7 Ways to Market on Facebook Organically
Tweet Organic has become a popular word over the past decade and you will often stumble across organic farms, organic markets and of course organic foods. The connotation is that organic is good because it is natural and healthy. In the pursuit of health we sometimes take the time to visit health food stores that of [...]
Is this the Holy Grail of Facebook Marketing?
Tweet In a recent Harvard Business Review study it was revealed that only 12 percent of companies surveyed indicated that they were effective users of social media, and just 7 percent said they were able to integrate social media into their marketing activities. These are the marketing problems that are all too common for businesses [...]
5 Tools to Measure Your Social Media Success
Tweet We are surrounded by tools to measure almost everything we do in life. We have clocks to measure time, thermometers to record temperature and odometers to see how far we have traveled. As humans we are obsessed with measurement. The Olympics are the pinnacle of measurement and we even measure runners and swimmers times down [...]
6 Powerful Tools to Find Your Customers on Twitter
Tweet Finding customers can involve attending networking events where everyone grabs their 100 business cards, puts on their best suit or “business hunting outfit” and then lurks at the back of the cocktail party ready to pounce after surveying their prey from a safe distance. You can always “hope” that the person you buttonhole will [...]
Are You Making These 2 Cardinal Sins as a Blogger?
Tweet There are many very good writers and bloggers and they produce insightful articles and information that should be read. Their writing is clever and they are experts in their fields but many of these bloggers put obstacles in the way of digital discovery and on-line success. They could also be accused of stupidity. Now I don’t mean [...]
11 Facts and Figures on Google+ Growth
Tweet A recent survey of 700,000 consumers in the US shows that Facebook is the least popular social media site when it comes to consumer satisfaction according to the American Customer Satisfaction Index in its annual E-business report. Wikipedia ranks highest at 78 with YouTube next at 74 and Facebook at 66 on the acsi.org [...]
How to Get 216% More Interaction on Your Facebook Page
Tweet Brain surgery takes many years to perfect. Most of the people that require it are thankful that the surgeon has to pursue a rigorous course of learning. Just imagine the problems that would occur if you were able to obtain the right to operate by filling in a survey on the back of a [...]
How To Be Contagious on Twitter
Tweet Social media is going through a transition period as some social networks struggle to survive and others grow so fast it makes your nose bleed. Google+ has stirred the pot and is acquiring new customers as quickly as an umbrella shop during a rain storm. Mark Zuckerberg has admitted that Facebook is facing saturation [...]
7 Reasons Why Google+ Drives Hyperactive Engagement
Tweet Diffusion of innovations is a theory that seeks to explain how, why and at what rate new ideas and technology spread through cultures. This theory was first studied by a French sociologist Gabriel Tarde in 1890. In 1962 Everett Rogers published the book “Diffusion of Innovations” where he synthesized research from over 508 diffusion studies and [...]
Is it Better to Share on Google+, Facebook or Twitter?
Tweet Shortly after announcing Google+, Google removed a feature that went almost unnoticed and that was “RealTime” search. This feature provided users with a search capability that included tweets on Twitter that provided breaking news and other links in real time. Google’s response via a tweet was “We’ve temporarily disabled google.com/realtime. We’re exploring how to [...]
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