14 Ways A CEO Can Benefit From Social Media: A True Story
It took very little convincing to prove we needed social media for our company and our brand. However, when it came to personally interacting as CEO of my own company on social media platforms, a wave of hesitation came over me on how to manage this pervasive virtual maze. After research and analysis on the [...]
Latest Study: How The Fortune 100 Are Using Twitter
I have recently been reviewing social media in a general sense so a new study by Weber Shandwick on Twitter that I came across was an opportunity to provide a more specific social media channel review about Twitter, that looks at the current use by the Fortune 100 and how they are currently implementing Twitter across their [...]
30 Interesting Social Media Observations
It’s been a long week.. flew to the Gold Coast, took a trip to a rainforest, chilled out on the beach, had a great time socializing with friends over a few great Australian wines, saw the B52′s (an American band popular in the 80′s) in concert in Sydney and they didn’t bring their A game (not helped by the fact that [...]
Why Social Media Attention Seeking Drives Traffic
What are the motivators and drivers that make us engage with social media with such generous endeavour, escaping from the clutches of TV to instead, check your Facebook or Twitter site, to post photos, write articles, make comments on blogs and shoot videos and post them on YouTube, all for “free”. Social Media has provided us with the ability to measure how much [...]
Study Reveals: 13 Best Practices Of Social Media Implemented By The Top 200 US Charities
I have noticed in both observing and working with non profits that their uptake and utilization of social media is creative, innovative and extensive and when I came upon this study by the University of Massachusetts Dartmouth Center for Marketing Research who had recently completed (June 2009) one of the first statistically significant studies on the usage of social media by United States [...]
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New Book “Blogging the Smart Way”
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