Social media can be pretty overwhelming sometimes.
Especially if you’re running an agency or managing the social media accounts of other businesses.
How do you juggle and manage the many hats you need to wear as a social media manager?
The only way to effectively manage social media at scale is with the use of social media management tools that can improve your efficiency, and over time get you better results.
The tools we discuss below help you do that. Many of them have similar features, however, they are all different in terms of the BEST way to use them. Choose the ones that fit your needs and give them a whirl.
Here are 17 of the best social media management tools available:
Agorapulse is first on the list because it’s the social media management tool of choice here at JeffBullas.com. For its price, it is far and away the most feature-packed option on the market.
Agorapulse lets you schedule content for Twitter, Facebook, Instagram, LinkedIn, and Google+ all in one place. It also has dynamic reports on three social networks and bonus features such as running social promotions and managing your social media inbox.
Why Agorapulse wins the social media management race:
- The pricing is reasonable given the rich list of features, starting as low as $49 a month.
- The content publishing features are the best in the market, with beautiful visual previews of all content, and a robust evergreen content publishing system that will save you tons of time.
- The social media inbox lets you quickly go through incoming messages across any of your social accounts, check them off, and keep the mess out of your email inbox.
- The reporting is easy to customize, it looks awesome, and you can export reports as a PowerPoint presentation, which is especially good for agencies and in-house reporting requirements.
Let’s take a quick look at some of these benefits in action.
Visual previews of all social media messages
A robust evergreen content publishing system
This powerful feature enables you to create a library full of evergreen content and re-publish it based on a predetermined schedule.
It’s as easy as creating categories for your content:
And then choosing timeslots during the day for this content to be published:
This feature alone will save you hours and hours every week, not to mention it has the potential to increase your followers and dramatically increase traffic back to your website by re-sharing evergreen content over time.
Social media inbox
Agorapulse’s social media inbox allows you to filter all of your mentions and messages from integrated social accounts, quickly review and like the ones that don’t require attention, or assign the response to people in your team if necessary.
Easy and beautiful reporting
The analytics reporting with Agorapulse is simple enough for any social media manager to make sense of in no time, but it also provides enough meaning to articulate the value of social media to key stakeholders. Here is a look at the metrics overview and followers graph:
These are just a few of the many powerful features Agorapulse has to offer. Add to this ads monitoring, competitor analysis, social listening, a social media calendar, a Chrome extension, and team workflows, and you are left with one behemoth of a social media management tool. It’s quite amazing that its pricing is so competitive. Unlike like the other tools on this list, Agorapulse is an all-in-one solution and you won’t need to patch together 3 or 4 different social tools to achieve the same outcomes.
It sounds too good to be true, are there any cons to using Agorapulse?
aThe only (minor) downfall of Agorapulse is the same reason it is such a powerful option, and that is its lengthy feature list. For a first-time social media marketer, the extensive feature list may be too much to come to grips with initially.
There is a bit of a learning curve to extract all of the possible value from this tool. So if you’re new to social, it might not be the best starting point.
But if you’re ready to take your social media game to the next level and want to save a bunch of time in the process, sign up for Agorapulse and give it a whirl.
2. Social Oomph
SocialOomph helps you re-post content on Facebook and Twitter on an automated schedule. It’s one of the most powerful social media management tools on the market, but its interface is a little clunky and old-school. If all you are looking for is a time-saving tool to repost content for you, then Oomph is worth a look. But if you want something more extensive that is easy to use, and encompasses your entire social strategy, than I’d recommend looking elsewhere.
3. Meet Edgar
Meet Edgar took the digital world by storm when it was one of the first social media management tools to popularize “evergreen sharing”. They have certainly evolved since their beginnings as a simple library of repurposed content and they deserve to rank in our list of tools. However, the other tools have caught up and Edgar’s primary point of difference is fading.
With that being said, their simple pricing model combined with an interesting integration with Bit.ly, RSS feed automation, and a number of other time-saving features means they are worth a look.
FlypChart made this list because, yes, you can schedule social media messages using the tool. However, it’s not your typical social media management tool. It’s more about content planning and team collaboration.
So if you’re looking for a social media tool that includes listening, inbox management, and evergreen sharing, FlypChart isn’t the best option. But if you’re looking for an all-in-one content marketing tool that helps you plan and post content across multiple channels, then check this out.
FlypChart’s coolest features:
The marketing calendar
The FlypChart marketing calendar shows you all of your draft, approved, and scheduled content across multiple channels at a glance – emails, blogs, social media messages, and other marketing content all in one place.
Content approval workflows
This app has a content approval workflow which is helpful for teams and agencies who have multiple stakeholders and complex content strategies. You can assign tasks to team members then follow their progress through a publication approval process with an intuitive drag and drop interface.
Quuu started as a “content suggestions tool”, where they handpicked content and automatically shared it to your social profiles based on a set of chosen categories. It still does that, but because of its user growth and added features you can now schedule social media messages and make the most of their content recycling feature too.
