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12 Major Business Benefits Of The Social Media Revolution

I have been aware of the benefits of social media for a while now and have used this blog as a pulpit and soapbox to shout from this digital hilltop. I have personally experienced the power of this new media to accelerate brand awareness and to spread my stories.12 Major Benefits Of The Social Media Revolution

You can exhort and preach to the CEO’s and executives about social media’s power and some will “get it“, but until you start to experience it for yourself  the flame will not blaze brightly.

I look at my blog’ s Google analytics from time to time and the Global reach that you can achieve with social media never ceases to amaze me (the current analytics statistics show me that JeffBullas.com is read in 190 countries by 172,443 unique visitors). I don’t know of any other media that could achieve that in less than 2 years without spending a cent in traditional advertising or marketing dollars.

The Harvard Business Review Analytics Services recently conducted a survey of 2,100 organisations and discovered that 79% are currently using social media channels. They also asked them what they saw as the benefits of social media and here are the results and feedback from the real world.

The 12 Major Benefits Of Social Media

1. Increased awareness of the organisation

2. Increased traffic to website

3. Greater favorable perceptions of the brand

4. Able to monitor conversations about the organisation

5. Able to develop targeted marketing activities

6. Better understanding of customers perceptions of their brand

7. Improved insights about their target markets

8. Identification of positive and negative comments

9. Increase in new business

10. Identification of new product or service opportunities

11. Ability to measure the frequency of the discussion about the brand

12. Early warning of potential product or service issues

Note: Below are the graphical results of the Harvard Study

12 Major Benefits Of The Social Media Revolution

What often does scare the CEO is that as well as the benefits that social media does bring, there is a downside encapsulated in this comment by Paul Gillin the author of “The New Influencers”

Conventional marketing wisdom long held that a dissatisfied customer tells ten people. But…in the new age of social media, he or she has the tools to tell ten million.

The challenge is to not let the fear of this unknown overwhelm the benefits that the social media revolution can provide to an organisation.

What benefits have you experienced with  social media either for yourself or your company?

More Reading:

8 Reasons Why Social Media is Such a Powerful Marketing Medium

13 Ways to Monitor Your Brand on Social Media: Do You Know What Is Being Said About Your Company Online?

9 Ways To Convince The CEO To Use Social Media and Enter The 21st Century

The 7 Secrets to Ford’s Social Media Marketing Success

30 Fascinating Facebook Facts To Tell Your Friends

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  • The benefits I’ve experienced from my Social Media activity include not only search engine presence but organic search engine rankings, the equivalent of a PhD.D in Social Media by following thought leaders like yourself, rising influence according to the graders such as Hubspot, and consequently more business and a bright future no matter what happens with the economy.

    Lisa Ann Landry
    I’m an exuberant force of light… empowerment …. Come light up your life

  • Sharon

    As a freelancer I find social media helps stave off the isolation of working alone. If I have a problem I tweet and I always get a response, if I have something to celebrate then I have online friends to cheer me on. This ‘support network’ enables me to be more positive, more adventurous and opens my mind to new possibilities all of which benefits my business in ways unmeasurable.

  • Anonymous

    I think that social media can prevent the isolation of working alone. If I have a problem I tweet and I always get an answer if I have something to celebrate when I have online friends to encourage me. This “support network”, it is possible for me to be more positive, more adventurous and open my mind to new possibilities, all the benefits of my business immeasurably.
    SEO Company India

  • Of course, people don’t want to be viewed as ‘targets’, they want to be viewed as ‘people’, so online marketing also involves talking humanly one-on-one (or one-to-many) and usefully about products on blogs and social media sites.  Two-way, symmetrical, organic (you both grow it together), relationship-oriented, conversational, dialogic, collaborative.

  • nice article, thank you.

  • Anonymous

     Have a heap of information. I emphasize this blog for their post information.

  • Anonymous

     I think these are really a best benefits of the social media, we can increase our profit and sale with help of this benefits. Social media is one of the effective way of the gaining traffic and advertising our business.
    google analytics

  • Mikecole

    I found you content informative especially the Harvard Study.

  • Thanks for the question. The answer is that you should be publishing your content everywhere possible such as Twitter, Facebook, Google+ etc where your target audience,customers and prospects are. Your blog is your content hub and your social networks are your outposts where your tribe “followers” and friends share it with others on that network. It is all about crowd sourcing the sharing of your brand and content so it is amplified by social networks. That is the power of social!

  • pete

    helpful indeed

  • The unique relationship that is generated between consumers and brand over social media is the key point for me.

  • makemyblogmoney

    Social media is also a great soapbox to be shouting from. With these stats, almost anyone can be successful if they have the right tools and the right attitude to do it!

  • cole opdyke

    seeing as social media is spreading, Facebook alone has over 1. billion people using it. not to add up twitter, Myspace, and a lot of other on-line games such as MMORPGs. my point being that people are joining the on-line revolution every day.

  • Spook SEO

    One of the things that you do not want in this time and age is that
    people’s ignorance is highlighted. Issues are most of the time exaggerated. If
    they are on Facebook, they are already hard to change. Print screen a comment
    thread one time and it will stay there forever.

  • What I love about these studies and result recaps is they speak volumes. Why? Because they allow marketers to stop wasting time defending and continue to work. That is worth it weight in gold.

  • Social media for business is not all about marketing – at the same time it’s about interacting with your customers and fans and actually speaking with them directly.