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The 17 Best Social Media Management Tools

The 17 Best Social Media Management Tools

Social media can be pretty overwhelming sometimes.

Especially if you’re running an agency or managing the social media accounts of other businesses.

How do you juggle and manage the many hats you need to wear as a social media manager?

Creating content, scheduling shares, engaging with followers, repurposing content, sharing others’ content, community management… This list could go on forever.

The only way to effectively manage social media at scale is with the use of social media management tools that can improve your efficiency, and over time get you better results.

The tools we discuss below help you do that. Many of them have similar features, however they are all different in terms of the BEST way to use them. Choose the ones that fit your your needs and give them a whirl.

Here are 17 of the best social media management tools available;

1. Agora Pulse

Agora Pulse - example of social media management tools

Agora Pulse lets you schedule content for Twitter, Facebook, and Instagram all in one place. Plus, Agora Pulse has dynamic reports for all three social networks. You can market content and run promotions from Agora as well.

2. Hootsuite

Hootsuite - example of social media management tools

Hootsuite is an enterprise level social media management tool used by over 10 million professionals. They can help you schedule and analyze your social media marketing campaigns.
HootSuite: Social Relationship Platform

Furthermore, Hootsuite has a number of team tools to help your team create content for social networks. Compare: Hootsuite vs Buffer.


3. Social Oomph

Social Oomph - example of social media management tools

SocialOomph helps you schedule content on Facebook and Twitter on an automated schedule… It’s one of the most powerful social media management tools on the market. Additionally, you can create welcome messages on Twitter. Socialoomph has a number of premium options that allow you to schedule photos, use Facebook, and LinkedIn.

4. EveryPost

Everypost - example of social media management tools

EveryPost lets you curate visual content, schedule customized posts, and share content to Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr. This is useful for posting from your Android and iPhone devices.

5. Bit.ly

Bitly - example of social media management tools

Bit.ly is a url shortener and click reporting tool all in one. It’s great for Twitter with short posts, and also tracking the clicks to help you understand how well your content converts traffic to your website.

6. Sprout Social

Sprout Social - example of social media management tools

Sprout Social is the complete social media management tool for social media agencies because you can use this premium social media management tool for multiple Twitter and Facebook accounts.

7. Crowd Booster

Crowd Booster - example of social media management tools

Crowd Booster is a social media analytics tool to help you optimize your social media marketing decisions. Instead of doing the analytics manually, get it automatically updated on a consistent basis. You can even create custom reports that can be useful for clients. Finally, use the reporting information to schedule Tweets for optimal times.

8. Edgerank Checker

Edgerank checker - example of social media management tools

Edgerank Checker, from Social Bakers, helps you understand the best ways to optimize your Facebook content. You can create custom content that increases engagement and optimizes your newsfeed response.

9. SocialBro

SocialBro - example of social media management tools

SocialBro is a Twitter marketing tool. SocialBro helps you with all of your Twitter needs from scheduling content, to reports, to creating ads on Twitter.

10. Tailwind

Tailwind - example of social media management tools

Tailwind is a comprehensive tool to help you with your Pinterest marketing efforts. This is the official partner for Pinterest marketing.

Tailwind helps you create multi-board pins, bulk uploads, and calendar scheduling. They can also help you optimize the best times to send your pins to get the highest engagement.

Finally, Tailwind was designed to help teams manage multiple accounts. This makes it an ideal tool for agencies providing social media services.

11. Buffer

buffer - example of a content marketing tool

Buffer is a great tool to schedule social media posts from links you share across the web. You can share posts to Facebook, Twitter, LinkedIn, Google+, and Pinterest.

12. Oktopost

Oktopost - example of social media management tools

Oktopost is a social media management tool focused on generating leads for businesses. This is in comparison to what they believe is lacking with Hootsuite – Hootsuite helps businesses schedule content, whereas Oktopost helps businesses gain money.

13. MeetEdgar

Meet Edgar - example of social media management tools

MeetEdgar recycles your posts, so you can reach a larger percentage of traffic from recycled content later.

14. IFTT

IFTT - example of social media management tools

IFTTT is an automation tool that is simple and easy to use. You just select the recipe you want in order to market your business on Facebook, Twitter, and other social networks.

15. Tweepi

Tweepi - example of social media management tools

Tweepi will help you find targeted users on Twitter, and then stay connected to them by interacting on a regular basis.

16. Socedo

Socedo - example of social media management tools

Socedo is an automated social media lead generation tool that works with Twitter and LinkedIn to help you find the right leads from social media. Find qualified leads and then add them to your sales funnel.

