It was when I was reading a Comscore report on how many online videos that the US consumer was viewing each month that I came to a realization that “being found online” was not just about “textual content” anymore but that video was the new “teeming hotspot”. The latest generation don’t so much as read but “watch videos”
I was raised in the era of books, reading and offline content.. because the Internet was not even on the horizon whenI was growing up .. in fact colour TV was simply “amazing”. .. man had just landed on the moon… Ugg boots were “cool” and “Flares” were still the rage. The “Yellow Pages” were the place to be and fax broadcasting was the new frontier of marketing.
So if you want to be found you need to be not only using “Google” but also “YouTube” as it is the second largest search engine after Google.
So after that completely “non-influential introduction” Do you think online video is an important strategy in getting found Online? Yes or No