Comments on: How To Use Social Media To Market Major Events: 3 Case Studies http://www.jeffbullas.com/2010/03/10/how-to-use-social-media-to-market-major-events-3-case-studies/ Internet Marketing Sat, 11 Feb 2012 09:45:00 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Jeff Bullas Takes the Gobbledygook Out of Digital Marketing on Breakthrough Business Strategies Radio | who is michele price http://www.jeffbullas.com/2010/03/10/how-to-use-social-media-to-market-major-events-3-case-studies/#comment-26712 Jeff Bullas Takes the Gobbledygook Out of Digital Marketing on Breakthrough Business Strategies Radio | who is michele price Fri, 25 Feb 2011 01:10:31 +0000 http://jeffbullas.com/?p=4124#comment-26712 [...] How to Use Social Media to Market Major Events [...] [...] How to Use Social Media to Market Major Events [...]

]]> By: Elena Gilliam http://www.jeffbullas.com/2010/03/10/how-to-use-social-media-to-market-major-events-3-case-studies/#comment-24845 Elena Gilliam Thu, 06 Jan 2011 19:02:08 +0000 http://jeffbullas.com/?p=4124#comment-24845 Hello Jeff, I am new in Marketing business. I have Bachelor Teaching Degree. I hope to implement some of your strategies. Your research is really appreciated. Have great 2011 year, Elena Gilliam Hello Jeff,
I am new in Marketing business. I have Bachelor Teaching Degree.
I hope to implement some of your strategies. Your research is really appreciated. Have great 2011 year,
Elena Gilliam

]]> By: Doreen Patrick http://www.jeffbullas.com/2010/03/10/how-to-use-social-media-to-market-major-events-3-case-studies/#comment-19043 Doreen Patrick Tue, 07 Dec 2010 18:16:58 +0000 http://jeffbullas.com/?p=4124#comment-19043 I really enjoy your posts. All to often I read about people "telling" me what I should do, but that don't actually "show" me. The case study examples really portray real life examples of what can be done by way of social media and event planning. I always try to "show" my clients, versus telling them about things that work and things that don't. I really enjoy your posts. All to often I read about people “telling” me what I should do, but that don’t actually “show” me. The case study examples really portray real life examples of what can be done by way of social media and event planning. I always try to “show” my clients, versus telling them about things that work and things that don’t.

]]> By: Singapore Seo Company http://www.jeffbullas.com/2010/03/10/how-to-use-social-media-to-market-major-events-3-case-studies/#comment-18249 Singapore Seo Company Thu, 02 Dec 2010 19:53:00 +0000 http://jeffbullas.com/?p=4124#comment-18249 thats would be great topic thats would be great topic

]]> By: Technology makes brand and communications work easier « Lydia Loves Marketing http://www.jeffbullas.com/2010/03/10/how-to-use-social-media-to-market-major-events-3-case-studies/#comment-14242 Technology makes brand and communications work easier « Lydia Loves Marketing Sun, 07 Nov 2010 19:29:20 +0000 http://jeffbullas.com/?p=4124#comment-14242 [...] How to Use Social Media to Market Major Events [...] [...] How to Use Social Media to Market Major Events [...]

]]> By: Laurel Miltner http://www.jeffbullas.com/2010/03/10/how-to-use-social-media-to-market-major-events-3-case-studies/#comment-6864 Laurel Miltner Tue, 24 Aug 2010 14:35:44 +0000 http://jeffbullas.com/?p=4124#comment-6864 Jeff, Thanks for including our (PR 20/20's) work with the Senior PGA Championship in your post. It was an honor to be a part of the event, and a great opportunity to help the PGA of America explore new opportunities to promote the tournament and engage with fans online. @laurelmackenzie Jeff,

Thanks for including our (PR 20/20′s) work with the Senior PGA Championship in your post. It was an honor to be a part of the event, and a great opportunity to help the PGA of America explore new opportunities to promote the tournament and engage with fans online.

@laurelmackenzie

]]> By: bryan bliss http://www.jeffbullas.com/2010/03/10/how-to-use-social-media-to-market-major-events-3-case-studies/#comment-6291 bryan bliss Fri, 13 Aug 2010 17:12:10 +0000 http://jeffbullas.com/?p=4124#comment-6291 Jeff, Case studies are great. There is one thing kinda missing from these summaries that likely was a part of what worked but hasnt been focused on. some of the best parts of social media come from the viral sharing aspect having your brand or event appear in front of fresh eyeballs simply because one of your followers is one of their friends. a good way to empower this viral sharing element is to incentivize either overtly or subconsciously the benefits of sharing. having an affiliate program already set up and you just plug in your preferred commission rates or coupon codes like in a system like eventbrite would do something to actually pay people for sharing. some people prefer to appear the benefactor of privelege to their fans and followers so giving someone a coupon code to share so their tribe saves $ and remembers the connector. these all make a social media promotion even more powerful. Ask yourself why would i share this? for the cool factor, for the company, for the commission? for the comaraderie and community? Jeff,
Case studies are great.
There is one thing kinda missing from these summaries that likely was a part of what worked but hasnt been focused on.
some of the best parts of social media come from the viral sharing aspect
having your brand or event appear in front of fresh eyeballs simply because one of your followers is one of their friends.
a good way to empower this viral sharing element is to incentivize either overtly or subconsciously the benefits of sharing.
having an affiliate program already set up and you just plug in your preferred commission rates or coupon codes like in a system like eventbrite would do something to actually pay people for sharing.
some people prefer to appear the benefactor of privelege to their fans and followers so giving someone a coupon code to share so their tribe saves $ and remembers the connector.
these all make a social media promotion even more powerful.
Ask yourself why would i share this? for the cool factor, for the company, for the commission? for the comaraderie and community?

]]> By: An Evolution of Meetings http://www.jeffbullas.com/2010/03/10/how-to-use-social-media-to-market-major-events-3-case-studies/#comment-6284 An Evolution of Meetings Fri, 13 Aug 2010 14:22:58 +0000 http://jeffbullas.com/?p=4124#comment-6284 [...] Another blog post: How to Use Social Media to Market Major Events: Three Case Studies [...] [...] Another blog post: How to Use Social Media to Market Major Events: Three Case Studies [...]

]]> By: Peter Rastello http://www.jeffbullas.com/2010/03/10/how-to-use-social-media-to-market-major-events-3-case-studies/#comment-5983 Peter Rastello Sat, 07 Aug 2010 03:20:24 +0000 http://jeffbullas.com/?p=4124#comment-5983 Nice job, a very high quality community contribution to the inbound marketing constituency. The case studies are very powerful with no punches pulled. Nice job, a very high quality community contribution to the inbound marketing constituency. The case studies are very powerful with no punches pulled.

]]> By: Sarah Blackshaw http://www.jeffbullas.com/2010/03/10/how-to-use-social-media-to-market-major-events-3-case-studies/#comment-5189 Sarah Blackshaw Thu, 22 Jul 2010 09:31:10 +0000 http://jeffbullas.com/?p=4124#comment-5189 Great post. Really enjoy your blog, find it insightful and very useful! Great post. Really enjoy your blog, find it insightful and very useful!

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