Debunking The "Twitter Is 40% Pointless Babble" Survey
Tweet I have seen this headline circulating over the last week on Twitter and the blogs and so I decided that I would have a closer look at it. “Twitter Study Reveals Interesting results about Usage..40% are Pointless Babble” by Pear Analytics Well this is my take on this “Headline” and its eye catching emotive perspective. (by the [...]
Survey Reveals Who Is Running the Social Media Show
Tweet I thought I knew who was in charge of Social Media in corporations until I came across this survey conducted by ipressroom.com with support by the PRSA which interviewed 278 public relations, marketing and human resources professionals to identify trends regarding their approach to social media. The breakdown of the companies surveyed by revenue was as follows 14% of the companies had revenue in [...]
8 Reasons Why Social Media is Such a Powerful Marketing Medium
Tweet Why has Social Media captured the imagination and participation of so many people with up to 40% plus of the Internet population in some English speaking, developed countries creating a personal Facebook page. This is a social phenomenon worth contemplating and looking at, as this reveals a lot about who we are as human beings living on a planet wanting to [...]
9 Ways To Convince The CEO To Use Social Media and Enter The 21st Century
Tweet In a recent post on my blog I listed “28 Reasons Why The CEO Is Afraid Of Social Media” which received comments from around the world from consultants and advocates within companies, about their experiences and the feedback they had received from management and CEO’s, including an aside from a reader from Romania who sent me a message on Twitter “@jeffbullas ..Your article was a trauma [...]
Marketing Trends Report 2009: Where does Social Media Stand?
Tweet What are the marketing trends for 2010 and where does Social Media Figure in the mix? A report by Equation Research indicates some interesting trends that highlight that “Social Media” is certainly past being a fad and becoming mainstream. The 5 Highlights 1. Current and Intended Social Media Use Yes, it’s currently part of our marketing [...]
Survey Reveals: The Top 5 Social Media Channels Companies Are Using
Tweet I recently posted an article on my Blog on “How Many Social Media Channels Should Your Brand Be Using?” and it came to my notice this survey conducted by Minneapolis-based Russell Herder and Ethos Business Law in July 2009 and it highlighted the most popular “Social Media Channels” that corporate USA are using. (They surveyed a total of 438 randomly [...]
28 Reasons Why The CEO Is Afraid Of Social Media
Tweet I talk everyday to clients who want a new website and want to be found online, but the word Social Media doesn’t even enter the conversation and isn’t included in the initial brief. They do know what Social Media is, but they have all these reasons and excuses about why they shouldn’t be integrating it into their company website and include [...]
Why PR Should Take Social Media Seriously
Tweet There are two parameters that help define PR, reach and influence and getting your corporate message out efficiently without filters is also vital in the age of digital media, where cynicism of the old methods is pervasive. So why does Social Media need to be taken seriously? It’s more believeable and trustworthy than the filtered mainstream [...]
Are These Facts And Figures About Twitter True Or False?
Tweet In a recent post I mentioned that Quantcast’s traffic estimate for Twitter for the USA was 26.5 Million visitors for the month of June, 2009. As I don’t live in the USA, but Sydney, Australia, I am kind of curious about the number of people visiting Twitter from other countries including Australia, as it has implications for the reach, usage and [...]
How Many Social Media Channels Should Your Brand Be Using?
Tweet I sent an invite to a past colleague of mine to be a friend on Facebook just recently and he sent me back an interesting email, which in essence said. ” I only have time for one social media channel (it happened to be LinkedIn), so don’t be offended if I politely refuse, but if you want to communicate through LinkedIn, I [...]
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