17. SocialFlow

SocialFlow - example of social media management tools

SocialFlow helps you manage paid, owned, and earned social media campaigns in one place. Social Flow recommends specific posts, pins, or tweets for you to promote. Then you can use keywords and segmentation to analyze these campaigns.

Final thoughts

Choosing the right social media management tools for your business requires you to have a good understanding of what your needs are. While a lot of the programs here seem very cool, you might not need all the widgets and doo-dads to succeed.

Instead, your business needs to focus on which tools can improve what you are already doing on social media currently. When you do that, you have a much better chance of using the right social media management tool for your business.

Guest Author: As Founder and Director of Shout Web Strategy, Michael Jenkins is at the forefront of social media marketing. Since it’s inception in 2010, Shout has built a strong reputation as Australia’s leading social media agency.

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  • Great list. I love Buffer, I love the analytics it provides. I think this list will also help. http://koriefusion.com/onlinebusinessowners/

  • Sophia Terris

    Covered a good list of social media management tool. What about the http://www.seoflx.com ? It has got total SEO and SMO integrated tools.

  • Great article but I am confused so I want to ask you what I use my two facebook account with it? is this possible?

  • Mike

    These are very relevant and useful. I think Buffer and Hootsuite as well broke away from the pack, especially in the last year.

    I would definitely add RoundTeam here. They have a great platform that is being updated continually. With this tool you can discover and share relevant Twitter content effectively and easily. You can retweet specific users, hashtags, keywords and Twitter lists from their Dashboard. It does wonders for engagement. Keeps your Twitter Timeline active and your followers engaged. Huge time saver. …Anyway my two cents. You can find them at https://roundteam.co if interested 🙂

  • Hello,
    I read your blog about best social media management tools, such a nice blog which you post. You almost covered all social media management tools. How simply you learn about it. I also share our own blog ( https://goo.gl/t7SuPJ ) with the subject of Top Social Media Tools infographics 2016. It’s pleasure for me if you give me suggestion about my blog.Thanks…

  • Abigail Landsbrook

    I’ve been using Hootsuite for about 2 years now and haven’t had any problems until recently. I now no longer receive new content and have contacted them about the situation. Their customer service was good, however the problem still exists. It’s been 2 weeks since the problem began and still isn’t resolved. So, I can’t recommend them at this point and am looking for a replacement.

  • Nhân Seoer

    Thanks for sharing from you.

  • Chris Hunt

    socialmax.co can connect a page and profile I don’t know about page plus another page

  • James Sayer

    I have witnessed significant returns on my social media marketing since I started using these tools. The traffic to my site has improved significantly

  • lakshman basivireddy

    Hai Michael Jenkins,

    I read your article and it is very good. It is more relevant and you explain about social media tools very effectively. Here in your article I found some points like Hootsuite, Crowdbooster, Tailwind, Agorapulse which are more effective and very useful.

    Similarly, I found some topics like socialbakers, mention, tagboard, followerwonk and social pilot which are close to your article.

  • Nice post. Huge list of perfect media management tools…

  • WOW Awesome list of social media tools this will change my social media marketing. Thanks for such a great tips.

  • Anish Prasad Sah

    As an Internet Marketer, I must say, it’s so important to manage your social media account the right way. And if you fail to do so, you are probably losing your potential customer. I’ve used most of the above mentioned social media managing tools, and Hootsuite was my favorite.

    Then I discovered this new tool called Social Daddy. It’s a great tool with great features. I’ve done a full hands on review for this tool: http://earnwithanish.com/social-daddy-review/

    I hope this tool might make it easy to handle all social media accounts at one place.

  • This is a good list of tools. You could also include https://napoleoncat.com, which offers analytics, competitor monitoring, publishing and automated content moderation.

  • Hi Michael. Do you use it mostly for publishing or also for moderation, analytics, competitor monitoring and reporting? If you’re looking for alternatives, you’re welcome to test https://napoleoncat.com, which covers all the above. Cheers!

  • I love your Article! It had such a Great Information & saved me a lot of time. Your reviews were Fantastic. I am trying to drive traffic to my Website & Social Networks. Thanks!

  • Wendell Hill

    Such a great tool, Some tools are new for me. I will try it.

  • David

    I’m now trying a tool called eClincher… have you heard of it? I would like to hear some thoughts before deciding to subscribe or not. Thank you!!

  • Jacqueline Fouche

    One of the best tools for social media management that I came across is Viralpep. It is similar to other tools you mentioned but the best thing about Viralpep is that it provides me good number of profiles at lesser cost. It is extremely beneficial for small businesses like mine.