Automating Twitter: Is It A Crime? [Poll]
Tweet This debate continues to rage and will continue for a while yet. Do you automate some of your messages on Twitter or not? How much automation should you be using, if any at all? There are essentially three camps. Yes, Why Not Absolutely Not Sometimes Twitter is great for promotion, whether it be of [...]
New Report Reveals: 14 Key Findings On How The Global Fortune 100 Are Using Social Media
Tweet Recently I wrote about how the Fortune 100 in the USA were using Twitter so this recent study just released reveals some interesting trends for the Global Fortune 100 largest companies and their use of Social Media. Following in the footsteps of consumers, large international companies are now becoming active participants in social media. [...]
How CEO's and Executives Socialize Their Brands
Tweet We all can agree on one thing – social media is an effective marketing tool to reach a large scale audience for minimal cost. All the top brands are doing it but who is making the most of their social presence? When it comes to embracing the changing digital world, many brands have jumped [...]
How To Run A Successful Social Media Marketing Campaign: Case Study
Tweet So you want to run a successful social media competition for your brand. What are some of the results of successful social media marketing by organisations, companies and agencies? What are the elements of success to facilitate the campaign going viral? Here is a social media campaign that produced some results worth noting. Case [...]
30 Tips On How To Make Your Company's Blog Rock
Tweet Writing an article for your company blog is not for everyone. Just trying to come up with ideas for the blog can be a challenge. At the end of the day there is one important element that is absolutely essential and its name is “Passion” with a capital P…. I couldn’t write about cooking, [...]
4 Key Mistakes Of A Social Media Competition
Tweet My last post was about ” The 7 Secrets to Ford’s Social Media Marketing Success” which was primarily about the success of the Ford Fiesta Project’s social media competition. What impressed me about the Ford Fiseta Project social Media Marketing campaign was the targeting and involvement of the 100 “Socially Vibrant” participants. This enabled the [...]
The 7 Secrets to Ford's Social Media Marketing Success
Tweet Last year I noticed articles and videos appearing online and on Social Media such as YouTube about the Ford Fiesta. So I decided to dig a little deeper to find out about what Ford were doing in Social Media to market their products. Scott Monty is the Head of Social Media at Ford and [...]
Getting Intimate On Twitter?
Tweet I have enjoyed and toyed with Twitter since I first signed up in December 2008, not expecting the journey to be so transformational. For the first few months I sent the occasional tweet and connected with a few friends and watched the stream pass by. In March 2009 I started my blog inspired by [...]
Only 29% Of Companies Have A Social Media Policy: Is Your Company At Risk?
Tweet Companies are coming to terms with the growth and use of Social Media within and without their organisations and some of the companies that I deal with are grappling with its implications and how to use it in a positive way. Currently only 29% of companies have a Social Media Policy, so I thought [...]
Why Blogging Makes You Trusted and Credible
Tweet Blogging doesn’t come cheap, especially if you want to do it several times a week. You have to come up with a good idea, create a great headline, write the post, hyperlink the appropriate phrases and words and sources, select some images to break up the text, select the right tags and categories and [...]
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