Debunking The "Twitter Is 40% Pointless Babble" Survey

I have seen this headline circulating over the last week on Twitter and the blogs and so I decided that  I would have a closer look at it.  “Twitter Study Reveals Interesting results about Usage..40% are Pointless Babble” by Pear Analytics Well this is my take on this “Headline” and its eye catching  emotive perspective. (by the way [...]

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Survey Reveals Who Is Running the Social Media Show

I thought I knew who was in charge of Social Media in corporations until I came across this survey conducted by ipressroom.com with support by the PRSA which interviewed 278 public relations, marketing and human resources professionals to identify trends regarding their approach to social media. The breakdown of the companies surveyed by revenue was as follows 14% of the companies had revenue in excess [...]

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8 Reasons Why Social Media is Such a Powerful Marketing Medium

Why has Social Media captured the imagination and participation of so many people with up to 40% plus of the Internet population in some English speaking, developed countries creating a personal Facebook page. This is a social phenomenon worth contemplating and looking at, as this reveals a lot about who we are as human beings living on a planet wanting to communicate our [...]

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9 Ways To Convince The CEO To Use Social Media and Enter The 21st Century

In a recent post on my blog I listed “28 Reasons Why The CEO Is Afraid Of Social Media” which received comments from around the world from consultants and advocates within companies, about their experiences and the feedback they had received from management and CEO’s, including an aside from a reader from Romania who sent me a message on Twitter “@jeffbullas ..Your article was a trauma therapy [...]

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Marketing Trends Report 2009: Where does Social Media Stand?

What are the marketing trends for 2010 and where does Social Media Figure in the mix? A report by Equation Research  indicates some interesting trends that highlight that “Social Media” is certainly past being a fad and becoming mainstream.   The 5  Highlights 1. Current and Intended Social Media Use Yes, it’s currently part of our marketing activity [...]

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