<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: 5 Do&#039;s and 5 Don&#039;ts of Social Media</title>
	<atom:link href="http://www.jeffbullas.com/2009/09/15/5-dos-and-5-donts-of-social-media/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.jeffbullas.com/2009/09/15/5-dos-and-5-donts-of-social-media/</link>
	<description>Internet Marketing</description>
	<lastBuildDate>Sat, 11 Feb 2012 04:18:00 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
	<item>
		<title>By: Whitney Hoffman</title>
		<link>http://www.jeffbullas.com/2009/09/15/5-dos-and-5-donts-of-social-media/#comment-31335</link>
		<dc:creator>Whitney Hoffman</dc:creator>
		<pubDate>Tue, 11 Oct 2011 10:46:00 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=1458#comment-31335</guid>
		<description>There is a happy medium here of course.  Making sure you let some insiders and people whose taste you trust to give you feedback on the way, and making it reasonable before you ship.  Shipping stuff you know is half-assed, looking for other people to solve your end user issues, only leaves a bad taste for your product in their eyes. 

For a good example of a partial launch that leaves users wanting more, Look at something like Visual.ly.  They aren&#039;t prime time yet, but they do a good job by letting a few tools to tempt the appetite for the  main course to come.  And when they do launch, they have a bit of brand capital already built up, trust, so people will be more patient with any growing pains.

Yes, avoid tweeking every pantone color looking for the &quot;perfect one&quot;- because that doesn&#039;t matter.  Making sure people can log in easily does matter.  I would always have one neutral friend/ man off the street try my stuff before launch- at least one person with as little &quot;yes men&quot; bias as possible, and talk you through the path and experience- like IDEO often does in its design process- to see what&#039;s clunky in advance, and then fix anything critical to functionality and get it out the door.  Perfect is the enemy of good.  You can always revise some more, whatever it is, you need a minimal standard of good.

I look at my projects like having people over to my house for dinner.  Good friends don&#039;t mind impromptu and PB &amp; J, cereal and eggs if that&#039;s what we&#039;ve got and the emphasis is on people interaction- in fact, this can be the best kind of party.  However, for business colleagues and for important family holidays, we make sure the house is clean, the food is more special, and the effort that goes into serving, using the good dishes, etc. is heightened.  It&#039;s about making a good impression, and if things go well, they get invited into the inner circle where imperfections are more tolerated.

