"The Weeks Best Tweets On How Companies and Non Profit's are Using Social Media"

Here are some of the best blogs and posts that I came upon last week on my web journey, that I managed to tweet about. I hope you find them useful and enlightening 

1. “How Companies and Non Profits are Monetizing Social Media”

This article by Laurel Papworth  is about the various social media monetization strategies and the powerpoint presentation (embedded) shows some case studies and examples, including social network size, the revenue streams, valuations and profits.

 

2. ” 10 Twitter Best Practices For Non Profits ”

This Blog by DIOSA Communications discusses how non profits who are most successful at utilizing social networking Web sites like Twitter, Facebook, and MySpace and how they know from trial, error, and experience that a “marketing and development approach” on social networking sites does not work.

It’s about community building around your mission and programs. Just having profile on Twitter (or MySpace, or Facebook) does not magically produce any results. You have to work these profiles. Find the person on your staff who loves Web 2.0 and enjoys working the sites and/or find a marketing/pr intern from your local university that needs to do a senior project! If they are getting college credit, then you know they have to stay around for at least a semester.

 

3. “8 Non Profit CEO’s That Tweet”  

Beth Kanter reveals some good advice and  insights along with 8 Non Profit CEO’s that tweet

Recently, BusinessWeek published a slideshow of CEO’s who use Twitter, noting the dramatic rise of CEO’s who use Twitter to clue customers in on new services, help them with questions about their products, and generally get a little bit personal with customers, business associates, and the public.

There are some other benefits to having your nonprofit’s CEO be on Twitter, these might include:

  • Source of news
  • Brand Building
  • Focus Group/Research
  • Networking Tool
  • Monitoring
  • Drive Traffic to web site
  • Humanizing your communications

Of course, if your CEO is going to Twitter, they have to be keep a consistent schedule and be authentic.    There’s been a bit of debate about celebrity Twitter users who have “ghost” twitterers or simply people helping them tweet.

She did a brief scan to see if there any nonprofit CEOs who Twitter.  Here’s a few that she found:

 

4. “26 Great Social Media Presentations For Non Profits”

This post by Rebecca Leaman lists 26 great new presentations on social media with more coming out almost daily, now that we’re deep into conference season, and many are directed specifically to the needs of non-profits. If you’ve been thinking of launching or expanding your organization in social media, Slideshare is a good starting point for information and advice. But it can be time-consuming to pick through a wide range of slideshows to find those that are up-to-date, actionable, and appropriate to nonprofits.

Here’s a hand-picked selection of presentations to get you started.

 

5. ” 7 Tips For Effective Call to Action – For Your Web Site or Blog”

This Blog by “Hubspot” highlights 7 tips on a calls to action and how nearly every website should have a goal and some action they want their visitors to take. The goal may be to generate leads, buy products, click on ads or even just subscribe to an RSS feed.

A call-to-action is the copy or graphic you use to entice and persuade your readers to take that action. Well-designed calls to action can dramatically increase a site’s rate of conversion to its goal.

So what’s a well-designed call to action? Here are 7 Tips.

Comments

  • http://blog.wildapricot.com Rebecca Leaman

    Thanks for including my “26 Great Social Media Presentations For Non Profits” post here, Jeff. It’s been especially great to have readers (both at the MrTweet blog and on the original posting at Wild Apricot Blog) adding their own “finds” to help build the resource, on top of those 26 presentations I’d selected. Would love to get your suggestions, too!

  • megandp

    Wow – this is a great resource. Can’t wait to check out the links. Regarding point #2 – the comment on how simply having a twitter account does not magically produce results is so true. You need to know how to use the technology effectively in order to see any return. I see some nonprofits are using it effectively but other organizations seem to think that a feed, or one-way communication, is good enough. I think it’s missing the point entirely. A pet peeve of mine is when the organizations don’t even bother to follow you back, or do follow you but fail to respond to comments (even when they are compliments!)

  • http://clairification.blogspot.com Claire Axelrad

    Great post filled with useful information. I’ll be sharing!