Social media marketing can be so compelling and addictive that if you are not careful that an hour is gone and you haven’t done a thing. Friends and colleagues often make the observation that there is so much valuable information and tempting headlines that compel us to read and view that like the temptations of the mythoglical Greek Ulysses ‘Sirens’ who lured away ancient mariners we too can be turned from away from our destination.
So how do we keep on track so that the ‘Sirens’ of Ulysses don’t distract us to destruction and ensure we meet our goals?
1. Check your Goals
Why did you set up your social media marketing channels in the first place? Is what you are currently doing on social media moving you towards those goals. Some goals may be quite specific such as to to increase inquiries by 20%. It may be a more general goal such as to connect, engage and communicate or create more brand awareness. It may be to write one blog post a day.
2. Get Focused
You have now checked back to your original goals and now you need to refine and continue to determine what are the most important and prioritize them. For me one major goal is to write my blog post for others it may be recording their Video blog such as Gary Vaynerchuk.
3. Set a Schedule & A Routine
Providing yourself with a schedule and a deadline can ensure.. mostly… that the activity is done and then you can move on to the next task. For me it is getting up at 4.30 am to write my blog so I can hit the publish button at 8 am.
4. Planning , Creating and Developing Content
To ensure that we have information to place on the social media channels that we are using we need to be constantly brainstorming and keeping an eye out for content to post that provides value to your clients and answers their questions and helps solve their problems. This could be a presentation we did on powerpoint that we could convert onto slideshare to embed on Facebook or your blog.
5. Optimizing your Channels
So you now have the content on your social media platforms….are they set up to ensure that people will find them online and when they get there they will find it easy to view and read. A blog may need some search engine optimisation tweaking and with the changes to Google’s search with the recently announced ‘Google Caffeine’ having more recent content on your web presence is more important than ever. Do you have your LinkedIn profile public and do you have your website, blog and facebook pages entered in the page?
A lot of people think that once they have published their blog or posted that the online world is just going to turn up… they won’t .. so you need to tell the world. Tweet it (a few times). Place your content on as many channels as time, money and resources allow. Take your eNewsletter and embed social media buttons at the top and the bottom of the email and also place buttons and links to your blog.. email can be integrated into your whole social media activities.
7. Measuring and Monitoring
Set up measuring and monitoring tools and use them as these can provide the feedback on what is working and what isn’t,
8. Analyze and Adjust your Activities
You now have the numbers on your different activities…. use this tweak and fine tune your activities to ensure that they are producing the best result for the least effort.
9. Communicate and Engage with your Social Media Tribe
Ok .. so you have had your head down and tail up, pumping out great content and doing fantastic things but you haven’t had time to listen and engage. You need to ensure that you are not just doing but also connecting otherwise one day you will look up and the tribe has dissappeared
10. Help Someone in your Social Media Community
Take time to promote and help someone in your online community achieve their goals and you will be find that reciprocation is often forthcoming and your efforts will be paid back in spades.
How do you keep focused?