Comments on: Pepsi Forgets Super Bowl Advertising And Goes Super Social Media Marketing

By: Greg Satell

Greg Satell — Sun, 12 Jun 2011 12:28:00 +0000

Any ideas why Pepsi’s market share plummeted?

By: Facebook, Google, Coca-Cola – Weekender KW 19 - ethority weblog

Facebook, Google, Coca-Cola – Weekender KW 19 - ethority weblog — Fri, 13 May 2011 12:53:24 +0000

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By: Renee Malove

Renee Malove — Tue, 02 Nov 2010 12:09:43 +0000

Pepsi is definitely setting a trend, and one we’re going to continue to see as DVR and online television continue to become the norm. The bottom line is, people are tuning out conventional advertising in favor of the more interactive advertising opportunities presented by the web. It won’t be long before advertising on television really becomes a waste of money for these corporate giants. And the fact that they’re redirecting those funds for the greater good just shows that all technology is not, in fact, evil.

By: Renee Malove

Renee Malove — Tue, 02 Nov 2010 12:07:43 +0000

I think “quid pro quo” marketing, as you say, has always been the norm for companies. Sure, they donate, but giving a percentage of sales has a much more mutually beneficial value proposition…and in truth, it allows companies to offer far more support than they might otherwise because they’re able to continue generating revenue. There’s only so much they can give away flat-out, but planning to donate a percentage of sales to charity can exceed that amount based on consumer participation.

By: Frank Peters

Frank Peters — Tue, 02 Nov 2010 12:04:27 +0000

It’s refreshing indeed, but not new. Pepsi did the same last year.

By: Twitter, casos de sucesso: @Pepsi | PROSPECTATOR [pros-pek-tey-ter]

Twitter, casos de sucesso: @Pepsi | PROSPECTATOR [pros-pek-tey-ter] — Mon, 04 Oct 2010 12:41:21 +0000

[...] para estimular a colaboração e construir relacionamentos com consumidores. Se duvida, leia este post do blog jeffbullas.com. Por exemplo, a PepsiCo, localizada em Purchase, NY, tem há anos uma [...]

By: Heleen Thomas

Heleen Thomas — Sun, 20 Jun 2010 22:59:42 +0000

RT @ecomplexx Pepsi: Von der Super Bowl Werbung zum Social Media Marketing http://bit.ly/bYCarm ^EK http://bit.ly/dsAqXd

By: ecomplexx

ecomplexx — Sun, 20 Jun 2010 22:26:45 +0000

Pepsi: Von der Super Bowl Werbung zum Social Media Marketing http://bit.ly/bYCarm ^EK

By: Keith Keller

Keith Keller — Sun, 20 Jun 2010 21:36:14 +0000

#SocialMedia #Marketing #Pepsi "Pepsi Forgets Super Bowl & Goes Super Social Media Marketing" http://bit.ly/8GnaWA via @JeffBullas

By: Sumit Gupta

Sumit Gupta — Thu, 18 Mar 2010 04:02:43 +0000

Forgets Super Bowl Advertising & Goes Super Social Media Marketing http://bit.ly/5K6BJz