Make sense?</description>
		<content:encoded><![CDATA[<p>There is a happy medium here of course.  Making sure you let some insiders and people whose taste you trust to give you feedback on the way, and making it reasonable before you ship.  Shipping stuff you know is half-assed, looking for other people to solve your end user issues, only leaves a bad taste for your product in their eyes. </p>
<p>For a good example of a partial launch that leaves users wanting more, Look at something like Visual.ly.  They aren&#8217;t prime time yet, but they do a good job by letting a few tools to tempt the appetite for the  main course to come.  And when they do launch, they have a bit of brand capital already built up, trust, so people will be more patient with any growing pains.</p>
<p>Yes, avoid tweeking every pantone color looking for the &#8220;perfect one&#8221;- because that doesn&#8217;t matter.  Making sure people can log in easily does matter.  I would always have one neutral friend/ man off the street try my stuff before launch- at least one person with as little &#8220;yes men&#8221; bias as possible, and talk you through the path and experience- like IDEO often does in its design process- to see what&#8217;s clunky in advance, and then fix anything critical to functionality and get it out the door.  Perfect is the enemy of good.  You can always revise some more, whatever it is, you need a minimal standard of good.</p>
<p>I look at my projects like having people over to my house for dinner.  Good friends don&#8217;t mind impromptu and PB &amp; J, cereal and eggs if that&#8217;s what we&#8217;ve got and the emphasis is on people interaction- in fact, this can be the best kind of party.  However, for business colleagues and for important family holidays, we make sure the house is clean, the food is more special, and the effort that goes into serving, using the good dishes, etc. is heightened.  It&#8217;s about making a good impression, and if things go well, they get invited into the inner circle where imperfections are more tolerated.</p>
<p>Make sense?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Brian</title>
		<link>http://www.jeffbullas.com/2009/09/15/5-dos-and-5-donts-of-social-media/#comment-31081</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Wed, 05 Oct 2011 10:49:00 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=1458#comment-31081</guid>
		<description>Don&#039;t try the hard sell PLEASE - or alternatively only speak about yourself or your company offering - it&#039;s a conversation not your church </description>
		<content:encoded><![CDATA[<p>Don&#8217;t try the hard sell PLEASE &#8211; or alternatively only speak about yourself or your company offering &#8211; it&#8217;s a conversation not your church </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Carole Sanek</title>
		<link>http://www.jeffbullas.com/2009/09/15/5-dos-and-5-donts-of-social-media/#comment-28752</link>
		<dc:creator>Carole Sanek</dc:creator>
		<pubDate>Sat, 25 Jun 2011 14:05:00 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=1458#comment-28752</guid>
		<description>Good post one exception - in the don&#039;t worry about - people should worry about FB policy because I know businesses that masquerade as personal pages that are being taken down which means you lose everything.  I teach social media and when you masquerade that&#039;s spam and there is a spam button and a report button.  Just sayin.....</description>
		<content:encoded><![CDATA[<p>Good post one exception &#8211; in the don&#8217;t worry about &#8211; people should worry about FB policy because I know businesses that masquerade as personal pages that are being taken down which means you lose everything.  I teach social media and when you masquerade that&#8217;s spam and there is a spam button and a report button.  Just sayin&#8230;..</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jim Lee</title>
		<link>http://www.jeffbullas.com/2009/09/15/5-dos-and-5-donts-of-social-media/#comment-28617</link>
		<dc:creator>Jim Lee</dc:creator>
		<pubDate>Sun, 19 Jun 2011 16:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=1458#comment-28617</guid>
		<description>Yep, 99.9% is usually more than good enough. You can lose the deal, the moment, and lots of others negatives agonizing over that last .01%. Ship it!</description>
		<content:encoded><![CDATA[<p>Yep, 99.9% is usually more than good enough. You can lose the deal, the moment, and lots of others negatives agonizing over that last .01%. Ship it!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: omega seamaster antimagnetic</title>
		<link>http://www.jeffbullas.com/2009/09/15/5-dos-and-5-donts-of-social-media/#comment-27857</link>
		<dc:creator>omega seamaster antimagnetic</dc:creator>
		<pubDate>Mon, 09 May 2011 05:15:00 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=1458#comment-27857</guid>
		<description> causing everyone to forget the original point. And in the process hold up the shipping!! - Gary </description>
		<content:encoded><![CDATA[<p>causing everyone to forget the original point. And in the process hold up the shipping!! &#8211; Gary</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Oris WilliamsF1</title>
		<link>http://www.jeffbullas.com/2009/09/15/5-dos-and-5-donts-of-social-media/#comment-27652</link>
		<dc:creator>Oris WilliamsF1</dc:creator>
		<pubDate>Thu, 28 Apr 2011 09:55:00 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=1458#comment-27652</guid>
		<description>It seems many times, some -- not all -- of the input is more focused on critiquing an idea [which is easy vs. creating it] which can hang the whole thing up -- causing everyone to forget the original point. And in the process hold up the shipping!! - Gary</description>
		<content:encoded><![CDATA[<p>It seems many times, some &#8212; not all &#8212; of the input is more focused on critiquing an idea [which is easy vs. creating it] which can hang the whole thing up &#8212; causing everyone to forget the original point. And in the process hold up the shipping!! &#8211; Gary</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Amy</title>
		<link>http://www.jeffbullas.com/2009/09/15/5-dos-and-5-donts-of-social-media/#comment-20727</link>
		<dc:creator>Amy</dc:creator>
		<pubDate>Wed, 15 Dec 2010 11:48:00 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=1458#comment-20727</guid>
		<description>This speaks to me.  Nicely done.</description>
		<content:encoded><![CDATA[<p>This speaks to me.  Nicely done.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Majo</title>
		<link>http://www.jeffbullas.com/2009/09/15/5-dos-and-5-donts-of-social-media/#comment-17172</link>
		<dc:creator>Majo</dc:creator>
		<pubDate>Sat, 27 Nov 2010 11:59:54 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=1458#comment-17172</guid>
		<description>Great do&#039;s and don&#039;ts! Thanks for sharing.</description>
		<content:encoded><![CDATA[<p>Great do&#8217;s and don&#8217;ts! Thanks for sharing.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Atul Vhale</title>
		<link>http://www.jeffbullas.com/2009/09/15/5-dos-and-5-donts-of-social-media/#comment-14489</link>
		<dc:creator>Atul Vhale</dc:creator>
		<pubDate>Tue, 09 Nov 2010 12:19:04 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=1458#comment-14489</guid>
		<description>Jeff, 

You have covered good points what should do and what don&#039;t in Social Media. I like the way discovered the principle &quot;Just do it&quot;. These 5 things definitely help in crisis of website traffic dropping. But there is vast activity in social media I think to do this, such as build own network list and email list, being continuously active on social media is important to drive traffic and maintain popularity of website.</description>
		<content:encoded><![CDATA[<p>Jeff, </p>
<p>You have covered good points what should do and what don&#8217;t in Social Media. I like the way discovered the principle &#8220;Just do it&#8221;. These 5 things definitely help in crisis of website traffic dropping. But there is vast activity in social media I think to do this, such as build own network list and email list, being continuously active on social media is important to drive traffic and maintain popularity of website.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Karen</title>
		<link>http://www.jeffbullas.com/2009/09/15/5-dos-and-5-donts-of-social-media/#comment-6206</link>
		<dc:creator>Karen</dc:creator>
		<pubDate>Wed, 11 Aug 2010 19:29:15 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=1458#comment-6206</guid>
		<description>My advice to my kids has always been &quot;Excellence, but not perfection.&quot; I should listen to myself more often, and go ahead and ship it - or simply click send...</description>
		<content:encoded><![CDATA[<p>My advice to my kids has always been &#8220;Excellence, but not perfection.&#8221; I should listen to myself more often, and go ahead and ship it &#8211; or simply click send&#8230;</p>
]]></content:encoded>
	</item>
</channel>
</rss>

