10 Principles At Work In Creating Buzz In Social Networking
Tweet Last Christmas break was a busy socializing extravaganza with family, friends and business colleagues. There was much wine consumed, gifts given, food eaten and stories told, both tall tales and true. Superficial but interesting conversations were engaged on topics like movies recently watched ..such as “Avatar” and questions such as … “Is it a [...]
How Social Media Helped Avatar Make $1.8 Billion
Tweet Social Media is now part of mainstream marketing with Avatar using Facebook, Myspace and Twitter as part of its $200 Million marketing budget. The latest numbers on Avatar on Monday the 25th of January 2010 show that it passed Titanic as the largest grossing movie of all time. This Monday Fox confirmed that Avatar [...]
Is Twitter Tanking? An Update
Tweet The lack of transparency from Twitter on its traffic including its domain and API traffic from sources such as Tweetdeck and Hootsuite are surprising and mystifying unless it’s a secret strategy by the Twitter team to keep the Twittersphere guessing. Some of the comments on my recent blog “Is The Twitter Fad Fading?” regarding this [...]
Social Media Leads Content Marketing: New Survey Reveals
Tweet Content marketing is a new and emerging marketing strategy that is quickly becoming a major consideration to be included in a companies online marketing toolkit as the traditional methods of marketing become less efficient and so more costly. The web allows companies and brands to showcase their expertise and thought leadership through content marketing [...]
Is The Twitter Fad Fading?
Tweet Twitters growth from 2008 to 2009 was nothing short of stratospheric with growth headlining at over 1,300% . Shows like Oprah and celebrity users such as Ashton Kutcher also provided popular mass media promotion that fed the Twitter craze. In 2009 it went from 5 Million users to 30 Million users in 6 months. [...]
25 Blogs to Inspire You or Maybe Depress You
Tweet The continuing development of the power blogger within different industry sectors, niches and micro niches is another demonstration of the Web’s power to continue to influence and change the “Information Age’s” landscape. The bloggers new found ability to spread their content through social media in recent times with great effect and leverage is raising [...]
How To Use Twitter For Business: 5 More Incredibly Interesting Case Studies
Tweet In the last post I listed 5 Twitter case studies and how companies are using Twitter for business. Due to the popularity of the post and with over 737 views in 48 hours it seems there is slight unkempt appetite for this information. So here are 5 more companies and how they have experimented, [...]
Twitter: 5 Business Case Studies
Tweet I am still hearing this deep and meaningful question at dinner parties, social moments and musings. “I don’t understand this Twitter thing, isn’t it just people telling their friends what they had for breakfast or did last night , what’s the point of that!” In fact, for a lot of people it is exactly [...]
New Case Study Shows: Social Media Is The Major Contributor To Lead Generation
Tweet Social Media is a major lever to amplify and generate inbound enquiry. In a recent post the “Social Media and the 3 New Pillars of Marketing“, I outlined how the following elements were crucial in growing your business in the “Digital” and “Internet” generation. Content: The home base your “Blog”.. plus other media such [...]
How To Optimize Your 5 Top Social Media Channels
Tweet Search Engine Optimisation is the art and science of getting Google (and other search engines) to find your website, blog, video and your other web content and rank it high so that when people enter key words that are relevant to your company they will find you or your company on the first page [...]
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