Comments on: The Top 20 Threats To Social Media Marketing

By: The Top 20 Threats to Social Media Marketing « 2ndimpression's Blog

The Top 20 Threats to Social Media Marketing « 2ndimpression's Blog — Tue, 18 Jan 2011 11:31:03 +0000

[...] http://www.jeffbullas.com/2010/06/20/the-top-20-threats-to-social-media-marketing/ [...]

By: My Favorite Social Media Blogs « Sara Furlong

My Favorite Social Media Blogs « Sara Furlong — Fri, 07 Jan 2011 02:44:52 +0000

[...] Bullas. Jeff loves lists. He gives you useful stuff like the Top 20 Threats to Social Media Marketing and The 22 Secrets of Power Bloggers. It must take Jeff a lot of time to assemble these posts, [...]

By: Gavin Head

Gavin Head — Sun, 12 Dec 2010 17:20:40 +0000

Thanks for the post Jeff. A lot of these are very good reasons why an organization needs to hire a social media marketing manager- or at least outsource it to a social media marketing agency/firm. The rest of these obstacles can be overcome with some education. I suggest spending a few hours reading this and other blogs and a couple of good books on social media and/or chatting with a social media consultant. And get some case studies related to their industry and sit down and take a good, hard look at the results and numbers and figure out if this could work for their organization. My guess is that there are very, very few that could not benefit from social media in some way.

By: Angela Alston

Angela Alston — Fri, 24 Sep 2010 20:44:18 +0000

COMPLETELY agree re the TIME.

We’ve found social media is enormously rewarding in terms of reaching and engaging with the audiences for the films we represent.

But ONLY if significant time is dedicated to these interactions. Time and intelligence.

Simply scheduling a bunch of tweets and blogs doesn’t cut it, if there’s no intelligence present to participate in community.

It’s like leaving a bunch of thought-provoking phone messages and never picking up your own phone when it rings.

By: Gabriele Maidecchi

Gabriele Maidecchi — Tue, 07 Sep 2010 15:19:02 +0000

“What are some of the threats to implementing social media marketing at your organisation?”

Skepticism, definitely. I have taken social media matters into my hands since a while and I am gradually “converting” other member of the management team as well, but it’s a slow process, even if rewarding in the end.
The biggest obstacle is surely not being able to clearly say “this works”, it takes time and efforts and I understand that not all organizations have the resources, especially human ones, to commit to it.

By: Rob Woyzbun

Rob Woyzbun — Sat, 17 Jul 2010 23:07:28 +0000

I would work from #3 and #6 and add that we find that strategy integration (at planning and execution) is a huge hurdle. It’s like if we were trying to combine football with basketball – every league has its rules, traditions, experts. Every league knows best – and it’s hard to get something “new” on the field. Possibly a FAIL analogy but the point is that our marketing world was simpler B4 social media, web 2.0 etc. Now our clients have to work harder to make things work – and I’m not sure “full service” agencies are the answer…

By: Jonathan Mast

Jonathan Mast — Tue, 13 Jul 2010 11:50:04 +0000

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By: Ivette Means

Ivette Means — Thu, 08 Jul 2010 15:16:51 +0000

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By: Emer McCourt

Emer McCourt — Wed, 07 Jul 2010 00:39:14 +0000

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By: Dinesh Thakur

Dinesh Thakur — Wed, 07 Jul 2010 00:30:45 +0000

RT @jeffbullas: The Top 20 Threats To Social Media Marketing http://bit.ly/bRvEZs