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	<title>Comments on: 40 Reasons Why The CEO Still Uses The Yellow Pages And Not Social Media</title>
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	<link>http://www.jeffbullas.com/2010/01/11/40-reasons-why-the-ceo-still-uses-the-yellow-pages-and-not-social-media/</link>
	<description>Internet Marketing</description>
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		<title>By: Jonathan Kidder</title>
		<link>http://www.jeffbullas.com/2010/01/11/40-reasons-why-the-ceo-still-uses-the-yellow-pages-and-not-social-media/#comment-2981</link>
		<dc:creator>Jonathan Kidder</dc:creator>
		<pubDate>Wed, 07 Jul 2010 04:15:38 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=2781#comment-2981</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;@MikeWickam You&#039;ll get a kick out of these: 40 Reasons Why The CEO Still Uses The Yellow Pages And Not Social Media http://bit.ly/5RGH4F&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">@MikeWickam You&#39;ll get a kick out of these: 40 Reasons Why The CEO Still Uses The Yellow Pages And Not Social Media <a href="http://bit.ly/5RGH4F" rel="nofollow">http://bit.ly/5RGH4F</a></span></span></span></p>
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		<title>By: The CEO And Social Media &#171; Jeffbullas&#039;s Blog</title>
		<link>http://www.jeffbullas.com/2010/01/11/40-reasons-why-the-ceo-still-uses-the-yellow-pages-and-not-social-media/#comment-1255</link>
		<dc:creator>The CEO And Social Media &#171; Jeffbullas&#039;s Blog</dc:creator>
		<pubDate>Sun, 04 Jul 2010 21:10:54 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=2781#comment-1255</guid>
		<description>[...] 40 Reasons Why The CEO Still Uses The Yellow Pages And Not Social Media [...]</description>
		<content:encoded><![CDATA[<p>[...] 40 Reasons Why The CEO Still Uses The Yellow Pages And Not Social Media [...]</p>
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		<title>By: 7 Ways To Get The CEO Crazy For Social Media Marketing &#171; Jeffbullas&#039;s Blog</title>
		<link>http://www.jeffbullas.com/2010/01/11/40-reasons-why-the-ceo-still-uses-the-yellow-pages-and-not-social-media/#comment-1254</link>
		<dc:creator>7 Ways To Get The CEO Crazy For Social Media Marketing &#171; Jeffbullas&#039;s Blog</dc:creator>
		<pubDate>Tue, 22 Jun 2010 21:59:18 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=2781#comment-1254</guid>
		<description>[...] of comments on how to convince the CEO to use emerging social media technologies rather than the yellow pages (and other declining mass [...]</description>
		<content:encoded><![CDATA[<p>[...] of comments on how to convince the CEO to use emerging social media technologies rather than the yellow pages (and other declining mass [...]</p>
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		<title>By: Sandip Ghosh</title>
		<link>http://www.jeffbullas.com/2010/01/11/40-reasons-why-the-ceo-still-uses-the-yellow-pages-and-not-social-media/#comment-2982</link>
		<dc:creator>Sandip Ghosh</dc:creator>
		<pubDate>Tue, 08 Jun 2010 21:29:40 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=2781#comment-2982</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @Flipbooks: 40 Reasons Why The #CEO Still Uses The Yellow Pages by @JeffBullas&#124; http://bit.ly/5c4wWD #Biz&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @Flipbooks: 40 Reasons Why The #CEO Still Uses The Yellow Pages by @JeffBullas| <a href="http://bit.ly/5c4wWD" rel="nofollow">http://bit.ly/5c4wWD</a> #Biz</span></span></span></p>
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		<title>By: 50 Ways To Optimize Your Blog &#171; Jeffbullas&#039;s Blog</title>
		<link>http://www.jeffbullas.com/2010/01/11/40-reasons-why-the-ceo-still-uses-the-yellow-pages-and-not-social-media/#comment-1253</link>
		<dc:creator>50 Ways To Optimize Your Blog &#171; Jeffbullas&#039;s Blog</dc:creator>
		<pubDate>Wed, 02 Jun 2010 21:18:06 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=2781#comment-1253</guid>
		<description>[...] Finally, have fun, mix up the types of posts and add some humour [...]</description>
		<content:encoded><![CDATA[<p>[...] Finally, have fun, mix up the types of posts and add some humour [...]</p>
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		<title>By: Jon</title>
		<link>http://www.jeffbullas.com/2010/01/11/40-reasons-why-the-ceo-still-uses-the-yellow-pages-and-not-social-media/#comment-1252</link>
		<dc:creator>Jon</dc:creator>
		<pubDate>Mon, 31 May 2010 12:52:31 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=2781#comment-1252</guid>
		<description>36. You can’t measure the “ROI” for Social Media

In all fairness, you can&#039;t with YellowPages, either (unless it&#039;s your ONLY source of getting clients; same could be said about Social Media marketing).

