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  • http://www.successfulsolutionslifecoaching.com Karen Parsons


    I have just found your blog through a Twitter referral and will be bookmarking it. I am relatively new to Social Media Marketing but am very excited about it. I am launching a new Life Transformation Program in a couple of weeks and found this article very helpful to assist me in getting the word out!

    Thank you kindly.

    Karen Parsons
    Successful Solutions Life Coaching

  • Trey Pennington

    Good social media road map for companies, professional service firms, politicians, and *gasp* celebrities. Printing it out now to make sure I’ve followed the checklist.

    Trey Pennington

  • http://stevemcauliffe.wordpress.com/ Steve McAuliffe

    Outstanding Post… Had to bookmark this one as not to lose sight of the importance if the interrelationships of the key social media channels… also a site that I will refer new “socialites” to as they venture out. Thank You!!

  • Nikhil Vaswani

    Great tips and very nicely written! Social networking will soon become the most effective way of building your professional career and creating a personal brand. However, one will have to invest time in learning the effectiveness of these sites and ways to use them properly.

    By the way, I am new to LinkedIn too and have found this resource quite useful. It is a new book called “How to REALLY use LinkedIn” by networking expert Jan Vermeiren. Check it out, you can find a free lite version at http://www.how-to-really-use-linkedin.com/

    • http://dpbloghost.com Dustin

      I am also new to LinkedIn and have been looking for some more detailed information on it. Thanks @Nikhil Vaswani for that extra link.

      @Jeff I also want to thank you for this perspective on Social Media. I’ve been trying to just get a following on one social media channel at a time while slowly building the others up. It may be a pretty good strategy to limit yourself so you can maximize the channels you are using.

  • http://byronnnewmedia.com Deano Power

    G’day Jeff, nice post, you make a great point. Concentrate on a few networks then expand your presence from there. I believe a good listening strategy is should also be on of the first cabs off the rank in a sound Social Media strategy. Look forward to reading more of your content. Deano


    Charlene Li has made a huge contribution to the space not least of which, the Top 100 brands paper.

  • http://excellenteditors.com Frank DiCostanzo

    This is fantastic advice, Jeff. We must remember, too, that building a business is not a sprint. We must be patient, and we must be open to learning how to navigate through networks we’ve yet to understand. Again, some great pointers. Thanks for this valuable post.

  • http://www.amnigos.com Vijay Rayapati

    Good points Jeff. The number of channels you or your company needs to be active is specific to the use case and goals one have from using that particular social web channel.

    What is really important for companies to understand is that social media isn’t for just big or small firms but for all who care about listing & engaging in conversations with their target group of users/customers/followers.

    The biggest challenge for brands using multiple social channels are resources like time, human effort, continuously refined engagement strategy & better technology adoption to minimize the cost required for social engagement from brands side.

    Finally as someone said, “In Social Media, Getting there is easy but doing it better is difficult”so Individuals and Brands need to realize that social media isn’t an instant fix to all problems & it takes lot of effort to see results.

  • http://www.cmcexecutivecoach.com Carol Aloisi

    As an executive coach I appreciate such solid, implementable advice re: social media–Now off to tweet. Thanks!

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  • http://www.saracanaday.com Sara Canaday

    The post couldn’t be more timely. I will giving a “talk” in the morning for small business owners, who have not taken advantage of social media to convey their brand. I have culled through the current data, opinions, and best practices for those BEST SUITED TO SMALL BUSINESSES and appreciate your like-minded approach.

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  • http://www.twitter.com/thejordanrules Jordan Julien

    Great post, really appreciate the thought that went into it.

    I think the number of social media channels a brand should be using is dependent on the brands goals and audience. I wouldn’t necessarily suggest that a CPG brand put Linked-in in their top 4 SM channels.

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  • Subbu Jois

    Thanks for the note, Jeff! And a Brilliant one at that!
    Another point to add – today the media is diverse and cannot be controlled – a user may use texts, images or videos to communicate. Hence, restricting oneself to a single channel/medium may be limiting. In the days to come, we are bound to see much more multi-media content !
    Subbu Jois

  • http://www.twitter.com/recruiterdude Michael Black

    This is an outstanding posting. So many people are overwhelmed by the Social Media world and get turned off when it does not go the way they expect. I believe that it is just another channel to communicate your brand message.

