Comments on: The 10 New Rules of PR http://www.jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/ Internet Marketing Sat, 11 Feb 2012 04:18:00 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Traci Garceau http://www.jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/#comment-34064 Traci Garceau Thu, 22 Dec 2011 19:38:00 +0000 http://jeffbullas.com/?p=639#comment-34064 Excellent Article - Thank you ! Excellent Article – Thank you !

]]> By: The 10 New Rules of PR | Accounting and Small Business /Beverly Shares http://www.jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/#comment-33159 The 10 New Rules of PR | Accounting and Small Business /Beverly Shares Sun, 04 Dec 2011 19:43:40 +0000 http://jeffbullas.com/?p=639#comment-33159 [...] full article……via The 10 New Rules of PR | Jeffbullas’s Blog. Share OptionsPrintTwitterEmailMoreFacebookLinkedInStumbleUponRedditDiggLike this:LikeBe the first [...] [...] full article……via The 10 New Rules of PR | Jeffbullas’s Blog. Share OptionsPrintTwitterEmailMoreFacebookLinkedInStumbleUponRedditDiggLike this:LikeBe the first [...]

]]> By: Monday Morning Quick Tip – The ‘New Rules’ Of PR Apply To The Horsebiz, Too | KempEquine / No Biz Like Horsebiz http://www.jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/#comment-30479 Monday Morning Quick Tip – The ‘New Rules’ Of PR Apply To The Horsebiz, Too | KempEquine / No Biz Like Horsebiz Mon, 12 Sep 2011 17:07:47 +0000 http://jeffbullas.com/?p=639#comment-30479 [...] Jeff Bullas (his blog is read in 115 countries and is on the AdAge.com Power 150 list!) about The 10 New Rules of PR; I hope you’ll give it a read, because he goes into great detail about WHY it’s [...] [...] Jeff Bullas (his blog is read in 115 countries and is on the AdAge.com Power 150 list!) about The 10 New Rules of PR; I hope you’ll give it a read, because he goes into great detail about WHY it’s [...]

]]> By: Usama O. Al-Sapty http://www.jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/#comment-28919 Usama O. Al-Sapty Sat, 02 Jul 2011 12:24:00 +0000 http://jeffbullas.com/?p=639#comment-28919 Hello I'm very glad that I got good information from your web in the field od PR ! I'm a teacher working under field of business manager . My education center is in Syria , as I'm help Iraqi refugee for training about cours of PR & Business letters . Hello I’m very glad that I got good information from your web in the field od PR ! I’m a teacher working under field of business manager . My education center is in Syria , as I’m help Iraqi refugee for training about cours of PR & Business letters .

]]> By: The Future of Communications: Here We Go Again « Here's to. http://www.jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/#comment-27066 The Future of Communications: Here We Go Again « Here's to. Sat, 19 Mar 2011 00:17:00 +0000 http://jeffbullas.com/?p=639#comment-27066 [...] through twitter I found this great article, The Ten New Rules of PR, which talks about the press release. The press release is not dead, but it is updated. The article [...] [...] through twitter I found this great article, The Ten New Rules of PR, which talks about the press release. The press release is not dead, but it is updated. The article [...]

]]> By: So You Want to Write a Media Release and Influence a Journalist? Part 2 | Spotlight on Marketing http://www.jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/#comment-24723 So You Want to Write a Media Release and Influence a Journalist? Part 2 | Spotlight on Marketing Thu, 06 Jan 2011 06:58:45 +0000 http://jeffbullas.com/?p=639#comment-24723 [...] “The 10 New Rules of PR” by Jeff Bullas [...] [...] “The 10 New Rules of PR” by Jeff Bullas [...]

]]> By: Alex http://www.jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/#comment-21772 Alex Tue, 21 Dec 2010 20:38:07 +0000 http://jeffbullas.com/?p=639#comment-21772 Yes I too highly recommend Dave Meerman Scott's book, I finished reading it just a few weeks ago and what I came away with is old marketing hit you over the head sales doesn't work with internet marketing today. You need to think like a publisher when creating the marketing campaigns for the digital audience. Yes I too highly recommend Dave Meerman Scott’s book, I finished reading it just a few weeks ago and what I came away with is old marketing hit you over the head sales doesn’t work with internet marketing today. You need to think like a publisher when creating the marketing campaigns for the digital audience.

]]> By: Sam http://www.jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/#comment-224 Sam Wed, 07 Jul 2010 09:04:26 +0000 http://jeffbullas.com/?p=639#comment-224 I have enjoyed a lot of the articles on this site but I don't agree with this particular piece's assertion that the web and "new PR" have changed the core business of influencing people. Gaining wide, direct exposure to people's inboxes was always available pre-internet via leaflets sent out in the mail. This style of direct marketing has proven largely ineffective however because it is clearly a form of advertising. I believe that in time we will see that online news releases written by companies themselves, rather than by media outlets, will also prove to be ineffectual because the information they contain lacks credibility. The paid-for wire services you mentioned also lack credibility since anyone can pay money to have their PR (actually advertisments) made to appear as news. Any modern consumer able to weild a mouse is savvy enough to skip those kinds of "news releases" and will certainly not be influenced by them. I have enjoyed a lot of the articles on this site but I don’t agree with this particular piece’s assertion that the web and “new PR” have changed the core business of influencing people.

Gaining wide, direct exposure to people’s inboxes was always available pre-internet via leaflets sent out in the mail. This style of direct marketing has proven largely ineffective however because it is clearly a form of advertising.

I believe that in time we will see that online news releases written by companies themselves, rather than by media outlets, will also prove to be ineffectual because the information they contain lacks credibility.

The paid-for wire services you mentioned also lack credibility since anyone can pay money to have their PR (actually advertisments) made to appear as news.

Any modern consumer able to weild a mouse is savvy enough to skip those kinds of “news releases” and will certainly not be influenced by them.

]]> By: Lara http://www.jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/#comment-223 Lara Thu, 24 Jun 2010 20:51:13 +0000 http://jeffbullas.com/?p=639#comment-223 I wish there was a site to see examples of GREAT press releases! Any ideas? I wish there was a site to see examples of GREAT press releases!

Any ideas?

]]> By: 10 nouvelles règles du PR « ~ Le Blog de Leïla ~ http://www.jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/#comment-222 10 nouvelles règles du PR « ~ Le Blog de Leïla ~ Mon, 24 May 2010 14:35:31 +0000 http://jeffbullas.com/?p=639#comment-222 [...] http://jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/ [...] [...] http://jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/ [...]

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