How Does Social Media Help Deliver On Zappos's 10 Core Company Values
I am still sifting through the evidence on what makes an online retailer go from zero to 1.2 Billion sales in less than 10 years. I felt I needed to go beyond the tactics and to look the core values that have produced such a world class business and how that can be applied to [...]
10 Key Strategies To Make Your Website an Inbound Online Marketing Machine
In over 20 years in sales and marketing I have made many cold calls. Over the last 12 months I have not made one cold phone call or bought any expensive mass media marketing, yet sales have increased and business is much more fun. Isn’t there a better use of your time and money? Think of [...]
Why Would Your Company Need 13 Blogs?
I was begged the other day on Twitter to stop writing and Tweeting about a certain online retailer and a blog comment for a recent post on “17 Revelations On How An Online Retailer Went From Zero to $1.2 Billion” went like this. “Jeff, you are one of my favorite bloggers but honestly I am [...]
Harvard Study: 30 Key Findings on How The CEO Engages With Social Media
I have recently posted articles on ”9 Ways To Convince The CEO To Use Social Media and Enter The 21st Century“, as well as ”28 Reasons Why The CEO Is Afraid Of Social Media“, so this study presented at Harvard University by the “Society For New Communications Research” (SNCR) in November 2009, was a rather interesting read. I thought that a [...]
17 Revelations On How An Online Retailer Went From Zero to $1.2 Billion
I have recently been researching about how an online retailer has gone from zero to $1.2 billion in less than 10 years just selling shoes and I have been especially interested in their implementation and use of social media including Twitter and online video. The 35-year-old serial entrepreneur , Tony Hsieh (he made his first [...]
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New Book “Blogging the Smart Way”
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