The Top 5 Social Media Channels

Marketing is going through a lot of changes due to the rise of the Web and the latest technologies, including Social Media where you can easily and efficiently publish and promote your content and get your message out to your customers and potential clients.

The old marketing paradigm consisted of cold calling, mass media (radio, TV and newspaper), fax broadcasting, direct mail and all the other traditional marketing mediums. The ability of these channels to produce effective cost efficient results is waning as new technology such as caller ID, email spamming filters, as well as government regulations being put in place such as do not call registers.This is what you could also call “Push Marketing” or “Interruption Marketing”.

The “New Rules Of Marketing”  is about getting customers to engage with you when it suits them and to start having conversations with them.via blogs, forums, and other types of Social Media” that eventually leads to them being pulled to you as they provide email or RSS subscriptions to your unique and valuable content and information that helps them find solutions to their business problems or “pain points”.

In this video I look at what are the Top 5 Social Media channels and the some of the interesting facts and figures that will give you some insight in to how these platforms can assist you in pulling customers to you by gaining their permission. 

This is the first in a series of videos. In the upcoming videos I will look in more detail about how to apply the “New Rules of Marketing”  to your business to generate more leads and sales as well as to reduce the costs associated in acquiring New customers.

So what “Social Media” Channels are you currently using?


  • Terrie Hall

    I am a bit technology challenged, but I’m trying hard to jump on board these new platforms for marketing. I am currently working on a Facebook fan page, a blog, twitter and a website for interior designers called A blog is the perfect platform for interior designers, with the ability to post pictures and video…it’s perfect for my business! The learning curve is hard though, I look forward to the day when I have a complete grasp on all of it!

  • Luca De Berardinis

    Ho Jeff, very interesting post and video!
    Even though I perfectly know all the things you’ve mentioned in the video, it’ nice to hear them explained in a new and smart way like you did…
    I currently use social media as the main marketing tool for my clients (mostly Hotels and Restaurants) and we get measurable results that they even not expected! So I believe this the right way to promote a business online…
    I’m looking forward to seeing your next videos right here and soon!

  • Pam Brossman

    Fantastic Jeff glad to see you practicing what you preach with using video and how important it is to using it as part of your marketing strategy. I was reading your video article yesterday and we have been using this in our business for the last 8 months with enormous impact and international exposure.

    I look forward to your ongoing videos and your take on social media in the future.
    Pam Brossman
    Social Media Strategist

  • Brian Currin

    Excellent, thank you


  • kidpsychnurse

    Currently going through a rebranding of a 120+year old not for profit organization. Social Media is a big topic of conversation. I love social media and am the person responsible for the direct contact with referrals or customers. Our PR deptartment is very embedded in the corporate communication strategy where everything is very rigid and everything, pretty much talks about us. I know social media can be helpful, so will be watching your series for tools! I need all the help I can get to get us less pretentious!

  • Jim Bowman


    I like the video, which allows you to project your personality more than text alone. Any chance you could add a graphic to pull the list and numbers together for visual reinforcement?

    Looking forward to the next one.


    Jim Bowman
    The PR Doc®

  • Alex


    I find your blog very interesting and helpful and am glad to see that you are using video. I specialise producing professional video aimed at building a community online, if you have the time please take a look at this YouTube channel

    This shows that even the most niche of markets have a place for video!

  • gluciano

    Thanks, Jeff! I look forward to the rest of the series.

  • Cam Gleeson

    hi Jeff, glad you just re-tweeted this today, I must have missed this one.

    Great video as always, structured and informative supported by good facts

  • JLSimons

    Great start. I’ve enjoyed and learned from your blog and tweets, but this is the first time you grabbed my attention with a video. I’m looking forward to the rest of the series.

  • John Patrick, Profit Doctor

    Great start … looking forward to seeing more, learning more!

  • Keith Moore

    Open Government TV will have a new website launched and we welcome content sharing on one of our channels.

    Thank you.

  • @SerendipityJane

    Thanks for keeping on TOP of these changes!
    It can get confusing and it always requires me wrapping my neurons in new ways building these complex connections. :-)

  • Rocío Bravo Alonso

    looking forward for the new one.Congratulations for your blog

  • Dolly Turner

    Great video to share with clients!

  • ProQure | Entremattor & Mattservice

    We are the only in our industry that has innovatively linked our business idea and strategy with Social Media. In this respect, we are leading the change and the results are more than apparent – in sales, branding and market presence!

    Thanks for the article and great tips on which social media channels should be utilised!

    Ryan Eriksson
    Head of Marketing and Sales

    ProQure | Entremattor & Mattservice
    Entrance Mats & Matting Service

  • John Reed Cataldo

    great video, jeff. i look forward to your future posts. great points about content, conversations and- the keyword- engagement.


  • Dustin P.

    Great video!!! Looking forward to the next in the series

  • Nadir Ahmad Shah

    Social definitely needs to be considered in this day and age. But it needs to be more pertinent than just growing fans and followings. Businesses, at least in this region (Middle East) have just started realizing that. Look forward to you covering engagement strategies in the video series
    Nadir Shah
    Digital Strategist