Now Is The Time To Be Planning Your Mobile Social Media Marketing Strategy
I am still amazed by the rise of the iPhone over the last 12 months (and by the way, this is not an Apple sponsored post). In a recent article “Is Mobile Social Media Making Women Geeks?“ I wrote about the high takeup of the iPhone by my friends and colleagues. Today while reading the news [...]
Digital And Online What's Next? (Video)
In the last decade, we’ve witnessed dramatic changes to the marketing landscape through the rise of new technologies and online platforms, including blogging, social networking and mobile communities. I was recently invited to speak on a panel at a marketing event by Networx in Sydney to discuss and answer questions on the topic “Digital and [...]
Who Are The 10 Most Social Media Networked Companies on The Planet?
Playing in the school yard when you were five or six quite often involved comparing how many friends you had which was helpful in calculating how much influence you had and how important you were in the schoolyard pecking order. Forward 20, 30 or 40 years and now in 2010 you can quantify your influence [...]
Why A Multi Channel Social Media Marketing Strategy Creates More Buzz
So you want to launch a book, an album, promote a play, market a new movie or advertise your business. In traditional mass media marketing you will find that many different marketing channels are used as part of the marketing strategy to get the word out there, to ensure that the “Word Of Mouth” is [...]
9 Reasons Why General Motors Social Media Marketing Competition Was A Success
I recently met Christopher Barger (Director of Global Social Media for General Motors) via a comment on my blog post about social media marketing. The article was titled “Who Is Winning At Social Media Marketing: Ford or General Motors?“, where I made some statements and observations that he didn’t agree with, (you can read the [...]
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New Book “Blogging the Smart Way”
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