14 Ways A CEO Can Benefit From Social Media: A True Story
Tweet It took very little convincing to prove we needed social media for our company and our brand. However, when it came to personally interacting as CEO of my own company on social media platforms, a wave of hesitation came over me on how to manage this pervasive virtual maze. After research and analysis on [...]
Latest Study: How The Fortune 100 Are Using Twitter
Tweet I have recently been reviewing social media in a general sense so a new study by Weber Shandwick on Twitter that I came across was an opportunity to provide a more specific social media channel review about Twitter, that looks at the current use by the Fortune 100 and how they are currently implementing Twitter across [...]
30 Interesting Social Media Observations
Tweet It’s been a long week.. flew to the Gold Coast, took a trip to a rainforest, chilled out on the beach, had a great time socializing with friends over a few great Australian wines, saw the B52′s (an American band popular in the 80′s) in concert in Sydney and they didn’t bring their A game (not helped by the fact [...]
Why Social Media Attention Seeking Drives Traffic
Tweet What are the motivators and drivers that make us engage with social media with such generous endeavour, escaping from the clutches of TV to instead, check your Facebook or Twitter site, to post photos, write articles, make comments on blogs and shoot videos and post them on YouTube, all for “free”. Social Media has provided us with the ability to measure how [...]
Study Reveals: 13 Best Practices Of Social Media Implemented By The Top 200 US Charities
Tweet I have noticed in both observing and working with non profits that their uptake and utilization of social media is creative, innovative and extensive and when I came upon this study by the University of Massachusetts Dartmouth Center for Marketing Research who had recently completed (June 2009) one of the first statistically significant studies on the usage of social media by United [...]
8 Strategies To Convert Your Free Social Media Content Into Cash
Tweet I have been listening to a free ebook (also available in print..at a small cost.. but more about that later) from the Chris Anderson called “Free” via podcast on my iPhone over the last few days. He mentions in his eBook the declining cost of information due to what he calls the “Triple Play” of the digital age. Processor [...]
How The Top 500 Fastest Growing Companies Are Using Social Media
Tweet This is quite an interesting study due to the fact it looks at the 500 fastest growing companies in the USA and how they are using Social Media. The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically significant study on the usage of social media [...]
10 Ways To Use Twitter For Business
Tweet Twitter has been around for a couple of years now and is now receiving over 50 Million unique visitors a month. It’s use as a tool for business has never been seen before in the history of the web. Twitters credibility has increased in recent months as it has struck deals with Bing (Microsoft’s search [...]
Social Media Survey Reveals 92% Of Companies Using Social Media
Tweet I was going to review this social media survey in less than 500 words (the original report is 43 pages) but I found the revelations compelling so it ended up being over 1,000 words. It shows that companies are taking different approaches both bold and conservative. It also unveiled the fact that most companies are not ignoring [...]
How To Blog With Passion and Purpose
Tweet This blogging business, what is it all about? We have even invented “Micro Blogging” ..the 140 character fast food version of blogging (also known as Twitter)..which also beggars the question what is Macro Blogging? .. Now there is a business opportunity for a high tech startup! I have even heard the phrase “I am ..therefore I Blog ” hence “Blogging [...]
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