<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: How To Run A Successful Social Media Marketing Campaign: Case Study</title>
	<atom:link href="http://www.jeffbullas.com/2010/02/22/how-to-run-a-successful-social-media-marketing-campaign-case-study/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.jeffbullas.com/2010/02/22/how-to-run-a-successful-social-media-marketing-campaign-case-study/</link>
	<description>Internet Marketing</description>
	<lastBuildDate>Sat, 11 Feb 2012 09:45:00 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
	<item>
		<title>By: Bridge the Gap (Assignment 2) &#171; CountryGalBigCity</title>
		<link>http://www.jeffbullas.com/2010/02/22/how-to-run-a-successful-social-media-marketing-campaign-case-study/#comment-36651</link>
		<dc:creator>Bridge the Gap (Assignment 2) &#171; CountryGalBigCity</dc:creator>
		<pubDate>Wed, 08 Feb 2012 23:18:18 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=3741#comment-36651</guid>
		<description>[...] How to run a successful social media marketing campaign  ExperienceHamiltonMag2011_2012 [...]</description>
		<content:encoded><![CDATA[<p>[...] How to run a successful social media marketing campaign  ExperienceHamiltonMag2011_2012 [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dave Kaiser</title>
		<link>http://www.jeffbullas.com/2010/02/22/how-to-run-a-successful-social-media-marketing-campaign-case-study/#comment-33065</link>
		<dc:creator>Dave Kaiser</dc:creator>
		<pubDate>Thu, 01 Dec 2011 21:38:00 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=3741#comment-33065</guid>
		<description>Great post! It was really helpful in the construction of my first social media campaign for my company. You can check it out at http://TheDealPages.com/ipad2 and let me know what you think. Thanks again.</description>
		<content:encoded><![CDATA[<p>Great post! It was really helpful in the construction of my first social media campaign for my company. You can check it out at <a href="http://TheDealPages.com/ipad2" rel="nofollow">http://TheDealPages.com/ipad2</a> and let me know what you think. Thanks again.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Smile = the key to social business success</title>
		<link>http://www.jeffbullas.com/2010/02/22/how-to-run-a-successful-social-media-marketing-campaign-case-study/#comment-32348</link>
		<dc:creator>Smile = the key to social business success</dc:creator>
		<pubDate>Sat, 12 Nov 2011 20:40:02 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=3741#comment-32348</guid>
		<description>[...] S = Social customer thinking is smart! M = Market and measure constantly! I = Invent, improve, innovate and stay involved! L = Listen to your customers (&#8230;or just leave it)! E = Engage your (potential) customers! [...]</description>
		<content:encoded><![CDATA[<p>[...] S = Social customer thinking is smart! M = Market and measure constantly! I = Invent, improve, innovate and stay involved! L = Listen to your customers (&#8230;or just leave it)! E = Engage your (potential) customers! [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: What are 10 Addictive Types of Content? &#124; Jeffbullas&#039;s Blog</title>
		<link>http://www.jeffbullas.com/2010/02/22/how-to-run-a-successful-social-media-marketing-campaign-case-study/#comment-32197</link>
		<dc:creator>What are 10 Addictive Types of Content? &#124; Jeffbullas&#039;s Blog</dc:creator>
		<pubDate>Mon, 07 Nov 2011 21:50:43 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=3741#comment-32197</guid>
		<description>[...] How To Run A Successful Social Media Marketing Campaign: Case Study [...]</description>
		<content:encoded><![CDATA[<p>[...] How To Run A Successful Social Media Marketing Campaign: Case Study [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Social media involves more than Facebook and Twitter &#124; Small Business Marketing Blog</title>
		<link>http://www.jeffbullas.com/2010/02/22/how-to-run-a-successful-social-media-marketing-campaign-case-study/#comment-32065</link>
		<dc:creator>Social media involves more than Facebook and Twitter &#124; Small Business Marketing Blog</dc:creator>
		<pubDate>Wed, 02 Nov 2011 14:06:25 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=3741#comment-32065</guid>
		<description>[...] products or services more accessible, and thus more appealing, to prospective consumers.A recent survey by Constant Contact found that 73 percent of small and medium-sized businesses engag...gns. This statistic is entirely unprecedented and shows how important social media is becoming for [...]</description>
		<content:encoded><![CDATA[<p>[...] products or services more accessible, and thus more appealing, to prospective consumers.A recent survey by Constant Contact found that 73 percent of small and medium-sized businesses engag&#8230;gns. This statistic is entirely unprecedented and shows how important social media is becoming for [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Markjack014</title>
		<link>http://www.jeffbullas.com/2010/02/22/how-to-run-a-successful-social-media-marketing-campaign-case-study/#comment-29450</link>
		<dc:creator>Markjack014</dc:creator>
		<pubDate>Wed, 27 Jul 2011 07:23:00 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=3741#comment-29450</guid>
		<description>very helpful article...social media has grown so much over the past few 
years...doesn&#039;t look like it&#039;s going to stop growing anytime soon either
      Call me old fashioned, and hey maybe &lt;a href=&quot;http://www.jeans-coupon.com/mens-brand-jeans-tr-flare-jeans-c-1_4.html&quot; rel=&quot;nofollow&quot;&gt;&lt;strong&gt;true
religion jeans cheap&lt;/strong&gt;&lt;/a&gt; I am, but I believe there IS such
a thing as “too short” and that it’</description>
		<content:encoded><![CDATA[<p>very helpful article&#8230;social media has grown so much over the past few<br />
years&#8230;doesn&#8217;t look like it&#8217;s going to stop growing anytime soon either<br />
      Call me old fashioned, and hey maybe <a href="http://www.jeans-coupon.com/mens-brand-jeans-tr-flare-jeans-c-1_4.html" rel="nofollow"><strong>true<br />
religion jeans cheap</strong></a> I am, but I believe there IS such<br />
a thing as “too short” and that it’</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Portrait Photographer</title>
		<link>http://www.jeffbullas.com/2010/02/22/how-to-run-a-successful-social-media-marketing-campaign-case-study/#comment-29178</link>
		<dc:creator>Portrait Photographer</dc:creator>
		<pubDate>Thu, 14 Jul 2011 23:12:00 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=3741#comment-29178</guid>
		<description>Brillant post. We are going to be launching our social marketing campaign in the near future. Very useful information. Thank you</description>
		<content:encoded><![CDATA[<p>Brillant post. We are going to be launching our social marketing campaign in the near future. Very useful information. Thank you</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Portrait Photographer</title>
		<link>http://www.jeffbullas.com/2010/02/22/how-to-run-a-successful-social-media-marketing-campaign-case-study/#comment-29179</link>
		<dc:creator>Portrait Photographer</dc:creator>
		<pubDate>Thu, 14 Jul 2011 23:12:00 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=3741#comment-29179</guid>
		<description>Brillant post. We are going to be launching our social marketing campaign in the near future. Very useful information. Thank you</description>
		<content:encoded><![CDATA[<p>Brillant post. We are going to be launching our social marketing campaign in the near future. Very useful information. Thank you</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Cale D. Hawley</title>
		<link>http://www.jeffbullas.com/2010/02/22/how-to-run-a-successful-social-media-marketing-campaign-case-study/#comment-27712</link>
		<dc:creator>Cale D. Hawley</dc:creator>
		<pubDate>Sun, 01 May 2011 03:34:00 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=3741#comment-27712</guid>
		<description>Can someone help me here? I did not see a percentage increase in revenue and resulting profit fro the campaign. 

