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  • http://johnantonios.com John Antonios

    Jeff, you’re not being sensitive at all – in fact what you said makes a lot of sense. How do they expect their PR efforts to be viral if the intend to make the vehicles of that grapevine pay for the news? In my opinion, this defies the purpose of PR. As you said, not only did they miss out on an opportunity of spreading the word, but they just yielded negative feedback with respect to their strategy.
    thanks for sharing!

  • John Dyer

    If the award was so genuinely breathtaking, revolutionary or otherwise innovative, why would they require users to pay to hear about it?

    Pretty sure I saw a viral youtube video on Heinekin’s recent guerilla marketing campaign that was all of those above things, and free.

    Hope to read an update, Jeff!

    JD

  • http://www.advocacytwopointzero.com Marc Ross

    I agree – I was looking for more info on the award/ceremony and don’t want to drop $10 to PR Week.

  • http://foxygknits.com Lois

    I don’t think that you were being too sensitive at all. In fact, I was exhausted just following your attempts to get the information you were seeking.

    It is ironic, isn’t it, that you have to pay for the information to give a publication with the name PR Week some PR! This is a case of the shoemaker’s kids not having shoes.

  • http://www.webmarketersspeak.info Lafate Smith

    I think they need to find another way to make money. Charging for this type of content is not the way. How many times will visitors continue to visit their site if they get charged for content. They could actually lose traffic.

  • http://www.linkedin.com/in/jfavreau jamiefavreau

    I think it is not a smart business decision to lead you into something and then make you have to pay to read the rest. If they are going to decide you have to pay for it they should NOT have a teaser in the first place.

    Publications are going to want someone to pay because they need to make money. BUT when you lead someone somewhere with half the story and then don’t let them finish reading the rest. There is a problem.

    Subscriptions have a purpose and they need to be enacted from the beginning. You either have to offer a pay model or NOT. You can not do both. It is bad business. That is like going to a bar with press that says, “Free” and then you get there and find out it is $35.00 to get in. You were told from the start it is free and then they changed their mind mid way through with out telling you.

  • http://www.ryanpinnick.com Ryan Pinnick

    It’s quite simple…they obviously value $10 more than great publicity.

    Great article

  • http://deanlepere.wordpress.com Dean le Pere

    This is a case of wanting to make a quick buck instead of earning it the real and proper way.

  • http://www.justanother24hours.com Daniel Young

    ‘Missed out on some free PR’

    Your post represents a pretty good plug if you ask me.

  • http://www.greatarticlesformoms.com Loretta

    Wow, they totally missed the boat on that one. You’d think a company or site with PR in their name would get it, but I guess not. What’s great is this article will get read more than whatever they’ve got behind their paid news subscriber wall when people are looking for more information on the topic. Hopefully that gives them a little hint as to how to do things better in the future.

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  • http://coreybigg.wordpress.com corey j. tronchin

    Jeff
    What I learned from. Doing events, festivals, and parties. It is quite few to none that paying for quality when it deals with public relations. If you usally have to pay entrance to a event means it is not worth the time.

    I would leave it like this jeff, best way if situation ever presents itself again. Send I email to pr and I am jeff bullas and would like acess to your content for possibility to do a feature. If they no, hey that’s their deal.
    Always ask no matter the price. Price is a tactic some use which the amount represents all the other thing that the prospect could buy with the same amount of money.
    . Just dismiss it.bests

  • http://eevent.com Emily Breder

    I agree. I’ve been a web journalist for a while and ‘hitting the wall’ when searching for details on the web is so frustrating, so I feel for you… especially when you’re talking about an award specifically for good use of PR on the web. Ironic. An email to them usually elicits a response of some kind, though.

    Besides, most awards are created for publicity for the sponsor. This article probably made them very happy- nothing gets hits up more than controversy, even a mild one. If you emailed them now, I bet they’d give you some ‘exclusive information’; problem + conflict resolution + audience = conversation. That is the definition of a social media publicity dream.

  • http://www.symplegades.com Ian Gertler

    Horrible! This should have been a perfect example to illustrate the power of PR and social media reinforcing each other today. It looks like the transformation has happened: PRWeek is now PRWeak!

    Twitter: @iangertler

  • Avistu

    There are so many layers of ‘Ironic’ in this occurrence. A compendium of ‘non PR wise’ and less than desirable Social Media consequences. This is old news but I am tweeting this fiasco…

    @avistu

  • http://twitter.com/NewMediaCathlic William Ignatius

    It seems to break the basic rules of social media. Social media isn’t to make money, as much as to build relationships. Those relationships will likely lead to an increase in profit for companies that leverage those relationships appropriately. But to try and make money off a social media award is almost an oxymoron.

  • http://twitter.com/pkadams Peter Adams

    hilarious(ly) wrong

  • http://www.creativebrandmarketing.co.uk xposure

    This is something I definitely see with a lot of companies. Not seeing the bigger picture, and only focusing on a traditional communication methods.

    This just seems so weird (wrong) when its a PR/Social Media award. Ouchhhh!

  • Eric Herberholz

    Tooting your own horn about getting an award my be viewed by some as bragging. Maybe Ford has pride and doesn’t want to pat itself on the back. [insert humor here] Which could do some heavy damage, given the heavy iron, er, steel involved =:-)

  • http://www.thomasruschke.com Thomas Ruschke

    Too right! I too saw Ford’s award but couldn’t find any real concrete information on the award itself. I don’t pay $9.95 for a digital magazine, why would I pay that for ONE ARTICLE. So 1999.