Comments on: Vote Now: Do You Think YouTube Video Is Important In Social Media Marketing?

By: Laurie Knechtel

Laurie Knechtel — Thu, 02 Feb 2012 02:32:00 +0000

Definitely important, but how important depends on your industry and if/how well your YouTube campaigns are supported via other social media/marketing channels.

By: Jessica Rogers

Jessica Rogers — Sat, 21 Jan 2012 02:56:00 +0000

Absolutely! One simple example is product “How To’s” and “reviews’ found on YouTube done by the average consumer.

By: Susan Savkov

Susan Savkov — Mon, 09 Jan 2012 02:58:00 +0000

It’s amazing how You Tube is becoming the new standard for brand engagement. From humorous to how-to videos brands can add another layer to their inbound content marketing

By: Dan Harris

Dan Harris — Sun, 23 Oct 2011 02:01:00 +0000

Almost thought this was a rhetorical question. Can’t imagine there are many who don’t see the value in video now.

By: Barry

Barry — Tue, 11 Oct 2011 01:32:00 +0000

Insanely stupid question, but probably very useful for SEO.

By: Arindam Roychoudhury

Arindam Roychoudhury — Fri, 20 May 2011 03:02:00 +0000

I don’t think there is any doubt in my mind about using video as an important strategy to being found online.

For b2b and b2c it’s a fantastic way of reaching our to your target audience. If there is provision made with the video for ratings and comment that can be a very effective tool for conversation with the target audience. To have text online is effective but I feel video is equally important.

By: Barb Smith

Barb Smith — Tue, 26 Apr 2011 03:52:00 +0000

Absolutely! Video is an integral part of being found online … and it’s not just YouTube that you need to be concerned with … taking the time to also post your video on Metacafe and Vimeo helps you get the maximum benefit from your content. I completely agree with Gary Peeples that people like to watch video, so including a video in as much of your content as possible is best – in your press releases, blog posts, articles, etc … It doesn’t have to be an expensive proposition either, use one of those great Flip video cameras (around $150), get good at shooting so you don’t have to edit, upload and voila!

By: Menezesclinton

Menezesclinton — Mon, 21 Mar 2011 05:16:00 +0000

It depends on your brand. If it is a B2C brand targeting the youth then youtube is definitely a tool you should consider. All my friends search for interesting videos on youtube almost on a daily basis and a proper mix of facebook, twitter and youtube can boost your Social Media Marketing strategy as action (in this case videos) speak louder then words.

By: Gary Peeples

Gary Peeples — Thu, 03 Mar 2011 02:45:00 +0000

And I feel there’s incremental value beyond using youtube to help you get found — which it certainly does.

I think there’s something to be said for showing them [your product or service] in a video, versus telling them with words and pictures.

I suppose we’ve all been taught that ‘actions speak louder then words’. For example, let’s say you teach swimming — why tell them how great your swimming lessons are when you can show them? Smiling faces, great instructors, clean facility. – Gary

By: JaroG4

JaroG4 — Wed, 15 Dec 2010 03:25:53 +0000

This is important when you want a sensation to go viral and be a part of pop culture. Take old spice’s TMYMCSL, a free series of responses to questions which people can share with their friends instantly giving a brand exposure. When done correctly, YouTube serves a very high purpose