4 Key Mistakes Of A Social Media Competition
My last post was about ” The 7 Secrets to Ford’s Social Media Marketing Success” which was primarily about the success of the Ford Fiesta Project’s social media competition. What impressed me about the Ford Fiseta Project social Media Marketing campaign was the targeting and involvement of the 100 “Socially Vibrant” participants. This enabled the competition [...]
The 7 Secrets to Ford's Social Media Marketing Success
Last year I noticed articles and videos appearing online and on Social Media such as YouTube about the Ford Fiesta. So I decided to dig a little deeper to find out about what Ford were doing in Social Media to market their products. Scott Monty is the Head of Social Media at Ford and has [...]
Getting Intimate On Twitter?
I have enjoyed and toyed with Twitter since I first signed up in December 2008, not expecting the journey to be so transformational. For the first few months I sent the occasional tweet and connected with a few friends and watched the stream pass by. In March 2009 I started my blog inspired by the [...]
Only 29% Of Companies Have A Social Media Policy: Is Your Company At Risk?
Companies are coming to terms with the growth and use of Social Media within and without their organisations and some of the companies that I deal with are grappling with its implications and how to use it in a positive way. Currently only 29% of companies have a Social Media Policy, so I thought it [...]
Why Blogging Makes You Trusted and Credible
Blogging doesn’t come cheap, especially if you want to do it several times a week. You have to come up with a good idea, create a great headline, write the post, hyperlink the appropriate phrases and words and sources, select some images to break up the text, select the right tags and categories and then [...]
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