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  • http://www.maintainwellbeing.net dean


    • http://mikail.posterous.com Hassan Mikail

      some great metrics amigo! thx.

  • http://www.businessesGROW.com Mark W. Schaefer

    I’m not surprised at these results. In my experience companies begin with the best intentions but by the time action plans work their way through bureacracies, legal reviews and politics, the two-way platform reverts to their comfort zone of glorified press releases.

  • http://www.seo.com Scott Cowley

    I’m still amazed that we’re stuck on this “large number of followers” kick. Follower count is no indication of “advocate count.” You need people who are passionate about your company. These kinds of followers have to be cultivated, not automated.

  • http://pending Post Positive

    It is interesting how some businesses implement social media and make it work, while others bungle along and don’t ‘get it’.
    Lately I’ve seen a rise in the number of non-profits using twitter and facebook as well, with differing levels of success.


  • http://socialstudiesblog.com Daniel Honigman


    Thanks for posting about our Twitter study. I think that as more companies develop social media policies — and, of course, spend more time in the space — they’ll create workflows to help them get Tweets approved quickly.

    Also, if you’d like to embed the white paper on this post for your readers, you can grab it here: http://www.scribd.com/doc/22617279/Do-Fortune-100-companies-need-a-Twitter-vention-Weber-Shandwick

  • http://CommunitiesDNAblog.com Rolando Peralta

    thanks a lot for this really interesting article, Jeff. this is really interesting. And I guess that some of these low metrics can be due old school marketing phylosophy and practices. Old behavior with a new toy.
    Most Fortune100 are not aware of fundamental ideas such as Permission Marketing, Word of Mouth or Communities. I think these would be essential starting points for them.

  • http://www.mydearvalentine.com Divya

    Great thoughts Jeff. Twitter is not less than a good resource of promoting your brand online through day to day conversation.

  • http://www.socialmediadj.com Johnnie Firari

    I see it over and over again that companies are not setting measurable goals (NOT SALES) within twitter. Just amazing how much is overlooked and underestimated!

  • http://www.hauteoc.com Kathy Marino

    Hey Jeff,
    This is truly great!

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  • http://www.iacinvestigations.co.uk/blog Ian Harm

    Excellent article, very informative. I have just recently got into Social Media for my business and I love the amount of helpful information that is out there.

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  • http://lisariemers.com Lisa Riemers

    Thanks for a really informative study. Interesting to see the benchmark stats used, eg 500 or more tweets – I’d like to think I’m a relatively engaged Twitterer personnally, although am only halfway there with around 250 Tweets and counting.

    Having worked for a FTSE100 org it’s comforting to see it’s still commonplace for other companies not to have embraced the platform. I think its reflective, as Mark Schaefer points out, that the internal approver/political channels often “sanitise” conversations to become approved statements.

    Twitter and other social networking sites still seem to be seen as the dark arts/a playground for the young (esp. consumers). Given the massive successes seen when organisations truly engage with their audiences, a slow process of education, using case studies and best practice guidelines such as above, can help drive better results for all.

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  • http://www.startupceo.co.za Mike

    Absolutely fantastic.

    I have read a few of your posts already, and wish I had stumbled apon this blog sooner.

  • http://www.johnakerson.com/blog John Akerson

    I retweeted this again today… the metrics in this blog post are amazing, in that they show such a phenomenal opportunity for improvement. I think the entire thing can be summarized like this: Twitter circa 2009 = Web circa 1997

  • http://www.newstwit.com Aaron W. Clopton

    I wish that I had stumbled upon this earlier, as well. I have been interested in this topic for some time as to how they are incorporating more and more. At my website, Newstwit.com, we actually have an entire news channel dedicated to Fortune 100 tweets (http://newstwit.com/fortunenews ) that is becoming popular.

  • Victor Canada

    Thanks for sharing Jeff. When I speak on Social Media or discuss it with clients I relate the maturity of Social Media today to the maturity of the WWW in 1995. Many companies rushed to get a website then. Hardly anyone but some early adopters and visionairies knew how to do it well at the time. 2010 is proving to be a great year for Social Media and more companies will embrace it.


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  • http://twitter.com/lynnfishman Lynn Fishman RN

    Content rich-great read. Thanks and regards, Lynn.

  • http://www.ursportswear.com Jacalyn Gross

    Wow! This is really crazy, makes me rethink some of my actions. Thanks for the advice.

  • http://dreamwebservices.net Dream Web Services

    Really sounds like many of these corporations either do not understand how to use the technology or just flat out are not making the time to implement it.

  • http://twitter.com/ShaunaStawicki Shauna Stawicki

    I’d really be interested in seeing a Fortune 100 company that’s doing it right. Have any examples?

  • http://twitter.com/StoneSculptorJN The Stone Sculptor

    You would think that every one of these corporations would have a SM marketing pro working for them full time.

  • http://twitter.com/StoneSculptorJN The Stone Sculptor

    You would think that every one of these corporations would have a SM marketing pro working for them full time.

  • http://twitter.com/StoneSculptorJN The Stone Sculptor

    You would think that every one of these corporations would have a SM marketing pro working for them full time.

  • http://twitter.com/StoneSculptorJN The Stone Sculptor

    You would think that every one of these corporations would have a SM marketing pro working for them full time.

  • http://twitter.com/DavePhillipson Dave Phillipson

    Thank you for proving that Twitter is dead!

    …actually, that it never was.

    Unless you are one of the following, Twitter is a non-issue:
    Alleged Social Media “expert”
    Media Hack
    MLM rep
    Celebrity (or wannabe)
    Single Mom
    Porn Star

     Dave Phillipson, MC
    CEO Space
    The World’s Largest, Oldest & Most
    Successful Organization for CEOs,
    Entrepreneurs & Visionary Investors

    P.S. Those that know me, understand there’s not much that gets me as excited as helping a fellow entrepreneur. I’m passionate about sharing my resources, knowledge, and elite connections in order to build business cooperatively. 

    I do this by receiving referrals from people like you. Who do you know that’s a business owner and wants to grow with strength & velocity?

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