From a “fresh content” perspective, Quu is a really powerful option. It doesn’t provide all the bells and whistles that many other tools on this list do, but it’s unique. In fact, you could combine a tool like Quuu with something like Agorapulse and really ramp up your social game.
Dlvr.it was once a simple RSS automation tool that published content from blogs on a pre-set automated schedule. Just like some other tools on this list, as it gained further popularity the feature list expanded too. Now you can recycle content and bulk schedule posts using the tool.
Does it do everything you need it to? No. But it is a simple to use and beautifully designed app that will save you a lot of time. If you go down the path of combining a number of different tools to achieve your social media management needs, then this tool is worth a look.
Here’s the thing: Hootsuite has been around for a long time now, and it has a comprehensive feature set. But it’s slow moving. The interface has barely been updated since it was founded, and more modern tools like Agorapulse are staking over.
Sure, it’s social streams are a helpful way to track relevant social media activity and engage with your audience. But their scheduling and planning functionality is a little outdated.
They do, however, have a free plan for you to take it for a spin. So, by all means, try it out and see if you like it. It’s just not my choice.
From a user experience perspective, Buffer is a great tool to manage your social media posts. It’s easy to use, and visually one of the nicer looking tools on this list. You can share posts to Facebook, Twitter, Instagram, LinkedIn, Google+, and Pinterest.
Where does it fall down? It has to be with the feature list. Buffer is a social media scheduler, and that’s about it. Their business plans have some analytics, but in reality, the platform doesn’t have the same robust functionality to that of Agorapulse, or even Hootsuite. The best thing Buffer has going for it is its marketing, and they do that better than anyone!
Compare: Hootsuite vs Buffer.
EveryPost lets you curate visual content, schedule customized posts, and share content to Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr. This is useful for posting on your Android and iPhone devices.
If you are a social media manager at a big brand or digital agency, this tool isn’t for you. But if you’re an avid social media user and want to share content regularly from your smart phone, then EveryPost offers a great solution.
Bit.ly is a URL shortener and click reporting tool all in one. It’s great for Twitter with short posts, and also tracking the clicks to help you understand how well your content converts traffic to your website. It’s by no means an “all-in-one” social media management tool, but as a social media marketer, it will help you track the performance of your links. Which is vital.
11. Sprout Social
Sprout Social is an extremely powerful tool that integrates with Twitter, Facebook, LinkedIn, Instagram, and Google+. What makes it different to the other options on this list? It’s especially good for digital agencies due to its team collaboration features, next lever reporting, and multi-account abilities.
Tailwind is a comprehensive tool to help you with your Pinterest marketing efforts. It’s an official partner of Pinterest.
Tailwind helps you create multi-board pins, bulk uploads, and calendar scheduling. They can also help you optimize the best times to send your pins to get the highest engagement.
Tailwind was designed to help teams manage multiple accounts. This makes it an ideal tool for agencies providing social media services.
Unlike the other tools on this list, Tailwind has a focus on Pinterest. So if you or your clients have a strong reliance on Pinterest then this one is worth a look.
Oktopost is a social media management tool focused on generating leads for businesses. This is in comparison to what they believe is lacking with Hootsuite – Hootsuite helps businesses schedule content, whereas Oktopost helps businesses attract leads.
One feature of Octopost that makes it stand out in the B2B marketing crowd is its robust integrations with other platforms such as Salesforce, Marketo, and Act-On.
IFTTT is an automation tool that is simple and easy to use. You just select the recipe you want in order to share your content on Facebook, Twitter, and other social networks, and this platform does the rest. If you’re familiar with Zapier then you’ll pick IFTTT up in no time.
It’s in no way a full-stack social media management tool, but it does offer some cool automated recipes that will save you plenty of time.
Tweepi will help you find targeted users on Twitter, and then stay connected to them by interacting on a regular basis. It’s your Twitter growth sidekick!
Unlike the other tools on this list, Tweepi is about follower growth rather than content management and publication.
Socedo is an automated social media lead generation tool that works with Twitter and LinkedIn to help you find the right leads from social media and then add them to your sales funnel. So if you came to this page looking for a tool to plan and publish content, Socedo isn’t your best option. But if you came here looking for a way to convert more of your social audience into business leads, then check out their data-driven approach to social media management.
SocialFlow helps you manage paid, owned, and earned social media campaigns in one place. SocialFlow recommends specific posts, pins, or tweets for you to promote. Then you can use keywords and segmentation to analyze these campaigns.
Choosing the right social media management tool for your business requires you to have a good understanding of what your needs are. While a lot of the platforms here seem very cool, you might not need all the widgets and doo-dads to succeed.
Instead, you need to focus on the tools which can improve what you are already doing on social media.
Have a think about exactly how you plan on using social media, what gaps you have in terms of skills, and where you can automate activity to save time. Then, revisit this post to pick the tool(s) that best suits those needs.
Guest author: As Founder and Director of Shout Web Strategy, Michael Jenkins is at the forefront of social media marketing. Since it’s inception in 2010, Shout has built a strong reputation as Australia’s leading social media agency.