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  • http://www.interactone.com Thomas Mongan

    Nice article….I guess the million dollar question is the one you ask at the end! Bringing in page rank boosting traffic is mainly what Twitter does along with providing another level of interaction with your customers. Other than that I’m not sure what implications Twitter has for SEO. I have yet to see Twiter pages come up in serps for highly competitive keywords. but I could be wrong….let me know if I am!
    Happy marketing!

  • http://www.seo-peace.com Sunita Biddu

    Some very good basic points that one must not miss. You’ve summed them up nicely.

    However, you may want to fix the broken link of Infinity Technologies.

    Cheers!

  • http://blog.jojet.com Joel

    Hi Jeff,
    great article and nicely written :)

    I wouldn’t really class Adwords (PPC) as SEO although it can dove tail perfectly with an SEO program – i.e. by taking a good look at the actual phrases which PPC people are searching on and then optimising your site for organic growth for those PPC phrases.

    I’d also mention the page name as well e.g. “boat-insurance-for-north-sea-fisherman.html” is better than “index.php?page_id=97″ etc.

    As far as Twitter/Facebook Fan Pages are concerned – you end with a great one there! Google and Bing take Twitter etc VERY seriously (and are paying top dollar to get access to tweets for their search results). I would say therefore that tweets are a very lucrative field to build up those back links to your site (but only when done in a non spammy way).

    Finally I’d say take a look at what Google say themselves re what’s good for SEO:
    http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769

    Joel

  • http://www.liquidwholefood.com Carolyn from LiquidWholeFood.com

    I didn’t use to think that the title tag served any more purpose than to just get some more keywords out there until I read an SEO newsletter that asked how I shopped online. When I put myself in the place of an online consumer (which I am!) I realized how likely I WASN’T going to click a title tag that was nonsense, boring, or didn’t offer me something.

    As for your last question, I came here from a Twitter link. Nuff said?

  • http://jeannemariephoto.com Jeanne Viggiano

    Great article Jeff. An abundance of useful information I can implement right away.

  • http://www.dinkuminteractive.com flemo

    As always good stuff Jeff. A couple of inaccuracies there, definitely don’t want to lump Paid Search with SEO. Plus, and probably a little more nit-picky, I wouldn’t rule out the value of meta descriptions for SEO rankings. Our tests definitely show it does contribute as a ranking factor in addition to the element that you suggest which is users eyeballs.

    There is most certainly great value in creating good, solid content as you’ve demonstrated on your blog.

  • http://www.e-mphasis.com naturalseoexpert

    To add to the great points you make in this article I would suggest the following:

    Title: This should articulate exactly what your page/blog/content is about – as succinctly as possible using the two most important 2 or 3 word phrases you want to search in for.

    Description: In my experience this should be the compelling bit. You can also try reverse engineering this, keep to key phrases, as with the title BUT make sure that your description sets you apart from the other results around you, sell your USP or explain why a visitor should choose YOU and not the other results. As you say it’s all about conversion.

    Remember the core behaviour in search is for users to click on the result that is the closest match to what you searched for that doesn’t switch you off.

    Finally, a great point on long tail searches as selecting the right keywords is REALLY important. Use phrases that balance volume of searches with accuracy of targeting. Sometimes it’s better in business to get 9 of 10 perfect enquiries rather than dealing with a thousand enquiries of which 10 are ideal.

  • http://www.mltcreative.com Craig Lindberg

    Jeff, Very nicely done formula for an irresistible kool-aid blend to power any web-centric business model. And to your last, I enjoy the luxury of reflecting upon your question a few months down the road and the signs keep pointing that way with increasing frequency.
    Skol !

  • http://nickstraffictricks.com Nick Stewart

    > Paying For SEO (like Pay Per Click (PPC) campaigns on Google)

    I think PPC is a different beast from SEO.

  • http://www.evolutionfiles.com Bear Files

    Jeff, great post. You’ve got an amazing way of explaining complex information in a simple, understandable way. A mistake some businesses make is asking the designer to optimize the site for keywords that aren’t being searched for. Wordtracker or similar keyword tools can help make sure that at least a few higher volume keywords are part of the approved list.

    Since most websites are “redos” these days, another thing I suggest is to study past PPC campaigns, web analytics and ranking reports of the previous generation site to see what keywords the site has historically done well for.

    Also, as Joel mentioned, the page URL is important, probably as important as the page title.

    Thanks for the great info (as usual).

  • http://www.seavusproducts.com Petra

    I think this should be a guidebook for everyone who wants to run their business with website. Very useful info.

    Petra

  • charlestaggart

    Great Article Jeff!!!

