planner the user can actively choose photos, articles and even statuses to share.
Having issues with content creation? Post Planner will certainly fill the void when needed. Hit that writing block or just need something intelligent to share? Try Post Planner!
SocialPilot is a marketing tool with social media scheduling for marketers and social media management teams. SocialPilot allows you to collaborate with your team by sharing their social media calendar.
Over 500 posts can be shared to 200 social media accounts. Bulk scheduling of posts and updates is easy with SocialPilot. To use bulk scheduling all the user has to do is upload a file in CSV format or text. The bulk text will then go out as scheduled.
Looking for article topics to write about? SocialPilot takes care of that too so that you do not have to wrack your brain trying to think of something when in a pinch. Separate account groups and calendars for each of your clients keeps things organized and helps with team communication.
10. Sprout Social
Sprout Social has some great analytic tools for those interested in growing their following on Twitter, Facebook, Instagram and more. That being stated, here are a few other things that Sprout Social will help with.
- Engagement – Sprout Social gives the user insights on monitoring and user engagement. With the ability to monitor these things, your engagement can rise, thus allowing for more followers and interaction with influencers.
- Article and blog publishing can be accomplished using Sprout Social. From planning to scheduling and posting, Sprout Social cuts the time down on having to get these tasks accomplished.
- Social listening tools allow for tracking of hashtags, mentions, and keyword usage. This is also a great way to keep track of competitors. It is a super handy tool if your competitors are sneaking up on you for certain keywords in search engine rankings.
Sprout Social has many valuable tools that can both increase business revenue and help social media managers remain organized and save time.
Zapier allows you to link your web apps together to streamline your information and make things a whole lot easier.
Once the apps are connected it is then possible to pass the information between them creating workflows which are named zaps. Zapier will automatically finish routine tasks so that you are able to complete other tasks that need your attention. Having the ability to plan and build workflows results in more work being completed and staying organized.
Zapier is great for those who want to integrate process and automation into a business. The next wonderful gift is that building process and automation does not include having to know how to code because this application will handle it for you. Can’t put out a bit of code? Do not get discouraged because Zapier will keep things stress free.
Data entry getting to be too much? This is another task that Zapier handles like a pro. Data entry can be so time consuming and who wants to spend a few hours with data entry? Most users would agree that cutting down on the time it takes to do data entry is something to be happy about.
The above social media automation tools are designed to be helpful and save you time.
Whether you are a small business owner or a social media manager in a large corporation, these tools will prove to be more than helpful.
Learning what each automation tool can accomplish will surprise even the most social media savvy folks around.
Guest Author: Along with social media marketing Pankaj Narang is determined to shape his ideas into perfect products. CoFounder of Socialert, he believes in coming up with engaging tools to redefine the face of social media marketing. You can check his blog here.