5 Tips To Drive Engagement With Your Fans On Facebook
It started as a trickle and has turned into a torrent as people and companies target you with multiple media such as Twitter and emails with requests for you to ‘like’ their company Fan page on Facebook. The Facebook ’like’ scramble is this centuries version of the frantic email subscriber acquisition tactics of the 1990′s. [...]
Are Book Publishers Dying? E-Book Sales Increase by 300%
I am starting to notice the dedicated eBook reader Kindle displaying a more prominent presence in public and amongst friends and family. The price drop last year to a $139 (when they first came out they were $399) has made the case for the Kindle dedicated e-book reader compelling (I even bought one) and Forrester [...]
Is The Twitter Business Model In Trouble?
Twitter is an enigma. It is a social media company that doesn’t believe it belongs in the social networking genre and Twitter CEO, Dick Costolo insists that the company isn’t a “social network.” Most outside observers of Twitter think it’s for “Twits” despite its propensity for attracting its fair share of high level media attention [...]
The Pros and Cons of Migrating Your Facebook Profile into a Business Page
Last week, I did a quick tutorial on how you can convert your Facebook profile to a business fan page. Subsequently, I was flooded with queries on various aspects of the conversion process, the pros and cons of opting in/out and the considerations before you decide to do it. Therefore, I decided to do another [...]
Who Are The 3 Biggest Losers Of Social Media?
Facebook has become the biggest party pooper since the term “social media” was invented with it’s success sucking the oxygen out of the air for most of the second tier social networking platforms. Social networking emerged in 2002 as a phenomenon with the creation and meteoric rise of Friendster which was quickly mimicked by Myspace [...]
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New Book “Blogging the Smart Way”
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