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  • Sally Dahlsten

    Thanks Jeff for such an insightful post. I find this to be a very simple yet effective approach to calculate the value of our social media assets. And, this would in turn help us in calculating the ROI on social media, when we are trying to find out whether the last year’s business activities were fruitful enough or not.

  • http://twitter.com/rapsli Rapsli

    Simple method. It might though not be good enough for a comparison with other companies but definitely to track progress.

  • http://twitter.com/susiejaps Susie Japs

    Have you tried out social media measurement tools and if so which ones?  I like to use Tweriod and Tweetstats to measure my twitter influence.  And as a measurement tool for twitter, facebook and linkedin, I just discovered MyWebCareer.com this summer, which is fun.  Your thoughts?

  • http://twitter.com/invpartnership Louise Woodbury

    Appreciate the straightforward method of measuring social media. I’ve been hearing more about SlideShare, so your mention put it over the top for me. Great job on the succinct descriptions, tips and suggested numbers!

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  • Casey Fahey

    I would add list membership also as a criteria to value a Twitter account. Many retweets come via a list subscribers as opposed to followers.

  • http://www.YourFightOurBattle.com/ SusieQGuru

    Great post Jeff…but I think endorsements/recommendations on LinkedIn and Google+ are extremely valuable, as are Foursquare and Yelp depending on your business…also as an affiliate with Reach Local I love their phone app that measures ROI of every digital marketing campaign! THANKS!