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  • Pingback: How To Use Facebook to Build and Maintain a Customer Base « Techno Global Inc.

  • http://isaacgc.tumblr.com/ isaacgc

    Need to double check, but your suggestion about offering an incentive for ‘likes’ may violate Facebook’s  Terms for pages.

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment. Incentives for likes is offered all the time by large brands and small so if it is in their T&C’s they are not enforcing it.

      • http://www.thewholesaleforums.co.uk/ Lace Llanora

         I observe that too and wonder if it’s only enforced when someone reports a page violating their T&C’s? I can imagine though it’s easy for competitors to spot a page and report it to Facebook.

        As an alternative, it might be safer to create your own app to offer incentives.

  • http://www.startups-london.com Chris

     How would a brand determine the marginal value of an additional “like” – will this be something that they work out based upon the network effect and propensity to convert of people feeling associated to a brand? Would you be able to shed some light on this? 

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  • http://twitter.com/StevenJosephR Steven Ratnik

    Great article. Facebook has to make money to increase its share price so it will be interesting to see if they become more user-friendly for business. They have to make more money through ads

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