Now Is The Time To Be Planning Your Mobile Social Media Marketing Strategy
Tweet I am still amazed by the rise of the iPhone over the last 12 months (and by the way, this is not an Apple sponsored post). In a recent article “Is Mobile Social Media Making Women Geeks?“ I wrote about the high takeup of the iPhone by my friends and colleagues. Today while reading the [...]
Digital And Online What's Next? (Video)
Tweet In the last decade, we’ve witnessed dramatic changes to the marketing landscape through the rise of new technologies and online platforms, including blogging, social networking and mobile communities. I was recently invited to speak on a panel at a marketing event by Networx in Sydney to discuss and answer questions on the topic “Digital [...]
Who Are The 10 Most Social Media Networked Companies on The Planet?
Tweet Playing in the school yard when you were five or six quite often involved comparing how many friends you had which was helpful in calculating how much influence you had and how important you were in the schoolyard pecking order. Forward 20, 30 or 40 years and now in 2010 you can quantify your [...]
Why A Multi Channel Social Media Marketing Strategy Creates More Buzz
Tweet So you want to launch a book, an album, promote a play, market a new movie or advertise your business. In traditional mass media marketing you will find that many different marketing channels are used as part of the marketing strategy to get the word out there, to ensure that the “Word Of Mouth” [...]
9 Reasons Why General Motors Social Media Marketing Competition Was A Success
Tweet I recently met Christopher Barger (Director of Global Social Media for General Motors) via a comment on my blog post about social media marketing. The article was titled “Who Is Winning At Social Media Marketing: Ford or General Motors?“, where I made some statements and observations that he didn’t agree with, (you can read [...]
14 Reasons Why Social Media Happened
Tweet I recently was thinking.. which can be a dangerous thing and I found myself asking the question “how did social media happen?” and how did it evolve from the primordial web soup? So I looked up some Wikipedia references on social media and social networking and also about it’s early history to obtain some [...]
20 Social Media Ratings You Should Be Monitoring
Tweet So you have a great idea for a Television show. You know that the content is going to be exciting, enticing and fascinating and make the viewers tune in night after night. Your TV ratings will make you a legend. The challenge for TV is you have to prove that the content is great [...]
Twitter Reveals 11 New Facts on its Traffic and Usage
Tweet Twitter has kept its traffic and usage statistics close to its chest for quite a while now much to many peoples frustration. The fact that it didn’t release many twitter facts, figures and statistics led quite a few commentators to debate that Twitter was in fact starting to stumble and its demise was near. [...]
What Is The Speed Of Social Media?
Tweet I recently had the pleasure of travelling on the Eurostar train between London and Paris via the tunnel under the English channel at 300 kilometres an hour which is a great way to travel and sure beats travelling by Donkey. I certainly enjoyed the experience as I was mesmerized for over an hour in [...]
12 Key Findings On Social Media’s Impact on Business and Decision Making By CEO’s and Managers
Tweet I came across this study on Social Media’s impact on business and decision making by the Society For New Communications Research which was completed by 356 professionals including primarily CEO’s and directors. The survey included questions designed to help the researchers better understand respondents’ perceptions of and experiences with social media in support of [...]
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