And did the agency in question come up with the idea to pay someone $100K US to do &quot;nothing&quot; in Queensland? 

I recently read about another &quot;social media agency&quot; taking credit for Lady GaGa&#039;s social media success. 

OK great, $11 million in exposure for next to nothing. Now what? Will anyone vacation there as a result of the social media campaign or were they just signing up for the contest? How many of those leads were converted into sales?

</description>
		<content:encoded><![CDATA[<p>Can someone help me here? I did not see a percentage increase in revenue and resulting profit fro the campaign. </p>
<p>And did the agency in question come up with the idea to pay someone $100K US to do &#8220;nothing&#8221; in Queensland? </p>
<p>I recently read about another &#8220;social media agency&#8221; taking credit for Lady GaGa&#8217;s social media success. </p>
<p>OK great, $11 million in exposure for next to nothing. Now what? Will anyone vacation there as a result of the social media campaign or were they just signing up for the contest? How many of those leads were converted into sales?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jenny2010</title>
		<link>http://www.jeffbullas.com/2010/02/22/how-to-run-a-successful-social-media-marketing-campaign-case-study/#comment-13485</link>
		<dc:creator>Jenny2010</dc:creator>
		<pubDate>Tue, 02 Nov 2010 04:50:44 +0000</pubDate>
		<guid isPermaLink="false">http://jeffbullas.com/?p=3741#comment-13485</guid>
		<description>I agree with you that segmenting your customer file and testing the which produces the highest response. Remember you can only test one element at a time. That would be pretty interesting to read it. i feel happy to join this site. 

Sincerely, Jenny from &lt;a href=&quot;http://detox.qhub.com/&quot; rel=&quot;nofollow&quot;&gt;Detox&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>I agree with you that segmenting your customer file and testing the which produces the highest response. Remember you can only test one element at a time. That would be pretty interesting to read it. i feel happy to join this site. </p>
<p>Sincerely, Jenny from <a href="http://detox.qhub.com/" rel="nofollow">Detox</a></p>
]]></content:encoded>
	</item>
</channel>
</rss>

