Comments on: How Social Media Helped Avatar Make $1.8 Billion http://www.jeffbullas.com/2010/01/28/how-social-media-helped-avatar-make-1-8-billion/ Internet Marketing Sat, 11 Feb 2012 04:18:00 +0000 hourly 1 http://wordpress.org/?v=3.0 By: jeffbullas http://www.jeffbullas.com/2010/01/28/how-social-media-helped-avatar-make-1-8-billion/#comment-22692 jeffbullas Sun, 26 Dec 2010 09:25:49 +0000 http://jeffbullas.com/?p=2983#comment-22692 That sounds like a good idea for a post :) That sounds like a good idea for a post :)

]]> By: Ramanan http://www.jeffbullas.com/2010/01/28/how-social-media-helped-avatar-make-1-8-billion/#comment-22660 Ramanan Sun, 26 Dec 2010 06:09:47 +0000 http://jeffbullas.com/?p=2983#comment-22660 How much exactly was spent on each social platform has not been disclosed as yet. Can anyone throw light on the same? Would appreciate less of speculation! How much exactly was spent on each social platform has not been disclosed as yet. Can anyone throw light on the same? Would appreciate less of speculation!

]]> By: Debby http://www.jeffbullas.com/2010/01/28/how-social-media-helped-avatar-make-1-8-billion/#comment-6290 Debby Fri, 13 Aug 2010 16:35:36 +0000 http://jeffbullas.com/?p=2983#comment-6290 Making a movie is much more expensive venture than tweeting on twitter. Quite amazing information here. Making a movie is much more expensive venture than tweeting on twitter. Quite amazing information here.

]]> By: oneofone-design.com » Blog Archive » TRACKING SOCIAL MEDIA RATINGS http://www.jeffbullas.com/2010/01/28/how-social-media-helped-avatar-make-1-8-billion/#comment-5936 oneofone-design.com » Blog Archive » TRACKING SOCIAL MEDIA RATINGS Fri, 06 Aug 2010 03:10:34 +0000 http://jeffbullas.com/?p=2983#comment-5936 [...] to stump up the money to do the pilot. It is very hard to test without investing major dollars. (Avatar had a  $500 million dollar budget, $300 million for the content and $200 million for marketing and [...] [...] to stump up the money to do the pilot. It is very hard to test without investing major dollars. (Avatar had a  $500 million dollar budget, $300 million for the content and $200 million for marketing and [...]

]]> By: Lee Traupel http://www.jeffbullas.com/2010/01/28/how-social-media-helped-avatar-make-1-8-billion/#comment-5159 Lee Traupel Thu, 22 Jul 2010 04:32:59 +0000 http://jeffbullas.com/?p=2983#comment-5159 Nice blog post. But, it's easy to wrap social media success around this marketing behemoth, but a bit disingenuous. Yes, for big budget producers and studios with established brands, significant marketing resources, digital content grasp, etc. it's much easier to leverage social media. But, this is not the case for many/many small businesses who don't have the marketing muscle/resources to mount and deploy this kind of a campaign! And, let's not forget PR in this equation - I don't know who Fox Searchlight's PR agency was for the movie but it was no fluke seeing Jim Cameron on every media outlet in broadcast TV for the 60 days prior to the launch, not to mention being featured on the covers of several top tier publications and many second tier pubs. Yes, no doubt social media played a part in the success of Avatar. But, I would not attribute the movie's success to Social Media Marketing. Nice blog post. But, it’s easy to wrap social media success around this marketing behemoth, but a bit disingenuous.

Yes, for big budget producers and studios with established brands, significant marketing resources, digital content grasp, etc. it’s much easier to leverage social media.

But, this is not the case for many/many small businesses who don’t have the marketing muscle/resources to mount and deploy this kind of a campaign!

And, let’s not forget PR in this equation – I don’t know who Fox Searchlight’s PR agency was for the movie but it was no fluke seeing Jim Cameron on every media outlet in broadcast TV for the 60 days prior to the launch, not to mention being featured on the covers of several top tier publications and many second tier pubs.

Yes, no doubt social media played a part in the success of Avatar. But, I would not attribute the movie’s success to Social Media Marketing.

]]> By: Cheryl Lawson http://www.jeffbullas.com/2010/01/28/how-social-media-helped-avatar-make-1-8-billion/#comment-4713 Cheryl Lawson Wed, 14 Jul 2010 06:35:44 +0000 http://jeffbullas.com/?p=2983#comment-4713 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Oldie but goodie RT @jeffbullas: How Social Media Helped Avatar Make $1.8 Billion http://bit.ly/9AF7X8</span></span> Oldie but goodie RT @jeffbullas: How Social Media Helped Avatar Make $1.8 Billion http://bit.ly/9AF7X8

]]> By: Annezs http://www.jeffbullas.com/2010/01/28/how-social-media-helped-avatar-make-1-8-billion/#comment-4714 Annezs Wed, 14 Jul 2010 06:34:21 +0000 http://jeffbullas.com/?p=2983#comment-4714 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @jeffbullas: How Social Media Helped Avatar Make $1.8 Billion http://bit.ly/9AF7X8</span></span> RT @jeffbullas: How Social Media Helped Avatar Make $1.8 Billion http://bit.ly/9AF7X8

]]> By: Pippa http://www.jeffbullas.com/2010/01/28/how-social-media-helped-avatar-make-1-8-billion/#comment-3266 Pippa Tue, 13 Jul 2010 03:09:22 +0000 http://jeffbullas.com/?p=2983#comment-3266 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @jeffbullas: How Social Media Helped Avatar Make $1.8 Billion http://bit.ly/9AF7X8</span></span> RT @jeffbullas: How Social Media Helped Avatar Make $1.8 Billion http://bit.ly/9AF7X8

]]> By: Nancy Rosaline http://www.jeffbullas.com/2010/01/28/how-social-media-helped-avatar-make-1-8-billion/#comment-3267 Nancy Rosaline Sat, 10 Jul 2010 12:33:52 +0000 http://jeffbullas.com/?p=2983#comment-3267 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @jeffbullas: How Social Media Helped Avatar Make $1.8 Billion http://bit.ly/9AF7X8</span></span> RT @jeffbullas: How Social Media Helped Avatar Make $1.8 Billion http://bit.ly/9AF7X8

]]> By: Agnes Dobrowolski http://www.jeffbullas.com/2010/01/28/how-social-media-helped-avatar-make-1-8-billion/#comment-3268 Agnes Dobrowolski Mon, 05 Jul 2010 12:33:21 +0000 http://jeffbullas.com/?p=2983#comment-3268 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @jeffbullas: How Social Media Helped Avatar Make $1.8 Billion http://bit.ly/9AF7X8</span></span> RT @jeffbullas: How Social Media Helped Avatar Make $1.8 Billion http://bit.ly/9AF7X8

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