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  • http://digitalb2b.wordpress.com/ Eric Wittlake

    Good question, and interesting implications for marketers. Does giving something away, that is worth $$, expand your market? YES. What remains to be seen is if it expands your paying market.

    This is really interesting, to me, for marketers that give away information or products already. Can the information marketing model or the freemium model grow your market?

    Great post, thanks for sharing!

    – @wittlake

  • Tonz666

    Why do you use Jack Rackhams flag?
    Do you want to know what real marine pirates have to say?
    http://www.captaintonz.com

  • http://twitter.com/ExtremelyAvg Brian D. Meeks

    I have considered sending my book into the high seas of piracy, just to see if it might take off.  It is a frightening thing to do though. It is my first novel and if I had a child, I would love it less than my little book.  It takes a lot of love and nurturing to bring them to term and it seems like the piracy root is a gamble.  Maybe I am wrong.  What is the downside, if I am not getting great sales now.  (98 thus far)

    I am probably more afraid of giving it away and nobody wanting it.  That would be unbearable.  At least now, I can delude myself with thinking, it isn’t selling and the low ranking is keeping people from finding it.  Dumping it into bit torrent or something similar, and getting zero interest is frightening.

    Oh well, I will keep thinking about it.  Your article was a good one and does make me think it is worth a shot.

  • http://twitter.com/NurtureSocial Nurture Social Media

    It’s always been the “home taping is killing music” argument – and for me (showing my age) it never did – it made me fall in love with many more artists and a much broader range of  styles & genres.  Attention is the greatest challenge and viral – though transient – is incredibly powerful at getting that with the right approach to content distribution (freemium models etc). 

  • http://twitter.com/Quozza Simon Quance

    It’s always been the “home taping is killing music” argument – and for me (showing my age) it never did – it made me fall in love with many more artists and a much broader range of  styles & genres – and spend a fortune doing it (music gigs shirts festivals etc). Sure it’s a bit different in digital age but now real “attention” is the greatest challenge and viral – though transient – is incredibly powerful at getting that with the right approach to content distribution = freemium models etc. (Nice Twitter refresh of good content too Mr Bullas – following Google’s May updates! )

  • Pingback: Is Piracy Just Free Marketing? « B-Gina™ TechNews Report