How Big Is Social Media Gaming?

If you ask me to sit down and play a board game with you or join in a pleasant game of Monopoly then you will hear quiet sobbing or even just silence.

In fact I hate playing games.  I would rather chew off my arm than pass a few excruciating hours watching plastic things slide across a piece of cardboard.What Is The Most Annoying Game In The World?

I don’t know when this happened to me but the seeds of detestation for playing board games may have  started when my younger brothers started beating me at chess when they were still wearing nappies.

So my closely guarded secret of abhorrence of games is now out in the open and published on the web as I have never admitted to this dark secret ever before in public.

To be honest the game that really annoys me more than  any other in the world is “Farmville” which now dominates social gaming on Facebook.

Luckily the rest of the world does not agree with me otherwise Zygna the creators of Farmville would not be sitting on a social media gaming business which is currently valued at $5.51 billion according to

Zygna only started 4 years ago and is currently worth more than traditional video game giant Electronic Arts which has been operating for more than 28 years.

Zygna’s business really took off in 2009 when it launched Farmville on Facebook and the rest is now history. Zygna also includes in its portfolio games such as Texas Hold Em Poker, FrontierVille, Mafia Wars, Cafe World, Treasure Isle and PetVille.

So what are some of the facts and figures about Zygna and Farmville .

  • Farmville is the No. 1 game on Facebook with 57.4 million monthly active users  according to appdata
  • Texas Hold Em Poker, FrontierVille, Mafia Wars, Cafe World, Treasure Isle and PetVille all have more than 10 million users each
  • Overall Zygna has over 214 million monthly users (the next closest social gaming company is Crowdstar at 54.2 million monthly users)
  • Zygna has approximately one third of  the $1.6 billion  market for  virtual products according to InsideNetwork (which reports on the social gaming industry)
  • Zygna’s virtual products business is now Pay Pals largest global customer

Zygna is now moving into mobile social gaming with its latest acquisition of Unoh, one of Japan’s leading social games companies which will help position it firmly amongst one of the fastest going trends in social media and web, mobile.

So I may not enjoy online social gaming but that doesn’t stop Zygna having a bright future.

Image by andi.vs.zf


  • Barbara Ling, Virtual Coach

    You’re not the only one in this world who has NOT done social gaming – I just cannot stand it. It seems like such a huge time suck and given that I manage to fill every 64 hours in every day…I just wouldn’t have time for it at all.

    It’s something worth monitoring, however. But right now, I will not include it in my own business strategy.

  • Gabriele Maidecchi

    Lately my only gaming vice has been related to World of Warcraft, which I play moreless regularly since early 2005. Apart from that, I don’t like at all the kind of games Zynga produces but I can very well see why lots of people do. Exploiting the psychology of people can earn you a lot of money 😉

  • Jim Van Horn

    I thought I was the only one!!!

  • Fabrice Passaquay

    do you mean Zynga?

  • iNET SEO

    I want to be unique and join the hundreds of millions of others wasting their days…

  • Jeremy

    Could not agree more.

  • RhinoMob

    I think Games provide various opportunities for players to interact with brands and there is still a lot of space for creativity and innovation.I enjoy the games, Nowadays my Dargon Ball bird it is very difficult!
    Rhino Mob Games