Comments on: 15 Essential Social Media Facts and Figures For B2B Marketing

By: Social Media in B2B Marketing: 15 Essentiele Feiten en Cijfers « - Goals over b2b marktbewerking en arbeidsmarketing

Mon, 19 Dec 2011 14:38:16 +0000

[...] creëert 53% van de leads zelf, de marketing afdeling maar 24%. Bron: Jeff Bullas’s 15 Essential Social Media Facts and Figures For B2B Marketing [...]

By: Is Bad Website Design Hurting Your Business? | KBK Communications

Is Bad Website Design Hurting Your Business? | KBK Communications — Thu, 09 Jun 2011 19:08:54 +0000

[...] Where do your customers do research? Online [...]

By: bbw-heaven

bbw-heaven — Fri, 18 Mar 2011 14:04:00 +0000

Fascinating stats. Amazing that 49% of B2B marketers do not measure ROI.

By: Rainbow Zebra

Rainbow Zebra — Tue, 15 Mar 2011 16:31:00 +0000

Great stats there!

Makes you wonder what reasons companies give for NOT having a blog or a social media presence!

By: jwatton

jwatton — Wed, 26 Jan 2011 10:31:00 +0000

Thanks for the name check on ShipServ. Hopefully sharing our story encourages other “deeply B2B” businesses like us. With 65% of our target audience believing that social media is a “distracting waste of time”, we could’ve easily canned any social media efforts. So my message to everyone: is stick with it – it’s worth it.

John
CMO, ShipServ
@jwatton

By: B2B Social Media Marketing

B2B Social Media Marketing — Thu, 09 Dec 2010 10:20:53 +0000

You get a chance can you expand on ” 90% of marketing deliverables not used by sales” and give some examples.

Thanks for others comments its helps to clear the doubt on marketing field

By: Gyrometrics » Blog Archive » 15 Essential Social Media Facts and Figures For B2B Marketing

Tue, 16 Nov 2010 16:56:45 +0000

[...] http://www.jeffbullas.com/2010/06/21/15-essential-social-media-facts-and-figures-for-b2b-marketing/) (No Ratings Yet) Loading [...]

By: Brian Blake

Brian Blake — Tue, 19 Oct 2010 15:34:29 +0000

Great post… Very cool video.

I always question statistics because I believe they can be twisted to represent whatever one wants. However, I whole-heartedly agree with the general thrust. The B2B market is about to explode in the social media world.

I think the video glazed over two incredibly important parts, though. I tell people that “Twitter and Facebook are the ‘candy’ of social media… The real meat is in blogging and forums.”

It is in these arenas that the B2B channel is best addressed. A buyer from a paint manufacturer who is looking to purchase a forklift is not going to search Twitter to find out who is the best forklife manufacturer. However, that buyer might do a Google search and find the “Forklift Forum”. From there, this buyer can learn the pros and cons of various models… And even build a relationship with a local distributor who participates on this forum.

Social Media Works. I use it every day.

By: Jake Coventry

Jake Coventry — Thu, 14 Oct 2010 16:02:50 +0000

Sorry I read it wrong.. change twitter to social media… I still think it is too high.

By: Jake Coventry

Jake Coventry — Thu, 14 Oct 2010 16:01:34 +0000

I can’t believe that 81% of B2B companies have a twitter account. This figure is extraordinarily high. Maybe it is true for the USA, but the UK is definitely nowhere near that figure. I actually doubt that 80% of B2B companies in the UK even have a website let alone a twitter account.