Comments on: New Case Study Shows: Social Media Is The Major Contributor To Lead Generation

By: appointment setting

appointment setting — Thu, 05 Jan 2012 23:18:00 +0000

Social Media is one of the best tool for generating fast leads for any business. SEO and PPC also great choice.

By: De links van de week October 30, 2011 | Online met Koen Verbrugge De links van de week October 30, 2011 | Wat elders gebeurt, hier verzameld

Sun, 30 Oct 2011 19:48:09 +0000

[...] New Case Study Shows: Social Media Is The Major Contributor To Lead Generation | Jeffbullas’s … [...]

By: Jaime Pereira

Jaime Pereira — Fri, 28 Oct 2011 16:18:00 +0000

Hmmm, great analysis Jeff. But I notice that it must be at least a year old, judging by the comment dates. Data is probably even more compelling nowadays. Any recent updates?

By: Jaime Pereira

Jaime Pereira — Fri, 28 Oct 2011 16:18:00 +0000

Hmmm, great analysis Jeff. But I notice that it must be at least a year old, judging by the comment dates. Data is probably even more compelling nowadays. Any recent updates?

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Weekend Special: QR Codes for Advertisements — Sat, 10 Sep 2011 00:04:10 +0000

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By: Jeff Bullas

Jeff Bullas — Fri, 09 Sep 2011 04:42:00 +0000

Thanks for your comment Quentin. Glad you are enjoying the blog

By: Susan Liddy

Susan Liddy — Fri, 04 Mar 2011 01:08:00 +0000

Great post. Love that you actually conducted a study to demonstrate the effectiveness of social media. I’ve found the identifying the ROI with social media is a tough thing to measure. Appreciate seeing a study related to traffic and leads though.

-S

By: ianbrodie

ianbrodie — Sat, 26 Feb 2011 19:04:00 +0000

I like the case study Jeff – but feel it’s a little misleading on a couple of points:

Firstly, you’re including blogging/SEO within the field of “social media”. Now while that might be strictly true – when the general public talks/hears of social media they usually mean social networking – using twitter, facebook, linkedin.

As far as I can see, the vast majority of the leads seemed to come from web traffic, rather than anythign to do with social networking. I could be wrong a bit here as the article doesn’t state the web traffic source – maybe some came to the web via social media.

It also looks like the social media strategies were tested against a very restricted range of other markting approaches – essentially trade shows and running seminars. These approaches typically don’t generate a high number of leads (although seminar leads are typically very high quality). We don’t see any mention of direct mail or telesales which tend to generate a bigger number of leads. Or referrals which are often the best source of new business for many firms.

Finally, this doesn’t take into account quality of leads. Personally I’d take 1 lead from a seminar (ie someone who has seen my present my stuff in detail, had probably interacted with me, and has now contacted me) over 280 Twitter followers any day.

Not that I’m saying social media strategies don’t work. Personally, the vast majority of my clients come via my blog. But I do think we need to see more rigorous results before jumping to the conclusion that “social media is the major contributor to lead generation”

Ian

By: ellipsis dive

ellipsis dive — Thu, 19 Aug 2010 19:49:15 +0000

Hi. I really liked your blog article. It is full of great info Thanks.

By: People still buy from People « Nickpoint

People still buy from People « Nickpoint — Thu, 29 Jul 2010 08:19:10 +0000

[...] but conversations have to come from the heart. Recent case studies are now showing that Social Media Is The Major Contributor To Lead Generation. So, if you want and need sales as most of our companies do – get blogging, tweeting, videoing [...]