I have realized the importance of online video now for about 18 months after joining YouTube on September 28, 2009 and this year I have committed (and actually started) to interview on video and publish online, 50 business leaders in the online and internet sectors so that other people can learn from their experience and insights.
The power to educate and influence through video has been realized by big business and TV moguls for over 50 years but with advent of social media and YouTube the democratization of media is just beginning.
Any business large and small can easily, quickly and efficiently produce and promote their online videos to achieve business goals with various degrees of skill and success but it is now available for all to use.
An Ad-ology forecast for small business reveals some statistics that confirm the growing importance of online video in the mindset of business owners stating that nearly half (45%) plan to do more with online video in 2011 (significantly up from last year when only 28% of companies planned to do something with online video).
Getting started with online video is maybe the hardest part through not knowing what to do and also just plain procrastination and lack of inertia are the culprits.
I just viewed the latest online video by Stephanie Wonderlin from Austin, Texas who I met on Twitter about a year ago and I have watched her very professional and enchanting YouTube online videos educating people about social media with quiet admiration. Her latest online video exploits display interactive video which is very cool. So if you want to see an awesome online video production check it out.http://www.youtube.com/watch?v=LE6Hf1PtrDs&feature=related
I hope it inspires you to start thinking about how you could use online video for your business.