7 Ways to Market on Facebook Organically
Organic has become a popular word over the past decade and you will often stumble across organic farms, organic markets and of course organic foods. The connotation is that organic is good because it is natural and healthy. In the pursuit of health we sometimes take the time to visit health food stores that of course [...]
Is this the Holy Grail of Facebook Marketing?
In a recent Harvard Business Review study it was revealed that only 12 percent of companies surveyed indicated that they were effective users of social media, and just 7 percent said they were able to integrate social media into their marketing activities. These are the marketing problems that are all too common for businesses attempting [...]
5 Tools to Measure Your Social Media Success
We are surrounded by tools to measure almost everything we do in life. We have clocks to measure time, thermometers to record temperature and odometers to see how far we have traveled. As humans we are obsessed with measurement. The Olympics are the pinnacle of measurement and we even measure runners and swimmers times down to [...]
6 Powerful Tools to Find Your Customers on Twitter
Finding customers can involve attending networking events where everyone grabs their 100 business cards, puts on their best suit or “business hunting outfit” and then lurks at the back of the cocktail party ready to pounce after surveying their prey from a safe distance. You can always “hope” that the person you buttonhole will tolerate [...]
Are You Making These 2 Cardinal Sins as a Blogger?
There are many very good writers and bloggers and they produce insightful articles and information that should be read. Their writing is clever and they are experts in their fields but many of these bloggers put obstacles in the way of digital discovery and on-line success. They could also be accused of stupidity. Now I don’t mean stupidity [...]
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