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  • http://www.teaandtalks.com Kaushal

    Great post again Jeff.

    Wonderful case study.

  • http://www.infouk.com Carly Ferguson

    Great post – at the company I work for, Infogroup/UK, we experimented with social media at this year’s Technology for Marketing and Advertising exhibition. As a data provider for email marketing, telemarketing and direct mail we understand that we can’t ignore the power of social media so decided to combine forces with the organisers to create a Social Media Mash-up. This is something our US counterparts did at the DMA conference last year and it worked well so we decided to give it a go. It definitely increased awareness of our brand and got people to the stand but we’re still undecided on how we measure its success.

    You can see the page here as it’s still live http://www.infouk.com/tfma or read a blog about it here by Quba who created the page.

    Maybe worth a look for anyone interested in using social media for advertising their events.


    • http://www.outerregion.cac camille

      thanks for sharing these really valuable tips. We are starting a new entertainment company. We just did our first project. We started a blog and created profiles on social media. We have a few folllowers and are on our way to develop a community. We will use the strategies you outline to help us in our future projects.

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  • http://www.honorandremember.org Michael Gordon

    This is a great idea as social media seems to be the way to go for the future. I have a question on how? There is a major event starting in June for non profit group Honor and Remember.org
    They are starting a bus tour across the nation to raise awareness for their campaign to remember those that have fallen in service in defense of the United States.

  • http://www.businessesgrow.com/blog Mark W Schaefer

    You’re the master social media story teller, Jeff!

  • http://www.smedio.com Douglas Idugboe

    Great post Jeff. Great case studies.

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  • Sylvia

    Thanks for great examples!

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  • http://www.suarez.com.au Hannah Suarez

    Great post Jeff.

    I have been using Twitter lists (and have also seen others use it) in really creative ways in terms of encouraging that online community interaction with events.

    This post has inspired me to have a look at what social media strategies events are implementing and write up a case study

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  • http://www.theperfect-date.com Cheryl Lawson

    Great post!
    Also, Don’t stop when the event is over. Make sure you continue to cultivate the audience you’ve created. Social media provides a unique opportunity to continue the dialog with your attendees.


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  • http://www.themarketersforum.co.uk Sarah Blackshaw

    Great post. Really enjoy your blog, find it insightful and very useful!

  • http://www.inboundmarketlink.com Peter Rastello

    Nice job, a very high quality community contribution to the inbound marketing constituency. The case studies are very powerful with no punches pulled.

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  • http://generositymarketing.com bryan bliss

    Case studies are great.
    There is one thing kinda missing from these summaries that likely was a part of what worked but hasnt been focused on.
    some of the best parts of social media come from the viral sharing aspect
    having your brand or event appear in front of fresh eyeballs simply because one of your followers is one of their friends.
    a good way to empower this viral sharing element is to incentivize either overtly or subconsciously the benefits of sharing.
    having an affiliate program already set up and you just plug in your preferred commission rates or coupon codes like in a system like eventbrite would do something to actually pay people for sharing.
    some people prefer to appear the benefactor of privelege to their fans and followers so giving someone a coupon code to share so their tribe saves $ and remembers the connector.
    these all make a social media promotion even more powerful.
    Ask yourself why would i share this? for the cool factor, for the company, for the commission? for the comaraderie and community?

  • http://www.pr2020.com/blog Laurel Miltner


    Thanks for including our (PR 20/20′s) work with the Senior PGA Championship in your post. It was an honor to be a part of the event, and a great opportunity to help the PGA of America explore new opportunities to promote the tournament and engage with fans online.


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  • http://www.wsm.com.sg Singapore Seo Company

    thats would be great topic

  • http://www.virtualbusinesspartners.net Doreen Patrick

    I really enjoy your posts. All to often I read about people “telling” me what I should do, but that don’t actually “show” me. The case study examples really portray real life examples of what can be done by way of social media and event planning. I always try to “show” my clients, versus telling them about things that work and things that don’t.

  • http://www.ThomasJeffersonRoofing.com Elena Gilliam

    Hello Jeff,
    I am new in Marketing business. I have Bachelor Teaching Degree.
    I hope to implement some of your strategies. Your research is really appreciated. Have great 2011 year,
    Elena Gilliam

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  • http://jeffbullas.com Jeff Bullas

    Yes we need top do an update on that one! :)