How To Use Facebook to Build and Maintain a Customer Base

If you have just started a new web business or you’d like to but don’t know how to get the word out about it, Facebook is your friend. By using Facebook you can find potential customers, keep them up-to-date about your business and maintain their loyalty. Here are the ways you can build and maintain a solid customer base for your new web business on Facebook.How To Use Facebook To Build and Maintain a Customer Base

Create a Facebook Page for Your Business

This has become a MUST for any web business. By creating a page, you can allow fans to “like” your page, which will give your business more visibility. You can also post updates and send them as messages to all of your fans, or create targeted messages and send them to customers depending on their age, gender or location. This is also a great way to stay in contact with customers, as you can post questions for them to answer, read and respond to their comments, and announce upcoming sales or other pertinent information. Your customers will feel more closely linked to you, which can help build trust with your company.

Use Your Friends

If you already have a personal Facebook account and a long list of friends and family members, you can advertise your new web business through them. Post links and status updates about your business on your personal page. If any of your friends “like” your business or any of the links or updates you post, their friends will be able to see this activity in their news feeds, as well. Just make sure you don’t overdo it by pestering your friends to like your business, and you can get your company’s name all over Facebook quickly and easily. As always, do be careful when you mix business with pleasure by being responsible and professional in what you post!

Build Expectations

Looking for a way to create excitement and buzz for your business? Be sure to build expectations and maintain them. For example, you can let notify your customers that if a certain number of people “like” your business’ Facebook page, there will be a sale or coupon of some sort, or a free giveaway of products, or some other kind of special reward. Remember that if you set such expectations, you must deliver on them. Keep your customers excited and invested in your product by giving them an incentive for liking your page, telling their friends about it or returning to it in the future.

Keep Everything Up-to-Date

Keeping your Facebook accounts updated is an important job of maintaining your new online business. You don’t want your customers to grow bored or wonder if your company is still in operation. Remember that the Facebook page allows you to interact with your customers and build a relationship with them. You should therefore provide them with the most current and accurate information to keep them loyal and interested in your company.

The Author

This guest contribution was submitted by Pamelia Brown, who specializes in writing about associates degree.

Pamelia can be contacted at pamelia.brown@gmail.com

Image by topgold

Comments

  • http://isaacgc.tumblr.com/ isaacgc

    Need to double check, but your suggestion about offering an incentive for ‘likes’ may violate Facebook’s  Terms for pages.

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment. Incentives for likes is offered all the time by large brands and small so if it is in their T&C’s they are not enforcing it.

      • http://www.thewholesaleforums.co.uk/ Lace Llanora

         I observe that too and wonder if it’s only enforced when someone reports a page violating their T&C’s? I can imagine though it’s easy for competitors to spot a page and report it to Facebook.

        As an alternative, it might be safer to create your own app to offer incentives.

  • http://www.startups-london.com Chris

     How would a brand determine the marginal value of an additional “like” – will this be something that they work out based upon the network effect and propensity to convert of people feeling associated to a brand? Would you be able to shed some light on this? 

  • http://twitter.com/StevenJosephR Steven Ratnik

    Great article. Facebook has to make money to increase its share price so it will be interesting to see if they become more user-friendly for business. They have to make more money through ads