Let&#039;s face it, YellowPages are going the way of the dinosaur, search engines like Google are replacing the phonebook because of accessibility and availability.

Companies concerned about &#039;bad reviews&#039; online: Well, if you were running a decent company that actually serves your customers instead of trying to focus on fattening your pockets and skimming your customer service and product quality, you wouldn&#039;t have this issue!

Nevertheless, entertaining article! :-)</description>
		<content:encoded><![CDATA[<p>36. You can’t measure the “ROI” for Social Media</p>
<p>In all fairness, you can&#8217;t with YellowPages, either (unless it&#8217;s your ONLY source of getting clients; same could be said about Social Media marketing).</p>
<p>Let&#8217;s face it, YellowPages are going the way of the dinosaur, search engines like Google are replacing the phonebook because of accessibility and availability.</p>
<p>Companies concerned about &#8216;bad reviews&#8217; online: Well, if you were running a decent company that actually serves your customers instead of trying to focus on fattening your pockets and skimming your customer service and product quality, you wouldn&#8217;t have this issue!</p>
<p>Nevertheless, entertaining article! <img src='http://www.jeffbullas.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>By: Embrace the Change &#124; SEO Blog by Lead Generators</title>
		<link>http://www.jeffbullas.com/2010/01/11/40-reasons-why-the-ceo-still-uses-the-yellow-pages-and-not-social-media/#comment-1251</link>
		<dc:creator>Embrace the Change &#124; SEO Blog by Lead Generators</dc:creator>
		<pubDate>Fri, 28 May 2010 08:05:10 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=2781#comment-1251</guid>
		<description>[...] come across a very amusing argument for continuing to do business the old way. While many of the “40 Reasons Why the CEO Still Uses the Yellow Pages” are obviously tongue-in-cheek, many a true word is spoken in jest and it actually highlighted [...]</description>
		<content:encoded><![CDATA[<p>[...] come across a very amusing argument for continuing to do business the old way. While many of the “40 Reasons Why the CEO Still Uses the Yellow Pages” are obviously tongue-in-cheek, many a true word is spoken in jest and it actually highlighted [...]</p>
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	<item>
		<title>By: J</title>
		<link>http://www.jeffbullas.com/2010/01/11/40-reasons-why-the-ceo-still-uses-the-yellow-pages-and-not-social-media/#comment-2983</link>
		<dc:creator>J</dc:creator>
		<pubDate>Tue, 18 May 2010 05:40:21 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=2781#comment-2983</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;so funny RT @Flipbooks: 40 Reasons Why The #CEO Still Uses The Yellow Pages &#124; @JeffBullas&#124; http://bit.ly/5c4wWD #Biz&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">so funny RT @Flipbooks: 40 Reasons Why The #CEO Still Uses The Yellow Pages | @JeffBullas| <a href="http://bit.ly/5c4wWD" rel="nofollow">http://bit.ly/5c4wWD</a> #Biz</span></span></span></p>
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		<title>By: Anneliza Humlen</title>
		<link>http://www.jeffbullas.com/2010/01/11/40-reasons-why-the-ceo-still-uses-the-yellow-pages-and-not-social-media/#comment-2984</link>
		<dc:creator>Anneliza Humlen</dc:creator>
		<pubDate>Mon, 17 May 2010 10:45:13 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=2781#comment-2984</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;40 Reasons Why The #CEO Still Uses The Yellow Pages &#124; RT @Flipbooks @JeffBullas&#124;  http://bit.ly/5c4wWD #leadership&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">40 Reasons Why The #CEO Still Uses The Yellow Pages | RT @Flipbooks @JeffBullas|  <a href="http://bit.ly/5c4wWD" rel="nofollow">http://bit.ly/5c4wWD</a> #leadership</span></span></span></p>
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		<title>By: Jairo Ramos</title>
		<link>http://www.jeffbullas.com/2010/01/11/40-reasons-why-the-ceo-still-uses-the-yellow-pages-and-not-social-media/#comment-2985</link>
		<dc:creator>Jairo Ramos</dc:creator>
		<pubDate>Sun, 16 May 2010 18:40:33 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=2781#comment-2985</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @alysdrake: 40 Reasons Why The #CEO Still Uses The Yellow Pages &#124; @JeffBullas&#124; http://bit.ly/5c4wWD #Biz /via @Flipbooks&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @alysdrake: 40 Reasons Why The #CEO Still Uses The Yellow Pages | @JeffBullas| <a href="http://bit.ly/5c4wWD" rel="nofollow">http://bit.ly/5c4wWD</a> #Biz /via @Flipbooks</span></span></span></p>
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