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  • http://www.residerealestate.com david doucette

    very interesting post jeff! i’m not surprised to see the results, per se, but they are definately eye opening and it does speak to the importance of brand and once a brand is successfully and properly built, it can be difficult to bring a brand down. tiger will continue to be a media draw even if most of america villify him, which my guess is they won’t. the ratings for the masters will be huge in a few weeks. great article!

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  • http://www.immersamarketing.com John Barber

    Jeff, what tool is generating the analytics graphics in this blog? –John Barber

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  • Ellen Mrja

    Hi, Jeff. Of course, these figures say nothing about what *kind* of buzz Tiger Woods or anyone/anything else is generating. Still, an interesting post. Thanks.

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  • karan

    this is so amazing! Just have to say i love ur tweets. Ur like the one stop shop source for interesting info & statistics on social media. Keep it going Jeff.

  • http://www.Spirofrog.de Jobs

    For me he’s worth it as he’s a global mega brand. On every channel. In every Region – that’s The Big Value.

  • E1even5ive

    Interesting comparison.
    Sentiment of buzz aside, every brand dreams of building an ongoing ‘conversation’ with consumers. Hunch is it’s that much easier for folks to engage wirh an individual.
    Makes me think it’d be interesting to see evaluation of brands with highest (most fequent) engagement. Zappos, Nike et al.

  • Lynn

    Great idea to put these two together for a post. I think it would be even more intriguing to see Tiger Woods vs a global brand that has also been facing a lot of negative PR.. *cough*BP*cough*

    Great post!

  • Verifier

    I just ran the same analysis with my tool — came up with completely different results; so I’m curious about the accuracy of the tool:

    Last 24 hours:

    Query = “Tiger Woods”
    1,576 Blog Posts
    4,781 Tweets

    Query = “Coca Cola”
    1,456 Blog Posts
    6,660 Tweets

    Seems the tool, whatever it is, is missing a lot of the data. If I include the other sources, the numbers go up a lot
    6,660 Tweets !!

    Interesting comparison

  • http://twitter.com/Taioyewole Taiwo Oyewole

    I really don’t know if he is worth a billion dollars but, I know it is easier for people to put a face to his brand as compared to coca cola which is an inanimate object.

  • http://jeffbullas.com Jeff Bullas

    Thanks for the comment. There are a lot of tipping points in many industries at the moment with the growth of “disrupt” business models being created by social media and mobile internet

  • http://twitter.com/imadlahad Imad Lahad

    hi Jeff
    great post, which tools was used to generate these charts?
    thx

    • http://jeffbullas.com Jeff Bullas

      The tool is called TruPulse