  • http://www.acevirtualassistance.com.au Jodi Gibson

    Great post. You are addressing an issue that is so relevant in today’s world. If you are not involved in social media for your business – you are missing out on such a powerful and relevant tool. I always suggest find where your target market is and start from there. At the moment I am concentrating on my blog, Twitter, Facebook and LinkedIn which is working really well. Thanks for the extra tips and links – some extra homework for me this week!

  • http://www.smoothe.com Smoothe_Agency

    Thank you for such an insiteful read. I found your link on Twitter and will be bookmarking your page also. We are new to online marketing and just building our first blog now so your tips and ideas will help me no end. Thank you!

  • http://onlinemediaanalyst.com Eric Melchor

    Excellent post. Love the cartoon!

    Eric Melchor

  • http://TwitterProfessionals.com Alex Goodall

    Excellent post, as usual. Thanks, Jeff.

    My list of “Why Twitter?” – which is much the same as “Why Social Media?” is:

    get closer to customers; find new customers; improve brand and product awareness; increase website traffic; provide an additional communications channel; find partners; find employees; educate the market; inform the public; influence opinions; enhance special promotions; support customers ….

    Alex Goodall

  • http://www.corisleachman.com Coris Leachman

    Hi Jeff,

    Just thought I’d say that I appreciated reading this article and agree with a lot of what you have written, apart from this bit:
    “So these are the four I would start with and if you only have the resources or the inclination for one for now, I would start with a blog. ”

    I personally would advise people that if they are new to social media to start with twitter, and not a blog. It’s much easier and quicker to get into. Blogging well can take time and for many businesses out there can be difficult to a. come up with relevant blog articles, and b. put aside the time to frequently write well written articles.
    Maintaining a content rich blog takes time and perseverance and if this time is not set aside regularly, the likelihood is that the blog will be forgotten about and fall by the waste-side or just seem quite bare, which will detract from the company’s image / brand value.
    I prefer to tweet myself as is quick and easy to maintain – not to mention addictive!

    All the best ,


  • http://TwitterProfessionals.com Alex Goodall


    I agree exactly with what you say. That’s the approach I take with http://TwitterProfessionals.com



  • http://www.rayapatitech.com Rayapati Venkata Krishna sekhar

    Its very good social media concept

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  • http://www.positiveinternetmarketing.co.uk Internet Marketing Perth

    Excellent post Jeff. I recently gave a presentation to local small business owners and your article covers many of their concerns over what to concentrate on and what to spend time on.


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  • http://www.landaudesign.com Bonnie the Joomla Trainer

    Great post! I always tell our clients to really look at what they’re after with social media, and choose the outlets that will bring the greatest gain with least effort. And then I say… choose ONE to focus on for 2-3 months. Our clients are sole proprietorships or small businesses with few resources, and many delve in and try to take it all on, then give up from overwhelm. I’m also going to bookmark this and let our clients read it when they ask “should I do social media?” Thanks!

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  • http://ewingsir.com/ Ewing Sothebys

    This is very helpful. We are a small business that has one person doing our social media and we are doing 3 social media types very well: blogging, facebook and twitter. We do some digg and stumble and we are beginning to dive into linkedin but it’s a big job for one person. This is a helpful article, thank you.

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  • http://www.anremmash.ru sheecekep

    Хорошо написал. Так держать!!! :)

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  • http://iliaso.livejournal.com/ Ilia Sotonin

    Nice post. Have already used some advices
    We`ll see the result

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  • http://lesliekohler.com Leslie Kohler

    Good, concise post packed with lots of useful information. I tend to get so immersed in FB and Twitter I tend to forget about the other useful channels.

    Leslie Kohler
    Author, Sins of the Border
    Radio Host and Contributor to http://divatoolbox.com

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  • http://www.linkedin.com/in/drunichols Dru Nichols

    I think that it only makes sense that brands, large or small should make their information and advertising available in as many ways possible. It used to be conventional marketing wisdom that if you didn’t spent 6% of your earnings on advertising (back in print days) you WOULD, without fail, go out of business. I imagine that percentage has dropped considerably with the many methods of free or inexpensive SMM. The big boys pay a lot more, of course, but they need a lot more revenue.

    I also think that it makes perfect sense for us, as individuals, as we are totally overwhelmed by this massive amount of marketing that now comes at us from all sides, to choose to limit what we read and watch, otherwise we wouldn’t have time to do anything else.

