10 Principles At Work In Creating Buzz In Social Networking
Last Christmas break was a busy socializing extravaganza with family, friends and business colleagues. There was much wine consumed, gifts given, food eaten and stories told, both tall tales and true. Superficial but interesting conversations were engaged on topics like movies recently watched ..such as “Avatar” and questions such as … “Is it a paradigm [...]
How Social Media Helped Avatar Make $1.8 Billion
Social Media is now part of mainstream marketing with Avatar using Facebook, Myspace and Twitter as part of its $200 Million marketing budget. The latest numbers on Avatar on Monday the 25th of January 2010 show that it passed Titanic as the largest grossing movie of all time. This Monday Fox confirmed that Avatar overtook [...]
Is Twitter Tanking? An Update
The lack of transparency from Twitter on its traffic including its domain and API traffic from sources such as Tweetdeck and Hootsuite are surprising and mystifying unless it’s a secret strategy by the Twitter team to keep the Twittersphere guessing. Some of the comments on my recent blog “Is The Twitter Fad Fading?” regarding this lack [...]
Social Media Leads Content Marketing: New Survey Reveals
Content marketing is a new and emerging marketing strategy that is quickly becoming a major consideration to be included in a companies online marketing toolkit as the traditional methods of marketing become less efficient and so more costly. The web allows companies and brands to showcase their expertise and thought leadership through content marketing with [...]
Is The Twitter Fad Fading?
Twitters growth from 2008 to 2009 was nothing short of stratospheric with growth headlining at over 1,300% . Shows like Oprah and celebrity users such as Ashton Kutcher also provided popular mass media promotion that fed the Twitter craze. In 2009 it went from 5 Million users to 30 Million users in 6 months. In [...]
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New Book “Blogging the Smart Way”
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