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  • http://www.telpay.ca Electronic Payment Processing

    Those results are somewhat surprising in that B2B businesses appear to be participating in social media more than B2C companies.

    TelPay fits the profile perfectly, however we’re still surprised to see the results as they stand.

    Great Post!

  • http://www.partnerpedia.com Sam Liu

    Interesting data. Surprising, actually, in some of the categories. However, it clearly shows the adoption of SM is pervasive not just among consumers, but also businesses.

    While many businesses are using SM, many are still trying to figure out the ROI. In the C2C space, personal motivations are enough to warrant ROI, but companies will ultimately want a return. The key is to view SM as part of an overall strategy to engage with customers, and utilize the best approaches to maximize business. Today, too many companies are just taking a “shot-gun” approach.

  • http://www.catherinewhite.wordpress.com Catherine White

    Thanks for this interesting data – very useful

  • http://www.pragmaticvisionary.com Dror Orbach

    Very interesting figures, counter-intuitive in some cases. Relating to ROI I agree that there is somewhat of a “shotgun” approach as both B2C and B2B entities are still in the “exploration” phase. I believe ROI can be dramatic when establishing a clear link between the business strategy, its key performance indicators and the use of social media as a tool to improve performance. Thanks for sharing!

  • http://www.pannoswinzeler.com kira morehouse

    What are some specific examples of B2B on SM/social networks based on these results? I don’t know of any off the top of my head, so I’d be interested to see examples.

  • http://www.listenlogic.com ListenLogic

    Really interesting figures. It probably comes down to the fact that so many businesses are out there soliciting, but not really paying attention to customers. B2C companies are definitely be talked about more by ‘real’ (non-business-related-users) than B2B.

    Would love to see examples. Especially since we’ve used social media for B2B and handle social media monitoring for large B2C clients.

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  • http://www.beevolve.com Goldee

    What would make this even more compelling would be the stat on number of B2B and B2C companies in the US (or the world)? If there is an order of magnitude difference between the two categories, it will shed new light on the adoption rates mentioned here.

  • http://twitter.com/thinkanddare Luigi Matrone

    Jeff, as always great insights. I have clicked on the link to get the survey but it seems broken. Any chance you can post it again?

    I work in a B2C multinational company and Social Media is on stage right now. We are implementing Social Media strategy and engaging in consumer conversations. I believe it is still too early to evaluate the benefit of that as Social Media works in the brand engagement that gives fruits in the long term.

  • Femke

    Hi Jeff,
    I Would like to know when the survey from Business.com was done, however the link seems broken. Is there a way to fix it, or inform about the date of the survey. Has the survey been repeated recently? Or where can I find any recent comparable stats?