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  • http://www.banda2cero.wordpress.com Rodolfo Salazar

    Nice, short and sweet, thanks!

  • sashahalima

    This is so true! Before I even saw the film (opening weekend), I had seen the MySpace, Twitter and especially the Facebook pages.

    These things definitely helped!

    Not only that, but I think the biggest part of the Avatar social media campaign was the blogsphere. I can’t begin to tell you how many blogs I saw speculating, trying to post spoilers, posting any bits of info they could find — anything and everything on the film.

    It’s quite something. I actually found out about the film through the blogsphere back in the fall of last year.

    I also think a lot of credit has to go to the Avatar YouTube page because it’s loaded with behind the scenes information, fake videos by the character Dr. Augustine etc.

    Excellent post!

  • http://www.ckrinteractive.com Ralph Leon

    Very interesting post. When someone says “Avatar,” the movie is probably the only thing that comes to mind. I think is really great that you point out it’s relation with social media. Beyond Avatar’s great graphics and story, social media really helped the film get exposure. I am sure you have heard of Pepsi dropping out of the Superbowl ads and starting an aggressive social media campaign. Do you think Pepsi will have the same kind of success Avatar did with social media? I can definitely see this as a popular trend in marketing.

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  • http://www.linkedmediagroup.com Lee Traupel

    Nice blog post. But, it’s easy to wrap social media success around this marketing behemoth, but a bit disingenuous.

    Yes, for big budget producers and studios with established brands, significant marketing resources, digital content grasp, etc. it’s much easier to leverage social media.

    But, this is not the case for many/many small businesses who don’t have the marketing muscle/resources to mount and deploy this kind of a campaign!

    And, let’s not forget PR in this equation – I don’t know who Fox Searchlight’s PR agency was for the movie but it was no fluke seeing Jim Cameron on every media outlet in broadcast TV for the 60 days prior to the launch, not to mention being featured on the covers of several top tier publications and many second tier pubs.

    Yes, no doubt social media played a part in the success of Avatar. But, I would not attribute the movie’s success to Social Media Marketing.

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  • http://homeopathyworldcommunity.com Debby

    Making a movie is much more expensive venture than tweeting on twitter. Quite amazing information here.

  • http://www.loweworldwide.com Ramanan

    How much exactly was spent on each social platform has not been disclosed as yet. Can anyone throw light on the same? Would appreciate less of speculation!

    • jeffbullas

      That sounds like a good idea for a post :)