  • Kathryn

    Very useful post – thanks

  • Anonymous

    Once again, Jeff, another excellent post.

    It all comes down to available time, staffing, target audience and the greatest opportunities for attaining set goals, especially ROI. For example, MySpace has significantly changed and may no longer be a viable tool for many to use. In its heyday, it was especially strong with/for the musical demographic. For older IT professionals and such, maybe not so much.

    Another area that I find worthwhile engaging in is what I and others are doing right here – commenting under the Blogs of other people. This is a very good way of getting to know others and for them to get to know us better, too. There is also absolutely no reason not to include a signature under your comments. After all, they serve to qualify us and our comments; and they make it tad easier for others to immediately connect with us from below.

    Thank you.

    Marc LeVine
    ICA Social Media
    LinkedIn Bio: http://www.linkedin.com/in/marclevineica
    Follow me on Twitter at @icanewfriend

    • Hassan

      Thanks for the post. Very much astonished to see the numbers of people hired for social marketing by such a big companies. Why is that do they have less work or companies don’t want to spend I. This field.

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  • http://twitter.com/ClickWhisperer Click Whisperer

    @SFNGroup we have 350+ individual social presences spread across half a dozen brands. I had to write my own software to keep track of all the presences and metrics. 

    • http://jeffbullas.com Jeff Bullas

      Wow!!…350+ social assets! What I would be interested to know is which ones are the most effective and for which brands?

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  • http://twitter.com/workboxsf Eric Weidner

    Businesses should look at social media like the telephone. It’s simply here and people use it. Then, spend time where your customers spend time online.

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  • Andrew Healey

    Great post, Jeff. I mainly use Linkedin and Twitter. I’ve found them both to be great ways to keep in touch with my industry.

  • Beth M. Wood

    Great post, Jeff. We are currently active with a blog, LinkedIn, Twitter, and Pinterest. Just starting to put together a Facebook page. I would say that it’s more about quality than quantity. Obviously the more platforms in which you’re active, the greater reach you will enjoy. But, you also don’t want to be active in a platform just for the sake of saying you’re active in more platforms. Does that make sense? Be where your clients/fans/customers/users are!

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  • Freddy

    Hi and as always a good post. This is my first response to one of your post Jeff, because usually I find them to be accurate and interesting. But something caught my eye in this post that didn’t sit well…

    Your competition has a blog and so should you…”
    This is difficult for me to accept. The only reason for any company to write a blog, or enter into any social Media channel, is because it brings value, has a purpose and ties in with the long term strategy of the company.

    “…My Space and Facebook are 2 of the largest…”
    Size does matter, but again, why should one be there if customers are not? Why should one be there if it doesn’t add any value or serves a purpose? We both know that “everyone” is online these days, and since Facebook is the largest, being there is a safe bet. But why spend resources on something if the target group isn’t there?

    You are actually recommending that companies should venture into four channels, given that they have the resources… Not based on knowledge about the target group, where they are, what they do and how they interact.

    Entering in to any social media channel must bring value, have a purpose and tie in with the long term strategy of the company. It’s that plain and simple, in my humble opinion.

  • http://twitter.com/m_raoul raoul mangoensentono

    Great post Jeff. I am currently on Twitter, Facebook, Google+ and I write blogs for myself and for the companyblog. I don’t have a company, but I try to use the social media channels to get my profile out there. Any advise on doing that?

    • http://jeffbullas.com Jeff Bullas

      If you keep reading my blog and also read my ebook http://ow.ly/dDts6 then that would help you a lot.

  • http://twitter.com/TheSatEvePot TheChef/TheLuckyWife

    Great info. One that was not mentioned that I have found really helpful and specifically in gauging where I am most effective through social media networks is Klout! Recent updates include an overview of social media interactions and how many people were engaged within a particular interaction. IMO, this type of feature provides an analysis benefit that no other social media platform offers.

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  • http://www.jdamico.net JDamico

    Good post, Jeff. When I look at the amount of resources many of the larger companies you mention are assigning to social media, I can’t help but think that my clients in the mid-size B2B tech and industrial sector just don’t have that level of support. I think 2013 may just be the year marketers focus on shaving the list of social media channels down to a manageable number to which they can adequately support. In some cases that may simply be a blog alone and perhaps even a LinkedIn company page or group. As with any marcom channel, pick a few that work, do them well and then re-evaluate.

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