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  • http://quinnandco.com Florence Quinn

    Jeff, thanks for another great edu-blog. Only you can turn a bad exmple into a learning experience. PS: We are the U.S. PR firm behind Tourism Queensland’s global social-media blockbuster THE BEST JOB IN THE WORLD campaign. I’d be happy to share that case study with you if you like. All best, Florence

    • http://jeffbullas.com jeffbullas

      Hi Florence Thanks for your comment. That would be great if you can share the case study. :)

      • http://www.imponna.com Jay

        Did this case study eventuate? I’d love to hear some ‘behind the scenes’ on the Qld campaign.

        Jay

  • http://skril.com Greg Melton

    Jeff,

    This is great advice. Facebook changed the rules last year about how contests are operated within Facebook. I’m not sure, but this maybe played a part in the way they used the site. I couldn’t agree more about not using Twitter effectively.

    We launched into beta last week a platform for creating online contests. You may also be interested in visiting http://skril.com.

    The service is currently free and there are no limits to the number of entries and/or the duration of the contest. We also verify email addresses from entrants.

    Contest organizers can setup a contest which allows entrants to login via Twitter, Facebook, MySpace, Google Friend Connect, LinkedIn, Yahoo, Digg, or FriendFeed OAuth.

    Would love to hear your feedback if you have the time.

    Thanks,
    Greg

  • http://www.worldbreakingrecords.blogspot.com sonali sen

    Hi,I’m taking some time to write you a comment.I hope you don’t mind I’ve bookmarked your page, your page is genuinely usefull for me.its really good and informative site. thanks

  • http://www.teampr.com Ellie Becker

    This is something i see across the board — contest or not. Companies think they’re ok if they ‘have’ a Facebook page or Twitter account. So many just don’t yet understand how to integrate and use today’s tools — social and traditional — to improve marketing reach, leverage, ROI.

    Education and lessons learned — including your eye-opening case study posts — are the name of the game as the marketing world continues to evolve.

  • http://exurbaninc.com ted

    thanks for sharing. Sometimes what not to do, or things to avoid are more helpful than what to do.
    Also, great example of an eye-catching tweet to draw a user in. Well done.

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  • http://www.twitter.com/TerranceCharles Terrance Charles

    Cool case study Jeff, that’s one of the biggest problems I see, not optimizing the right things at the right time. Everything have to be in place ready and used to pick up the other and keep that viral buzz going or else your only reaching one side of your potential visitors and leaving them to find the rest.

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  • http://nashandassociates.com Brian Nash

    Jeff – nice post and point taken. The whole issue of how, where and when for a campaign is still a bit confusing and daunting – but – posts like this sure start me thinking (at least) in the right direction.

  • http://twitter.com/TonyKochAUS Tony Koch

    Thanks Jeff. The education continues… there are certainly lessons to be learnt.

  • http://twitter.com/tinatinatinah Tina Hoang

    Thanks Jeff!

    To help marketers who are planning to run an online contest, here’s an essential checklist: http://www.strutta.com/blog/blog/social-media-marketing-an-online-contest-checklist

    Not surprisingly, many marketers are eager to run contests in social media. However, the amount of planning and attention it takes to run a great contest campaign is often underestimated. This is why mistakes happen, and why I put a collection of best practices together in a checklist.

    Hopefully with your above examples and linked checklist in hand, we’ll see more wins and less mistakes!

    I invite any questions on the topic – I deal with contests daily at my work http://strutta.com – a whole lot of awesome contests are built on our platform. :)

    Tina

    • http://twitter.com/HaloBizNZ Halo Biz

      @de7b00b0429efaba56d56e0df5732da5:disqus Thanks for this – I’m in throes of putting together a SM campaign as part of company launch so your information valuable.
      @tinahoang:disqus Thanks for your checklist – I’ll definitely use it :-)

  • http://twitter.com/tinatinatinah Tina Hoang

    Thanks Jeff!

    To help marketers who are planning to run an online contest, here’s an essential checklist: http://www.strutta.com/blog/blog/social-media-marketing-an-online-contest-checklist

    Not surprisingly, many marketers are eager to run contests in social media. However, the amount of planning and attention it takes to run a great contest campaign is often underestimated. This is why mistakes happen, and why I put a collection of best practices together in a checklist.

    Hopefully with your above examples and linked checklist in hand, we’ll see more wins and less mistakes!

    I invite any questions on the topic – I deal with contests daily at my work http://strutta.com – a whole lot of awesome contests are built on our platform. :)

    Tina

  • http://www.manorhallsoapcompany.com Susan Mann

    Another great post filled with value, Jeff. I’m overdosing on all your tweets at the moment. I’m recently new to social media, and it’s one huge learning curve for me. Thank you so much!

  • Lanceoj

    A friend of mine worked on the Ford Fiesta business, the urban side. They did a great job

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  • Molly Porter

    Ugh, I would say having a contest about bottoms was the first mistake.