Comments on: The 10 New Rules of PR http://www.jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/ Internet Marketing Thu, 29 Jul 2010 23:15:07 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Sam http://www.jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/#comment-224 Sam Wed, 07 Jul 2010 09:04:26 +0000 http://jeffbullas.com/?p=639#comment-224 I have enjoyed a lot of the articles on this site but I don't agree with this particular piece's assertion that the web and "new PR" have changed the core business of influencing people. Gaining wide, direct exposure to people's inboxes was always available pre-internet via leaflets sent out in the mail. This style of direct marketing has proven largely ineffective however because it is clearly a form of advertising. I believe that in time we will see that online news releases written by companies themselves, rather than by media outlets, will also prove to be ineffectual because the information they contain lacks credibility. The paid-for wire services you mentioned also lack credibility since anyone can pay money to have their PR (actually advertisments) made to appear as news. Any modern consumer able to weild a mouse is savvy enough to skip those kinds of "news releases" and will certainly not be influenced by them. I have enjoyed a lot of the articles on this site but I don’t agree with this particular piece’s assertion that the web and “new PR” have changed the core business of influencing people.

Gaining wide, direct exposure to people’s inboxes was always available pre-internet via leaflets sent out in the mail. This style of direct marketing has proven largely ineffective however because it is clearly a form of advertising.

I believe that in time we will see that online news releases written by companies themselves, rather than by media outlets, will also prove to be ineffectual because the information they contain lacks credibility.

The paid-for wire services you mentioned also lack credibility since anyone can pay money to have their PR (actually advertisments) made to appear as news.

Any modern consumer able to weild a mouse is savvy enough to skip those kinds of “news releases” and will certainly not be influenced by them.

]]> By: Lara http://www.jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/#comment-223 Lara Thu, 24 Jun 2010 20:51:13 +0000 http://jeffbullas.com/?p=639#comment-223 I wish there was a site to see examples of GREAT press releases! Any ideas? I wish there was a site to see examples of GREAT press releases!

Any ideas?

]]> By: 10 nouvelles règles du PR « ~ Le Blog de Leïla ~ http://www.jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/#comment-222 10 nouvelles règles du PR « ~ Le Blog de Leïla ~ Mon, 24 May 2010 14:35:31 +0000 http://jeffbullas.com/?p=639#comment-222 [...] http://jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/ [...] [...] http://jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/ [...]

]]> By: Kelly http://www.jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/#comment-221 Kelly Mon, 24 May 2010 14:22:42 +0000 http://jeffbullas.com/?p=639#comment-221 Great article. I especially enjoyed the tip about adding links to press releases. I think the problem is more "traditional" PR people don't know about SEO and how it works and what you can do to take advantage of it. Great tips, thanks for sharing. Great article.

I especially enjoyed the tip about adding links to press releases. I think the problem is more “traditional” PR people don’t know about SEO and how it works and what you can do to take advantage of it. Great tips, thanks for sharing.

]]> By: AIMIA and PRIA: Why Online Reputation Management Matters « Media – Suarez http://www.jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/#comment-220 AIMIA and PRIA: Why Online Reputation Management Matters « Media – Suarez Mon, 17 May 2010 08:22:59 +0000 http://jeffbullas.com/?p=639#comment-220 [...] 10 New Rules of PR: http://jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/ [...] [...] 10 New Rules of PR: http://jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/ [...]

]]> By: Brian Hansford http://www.jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/#comment-219 Brian Hansford Thu, 22 Apr 2010 15:52:39 +0000 http://jeffbullas.com/?p=639#comment-219 Very thorough entry Jeff. Well done. I have to educate so many of my clients of these points because they are still in the old-school mindset and not the Web 2.0 mindset. While I agree it is important to develop content for frequent, I recommend a focus on truly newsworthy items to avoid the syndrome of PR-spam which many companies still engage in. (Bad habits that have survived the dot-com days, I guess.) Cheers, Brian Hansford Very thorough entry Jeff. Well done. I have to educate so many of my clients of these points because they are still in the old-school mindset and not the Web 2.0 mindset. While I agree it is important to develop content for frequent, I recommend a focus on truly newsworthy items to avoid the syndrome of PR-spam which many companies still engage in. (Bad habits that have survived the dot-com days, I guess.)

Cheers,
Brian Hansford

]]> By: mattceni http://www.jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/#comment-218 mattceni Fri, 09 Apr 2010 16:45:53 +0000 http://jeffbullas.com/?p=639#comment-218 I don't really agree with the first 4 bullets at all. Why would you devalue and dilute the formality of the press release with releases about speaking engagements and awards? Maybe if you're a startup it makes sense, but BusinessWire releases start to add up cost wise- and if your a small company, startup or small business who has $500 dollars for 700 word release? Why not create a blog for all these company events and target your customers and influencers that way? Issuing press release after press release is not the new rule of PR. The death of the press release has been debated for a long time and IMOP is dead. Maybe it's just a verbiage issue, but the counsel above is misleading. The new PR is about engagement and creating constitutients beyond your product or service category. It's about harboring community and using it's sheer momentum to move your cause forward - not issuing yet another Press Release. I don’t really agree with the first 4 bullets at all. Why would you devalue and dilute the formality of the press release with releases about speaking engagements and awards? Maybe if you’re a startup it makes sense, but BusinessWire releases start to add up cost wise- and if your a small company, startup or small business who has $500 dollars for 700 word release?

Why not create a blog for all these company events and target your customers and influencers that way? Issuing press release after press release is not the new rule of PR. The death of the press release has been debated for a long time and IMOP is dead.

Maybe it’s just a verbiage issue, but the counsel above is misleading. The new PR is about engagement and creating constitutients beyond your product or service category. It’s about harboring community and using it’s sheer momentum to move your cause forward – not issuing yet another Press Release.

]]> By: cody http://www.jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/#comment-217 cody Sun, 24 Jan 2010 00:50:38 +0000 http://jeffbullas.com/?p=639#comment-217 A long read but no problem I took note. Why didn't I think about focusing my press release for customers? I was to busy trying to make it look like A news preson made it. I have some I haven't send i'm going to redo them. I'll see your next work http:webnetmentor.com A long read but no problem I took note. Why didn’t I think about focusing my press release for customers? I was to busy trying to make it look like A news preson made it. I have some I haven’t send i’m going to redo them. I’ll see your next work http:webnetmentor.com

]]> By: Chandesh Parekh http://www.jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/#comment-216 Chandesh Parekh Tue, 22 Dec 2009 14:27:08 +0000 http://jeffbullas.com/?p=639#comment-216 Echoing 'sasse' above, most companies don't realize the shift and that communicating directly with customers (using a persona as you suggest) is so much easier now than ever before. Excellent article. Echoing ‘sasse’ above, most companies don’t realize the shift and that communicating directly with customers (using a persona as you suggest) is so much easier now than ever before. Excellent article.

]]> By: sasse http://www.jeffbullas.com/2009/07/17/the-10-new-rules-of-pr/#comment-215 sasse Thu, 17 Dec 2009 08:24:27 +0000 http://jeffbullas.com/?p=639#comment-215 very interesting article even from the point of view of a publisher. Doing marketing has been changed, but actually most companies didn't realize. very interesting article even from the point of view of a publisher. Doing marketing has been changed, but actually most companies didn’t realize.

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