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  • http://contenidosweb.com.mx/blog Adriana del Moral

    You can find the Spanish version of this article at: http://bit.ly/bbgWaz

  • Pingback: Social Media Story Marketing PR Curated Stories Feb. 25, 2010

  • http://new.citi.comhttp://jobs.citigroup.com La Donna Lokey

    I don’t think Twitter is the easy way out – I think it’s merely a tool that lends itself to analytics, and therefore more direct ROI. I work for Citi, a global company using a variety of social media outlets both for customer service and for recruiting. We’re still learning to use these tools, but so far have found them to be a great way to connect with others and share our story. Our new blog is at new.citi.com and people interested in job opportunities with us can engage via social media through jobs.citigroup.com. You can also find me on Twitter at http://www.twitter.com/lacitigal. Tell us how we’re doing!

  • Pingback: How the Fortune 100 use social media « Ed Lee's Blogging Me Blogging You

  • http://nexttolastblog.wordpress.com nexttolastblog

    Small businesses that engage in the new platforms can get a leg up on larger competitors.
    It’s a temporary media advantage for the underdog. Finally, a break for the little guy. A two way PR presence at a reasonable price.

  • http://www.mirnabard.com Mirna Bard

    Thanks for sharing GREAT stats!

  • http://earnestagency.wordpress.com earnestagency

    Interesting research. Fascinating to compare this with a recent study that highlighted only 16% of the FTSE 100 are using Twitter. Sounds like the UK is behind the US in adoption. There’s also some interesting research that shows B2B companies are ahead of B2C in terms of their social media adoption. We’ve compiled some of these stats and more at: http://earnestagency.wordpress.com/2010/03/16/vital-statistics-for-every-b2b-marketer/

  • http://inboundmarketingpr.com/ RM – InBoundmarketingpr

    I am so glad to see these stats and that more companies are using these platforms for transparency and direct contact with customers and/or future customers. These companies are heading were the eyeballs are and that’s were you want to be if you wish to get your message out. You need to engage and provide relevant content to these communities.
    Hearing these stats is music to our ears at Inbound Marketing, Public Relations and Social Media http://bit.ly/1oI7ih

    Thanks for sharing this informative article..

  • http://walteradamson.com Walter Adamson

    Interesting snapshot, light on insights. It’s all about the platforms and in the main about using them as broadcasting channels. To that point the fact that ONLY 38% respond to people twitters is poor, depending what that actually means.

    I found this finding “interesting” – Companies based in the United States and Europe are more likely to use Twitter or Facebook than they were to have corporate blogs. I wonder if that is true? The survey is the Fortune 100 but the statement has a more general tone about it. So we should expect that this means “Of the Fortune 100, companies based in …”

    Do you think that is true?

    A really insightful set of facts is that put together by @earnestagency who commented above. They are really helpful and tell a hot story about B2B and social media. There was a recent flurry of comments on a Linkedin topic on social media where people where determined to show that B2B wasn’t going to be interested in social media. It’s stats that these @earnestagency which would hose our those fires. This one, also, is a classic “54% of CIOs prohibit use of social networking sites, such as Facebook, MySpace and Twitter, while at work”. So in the face of the business need to engage in social media CIOs are still running the FUD campaigns, or have their head in the sand. Nothing against CIOs, I was one myself once, but it just makes you wonder how these business teams operate.

    Walter Adamson @g2m

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  • http://www.mzinga.com Barry Libert

    This is great news – if it is really true and if they begin to use it as way to socialize their organization – including all their business processes – sales, marketing, innovation, support – so that organizations and their individuals can become truly human based again.


  • Pingback: www.jeffbullas.com: 14-key-findings-on-how-the-global-fortune-100-are-using-social-media/ « I am a Bridge (Hugues Rey Blog)

  • http://www.idoinspire.com Jody Urquhart

    Twitter is just an easy platform. People have to communicate in 150 characters or less, so it is succinct and timely.

  • Ikaye

    You need to use all 3… With objective to get to your site.. With the objective of getting customers to buy and connect