Survey Reveals: The Top 5 Social Media Channels Companies Are Using

I recently posted an article on my Blog on “How Many Social Media Channels Should Your Brand Be Using?” and it came to my notice this survey conducted by Minneapolis-based Russell Herder and Ethos Business Law in July 2009 and it highlighted the most popular “Social Media Channels” that corporate USA are using. (They surveyed a total of 438 randomly selected [...]

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28 Reasons Why The CEO Is Afraid Of Social Media

I talk everyday to clients who want a new website and want to be found online, but the word Social Media doesn’t even enter the conversation and isn’t included in the initial brief. They do know what Social Media is, but they have all these reasons and excuses about why they shouldn’t be integrating it into their company website and include it in [...]

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Why PR Should Take Social Media Seriously

There are two parameters that help define PR, reach and influence and getting your corporate message out efficiently without filters is also vital in the age of digital media, where cynicism of the old methods is pervasive. So why does Social Media need to be taken seriously? It’s more believeable and trustworthy than the filtered mainstream media [...]

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Are These Facts And Figures About Twitter True Or False?

In a recent post I mentioned that Quantcast’s traffic estimate for Twitter for the USA was 26.5 Million visitors for the month of June, 2009. As I don’t live in the USA, but Sydney, Australia, I am kind of curious about the number of people visiting Twitter from other countries including Australia, as it has implications for the reach, usage and the [...]

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How Many Social Media Channels Should Your Brand Be Using?

I sent an invite to a past colleague of mine to be a friend on Facebook just recently and he sent me back an interesting email, which in essence said. ” I only have time for one social media channel (it happened to be LinkedIn), so don’t be offended if I politely refuse, but if you want to communicate through LinkedIn, I am [...]

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