    This is something I try to explain to people in Business and also on Twitter… There is also a difference between a Blog and a Website, thus one of the reasons Google spent the time, money and effort to create a search just for Blogs… I believe also one should consider security too, when referring to the two different kinds of web sites, thinking to the WordPress Trojan that hit so many blogs…

    I also like how you have highlighted promoting sites using social media like FaceBook and Twitter- just because you created it, doesn’t mean people will find it… I would also add in just because you have a computer, does not mean you are a great web designer or Blog writer… There are something’s that are just best to hire a professional to do…

    Again GREAT ARTICLE!!!

    @CharlesTaggart
    http://charlestaggart.wordpress.com

  • http://1techblogOuye.com 1Ouye

    Hi Jeff,

    All great info. I would like to add that I have heard it is important to make sure your companies info is correct on all the websites that come up in a search on your company. Places like Yelp, Yellowpages.com etc. that have reviews and basic company information. Also, take the time to cross link from these pages back to your website.

    Making all of these profiles match exactly and sending them back to your homepage helps the cohesion of the companies online profile and a search will bring up these matches as apposed to contradicting addresses, hours of operation that an aggregation program might not lump together. One Embarcadero is not the same as 1 Embarcadero or 1 Embarcadero W. etc.

  • http://nashandassociates.com Brian Nash

    Jeff -
    Yet another super article by the Guru!

    I’ll try not to re-hash what other commenters have mentioned. What strikes me in this whole issue of ‘can your customers find you’ are two thoughts: first – separation from the competition in this world of ‘information overload’; second – what are you doing to separate yourself from the competition. I don’t have the expertise to give a meaningful comment on the second issue. I leave that to your SEO, branding specialists, who offer great ideas on that topic.

    On the issue of ‘information overload’ and separation from the competition, which is, of course, intertwined with the second, this strikes me as something you have written about a number of times – niche identification and relevancy through great content within your ‘niche.’

    No one is going to go to our blog on matters such as ‘how to build a better widget.’ That’s not our gig. Best vacation spots – hmmm – not there either. Legal, safety, health issues in the context of the law – that’s our ‘thing.’ So – what have I discovered has driven traffic to our site? Consistently trying to write thoughtful, meaningful content. As you often say – paraphrasing, of course – Content, Baby, Content.

    Sure keywords, broadcasting through SM sites like Facebook and Twitter – all part of the game plan. But – isn’t it also true? – if you post junk, you may get them to come once, but they ain’t coming back again! Seems it’s the old story of the tortoise and the hare – slow, steady (and meaningful content) and they will follow. Seems that’s what gets you ranked on page one together with all the other important ‘tips and tricks.’

    Keep these posts coming – as I know you will. I’ll work on the content; you and your readers who comment can fill me in on the other ways to max that content.

  • http://manifestyourdreams.biz Curt Bizelli

    Hello, Thank you so much for the valuable information. I always wondered if the meta description had an SEO impact. That alone was a lot I took from this blog article, because I know I know to tailor it more to the Human as opposed to The Spider!
    I would also like to note something I don’t believe you mentioned and that is that wordtracker (if its the same thing I’m thinking of) has a firefox plugin in which opens up side by side while you’re writing your blog post to let you know information about keywords as well as how many times you’ve used those keywords in your blog post.
    Thanks Again and God Bless,
    Curt Bizelli

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  • http://www.jeffpinkham.com Jeff Pinkham

    Very down to earth points. the main problem I find is consistent follow up of these policies. It’s hard and time consuming to create content of value

  • http://www.dallasseoblog.com steveplunkett

    Jeff…

    if you are going to be doing blogs on SEO…

    FIX THIS!!!

    =)

    • http://www.dallasseoblog.com steveplunkett

      (your title tags..)

  • http://www.ryanfmc.co.uk Ryan McNamara

    I agree with Jeff these are all good points, with well constructed answers but I find that sometimes clients can lose interest if they don’t see results instantly, so I would add keeping clients motivated as one of the keys to successful SEO, as it has worked for me.

  • http://twitter.com/mm4rley Matthew

    Jeff would you recommend having a blog on your site or on another site like Blogger, WordPress etc that will have a higher page rank ?

    • http://jeffbullas.com Jeff Bullas

      Hi Matthew Having a WordPress blog on your own website that is self hosted is very valuable for driving traffic and for SEO. Don’t go the Blogger route!!

      • http://uber.la jmacofearth

        Yes, as I understand it, the Link Love your get from your URL is completely lost if you are on wordpress or blogger’s hosted platforms.

        • http://jeffbullas.com Jeff Bullas

          Yes it needs to be on your website domain as a sub-domain.
          A blog on a separate domain such as WordPress and blogspot will not help your website with SEO at all

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  • http://twitter.com/JenniferBulman Jennifer Bulman

    Jeff,
    Yahoo keywords suggestion tool (Overture) appears to be non-functional.